The hosts and producers of our weekly podcast Yeah, That’s Probably an Ad had a late Sunday night capping off another Super Ad Sunday. Co-hosts Shannon Miller and Luz Corona are joined by an all-star panel of guests which includes Adweek’s audience engagement director Jess Zafarris, senior TV reporter Mollie Cahillane and senior producer Al…
He kicks, he misses! Former football star Rob Gronkowski has been very publicly training for his post-NFL moment for over a month. Sportsbook FanDuel enlisted the affable retired Pro Bowl tight end to kick a football–not something he ever trained for during his playing days–live during a third quarter Super Bowl 57 commercial break to…
Adweek editors have thoughts about all of the ads from Super Bowl 57. Here are the spots that aired during the second half of the Big Game. Popcorners POPCORNERS | If you’re going to do a Breaking Bad reunion, this is how you do it. Popcorners hits some familiar series beats (in a family-friendly fashion,…
An epic tale thousands of years in the making made its way to Super Bowl 57 with this question: What if a savvy, tablet-toting security guard outside the city of Troy was able to detect the Greek army inside the giant wooden horse at the gates? As cybersecurity firm CrowdStrike posited in its Super Bowl…
Tubi took over Twitter chatter with its Super Bowl debut during halftime, but the ad-supported streaming service wasn’t done. After airing a 15-second teaser during the fourth quarter that built on its first spot “Rabbit Hole,” Tubi went in an entirely different direction with a second surprise 15-second promo. The promo was also done in…
If you had an urge to dub last year’s Super Bowl the Crypto Bowl, nobody would have stopped you (though they probably would have warned against actually investing in crypto, but that’s a different matter altogether). With four somewhat polarizing spots in the ad lineup, it seemed like everyone walked away weighing the pros and…
Some viewers were glued to the field, others were fixated on the $7 million ad campaigns while a significant number were just there for the Rihanna concert. The scale of the Super Bowl’s TV audience always makes for diverse social chatter, and this year’s game was no exception. From a nostalgic 90s movie tribute to…
The venue and teams may change, but there is one constant when it comes to the Super Bowl – the commercials. Whether you tuned in for Rihanna’s half-time show or the epic back and forth battle between the Philadelphia Eagles and Kansas City Chiefs, you were treated to a smorgasbord of creativity. Between the fan-favorite…
Amazon’s 2023 Super Bowl spot tells the story of what millions of families have experienced over the past few years: adjusting from pandemic stay-at-home orders to the eventual return to school and work. And it’s all seen through the eyes of the family dog. A good boy named Sawyer, who turns bad. After all, when…
Movie studios have made a triumphant return to the Super Bowl in 2023–but streaming services are determined to keep a foothold in the space. Amazon Prime Video ran a 60-second spot in the third quarter of Sunday’s Big Game for its upcoming film Air. Unlike the majority of the streaming service’s releases, fans of the…
Nine-time Grammy award winner Rihanna literally rose to the occasion as she delivered a red-hot performance Sunday night at the inaugural Apple Music Super Bowl Halftime Show at State Farm Stadium in Glendale, Ariz. Sporting a red zippered jumpsuit, the Barbadian-born artist performed live for the first time since 2017, and managed to pack 17…
French cognac brand R?my Martin made its Super Bowl debut with a familiar speech championing teamwork and small steps toward progress. The 60-second spot, which was created in partnership with Fred & Farid New York, is a play on the locker room scene from a 1999 sports drama. Lines like “We can stay here or…
This year’s Super Bowl is all about family. However, that has nothing to do with brothers Travis Kelce of the Chiefs and Jason Kelce of the Eagles squaring off in the Big Game. During a 60-second spot in the first quarter of Super Bowl 57’s matchup between the Kansas City Chiefs and the Philadelphia Eagles,…
The Force is strong with Disney’s Super Bowl 57 commercial. On Sunday, prior to the matchup between the Kansas City Chiefs and the Philadelphia Eagles, Disney debuted a surprise Super Bowl 57 ad in honor of its upcoming 100th anniversary, which takes place on Oct. 16, 2023. The minute-and-a-half ad, titled “Disney100 Special Look,” will…
Amid all the celebrity-filled brand spots, blockbuster movie trailers and beer ads, He Gets Us–a campaign to reintroduce Christianity to viewers–is a bit of an outlier. Rather than selling a brand or product, the $100 million campaign is running two Super Bowl ads that aim to “inspire those who may be skeptical of Christianity to…
In one small step for mankind but a giant step for the internet, Comcast Xfinity is back in the Super Bowl with a 30-second spot that recreates the iconic Apollo 11 moon landing. The commercial is designed to announce the arrival of the Xfinity 10G network, a technology that has been in development for years…
For the latest Super Bowl 57 advertising news–who’s in, who’s out, teasers, full ads and more–check out Adweek’s Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials. If you watched Jeep’s Super Bowl ad and…
For the latest Super Bowl 57 advertising news–who’s in, who’s out, teasers, full ads and more–check out Adweek’s Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials. In 2004, the companies behind erectile dysfunction drugs…
Fox Sports will broadcast the Super Bowl this year for the first time since 2020, but audiences won’t need cable to catch all the action. The company will air the Big Game across Fox and the Fox Sports app, making Super Bowl 57 free for anyone in the U.S. on the app without the need…
The Kansas City Chiefs play the Philadelphia Eagles this Sunday in Super Bowl LVII. The program’s commercials, which cost $7M for 30 seconds of airtime during the game, already overrunneth. So, let’s indulge in a great American pastime and take a look at some early releases ahead of Sunday’s game. Door Dash Budweiser Squarespace Rakuten […]
The post Six Early Releases to Whet the Appetite for the Big Game appeared first on Adpulp.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
