Online automobile marketplace Carvana released its first-ever Super Bowl ad, “Oversharing Mom,” which embodies a central brand policy: “Your next customer may be your mom.” Its 30-second Super Bowl debut will come in the first half of the game. It features a chatty mother who can’t stop talking about her experience buying a yellow Mini…
Even on Super Bowl weekend, Zendaya is maintaining a spotlight in Sunday evening entertainment. But instead of sporting dark under-eye circles, disheveled hair and a baggy sweatshirt on HBO Max as the star of Euphoria, the actress is leading Squarespace’s latest marketing campaign with a more polished, mermaid-like look. The website building company released a…
After taking last year off, Avocados From Mexico is returning to the Super Bowl with a 30-second commercial in the first quarter. The ad, created by Austin-based agency GSD&M, marks the brand’s seventh appearance in the Big Game. A short teaser shows comedian Andy Richter dressed as Caesar trying to convince himself he’s right for…
Eugene Levy might not be the epitome of an action star, but Nissan has made him into one in a star-studded 60-second spot that transforms the Schitt’s Creek creator and actor into a suave driver. The spot expands on two teasers released earlier that hinted at Levy’s prowess behind the wheel as a long-haired, tattooed…
No single configuration of individuals constitutes a family. Perhaps nobody knows this better than the Muppets. Back in 1984, in a quiet little film called The Muppets Take Manhattan, a bunch of drama-kid frogs, bears, pigs, chickens, and aliens with umbrella-handle noses took their student production from a podunk college town to Broadway. Along the…
NBCUniversal has spiked the football on its in-game Super Bowl 56 ad sales. The company has sold its remaining inventory, 10 days before the Feb. 13 game, it said today, securing as much as $7 million for 30-second spots. That’s up from the $6.5 million top pricetag the company shared just two weeks ago–and is…
The in-house creative team at productivity platform ClickUp has hung onto one central idea for a campaign: What if moments in history could be made easier using its product? Productivity platform ClickUp is ready to make its biggest marketing splash yet on Super Bowl Sunday. The startup, which recently completed its Series C funding round…
Vita Coco, no stranger to stunt marketing, will wade into Super Bowl waters with a trio of promotions meant to simplify life for the hard-partying football crowd. The coconut water brand, like others with no official link to the Big Game, aims to take advantage of the hoopla surrounding the event without ponying up the…
After seven years away from the Big Game, BMW has called down the lightning for its godlike Super Bowl return. With help from its creative agency of record, Goodby Silverstein & Partners, BMW asked action, fitness and political icon Arnold Schwarzenegger to join equally versatile Hollywood colleague Salma Hayek Pinault as Zeus and Hera. The…
Putting a beloved horse in a situation of near death might not seem like a likely subject for a Super Bowl ad, but Budweiser and Oscar-winning director Chlo? Zhao went there to make a point about the resilience of America. “A Clydesdale’s Journey” sees a Budweiser Clydesdale running across a high mountain plain, watched by…
After dropping a couple teasers, Lay’s Super Bowl spot is finally here. The 60-second ad, made with creative agency Highdive, involves Seth Rogen and Paul Rudd exchanging memories before Rogen gets hitched. The setup allows the two comedians plenty of room to play in several vignettes. Road trips listening to Shania Twain, near-death confessions, stumbling…
When Facebook revealed its name change to Meta at its Connect 2021 virtual gathering last October, the focus was on the metaverse and future developments that are years away, in many cases. The focus for Meta’s upcoming Super Bowl 56 spot, which it shared a preview of Wednesday, is on the here and now–specifically, the…
Creative people have been toiling away at their work-from-home desks for almost two years now. Sadly, many have not ventured outside. The impact of this unnatural stasis and social deprivation is starting to show in today’s advertising. For example, Busch Light is out with a new spot that is positively hallucinatory. It’s also a good […]
The post A Universal Call to Action: Get Back to Nature and Back In Tune appeared first on Adpulp.
When rideshare company Uber launched its Uber Eats delivery service in 2014, it was dispatching heated burritos out of the trunks of its drivers’ cars. Nearly two years into the pandemic, Uber Eats now brings cosmetics, toiletries, baby items and a whole lot of other inedible goods to app users’ doorsteps. In teaser spots leading…
Expedia’s first Super Bowl ad in more than a decade is making its star Ewan McGregor all wistful about getting away for a bit. The online travel provider wants viewers to feel the same, even if it has to bribe them with rewards points to do so. In a teaser clip offering a behind-the-scenes look…
Switching from gas-powered to electric vehicles takes some getting used to. EV charging brand Wallbox is the first to admit it. For its Super Bowl debut, the Barcelona-based company wants to show that it’s more than possible to make the switch–even for people with the biggest barriers. In the 60-second cut of its Big Game…
Super Bowl ads are designed to wow the public as well as sell products. Advertisers are willing to spend big money–this year roughly $6.5 million for a 30-second spot–to reach the biggest captive audience of the year. But what about those who don’t have wads of cash but still want to be in the big…
Telemundo is already making history as the first Spanish-language network to broadcast the Super Bowl, but the network isn’t going to miss the chance to promote its other Big Game this year. The network’s coverage of FIFA World Cup Qatar 2022 kicks off this fall, and Telemundo will merge the worlds of football in a…
For weeks, Frito-Lay has been building anticipation of its Flamin’ Hot Super Bowl 56 spot with teasers involving some of today’s hottest musical talent. Today, it revealed the full spot, taking viewers to a forest for a spice-fueled romp. Titled “Push It Flamin’ Hot,” the one-minute spot follows some cute creatures as they sneak a…
When it comes to judging flavor, there’s no higher authority than celebrity chef and television personality Guy Fieri, the self-proclaimed Mayor of Flavortown. That, at least, is the concept behind Bud Light Seltzer Hard Soda’s first Super Bowl commercial. In an extended cut of the spot created by Wieden+Kennedy (the in-game ad will run for…
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