Suntory Whisky 3-D Printed the World's Most Incredible Ice Cubes
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Advertising craft doesn’t get more delicate than this. Check out TBWAHakuhodo’s 3-D printed ice cubes, created for Japan’s Suntory Whisky.
The agency used what’s called a CNC router to carve the designs, which ranged from the Statue of Liberty to the Sphinx to Batman and everything in between. (There even appears to be, perhaps presciently, a Cannes Lion in the mix.)
Miwako Fujiwara of TBWAHakuhodo said the CNC router was chilled at -7 degrees Celsius to keep the ice from melting. The agency used an app called Autodesk 123D to capture the 3-D images and prep them for printing. “A touch of chilled whiskey polishes the surface of the ice and gives a beautiful shine to the sculpture,” Fujiwara added.
The campaign was launched in 2014 and just won a Branded Content & Entertainment Lotus trophy at the Asia Pacific Advertising Festival in Thailand.
Lots more images, along with credits, below.
CREDITS
Client: Suntory
Campaign: “3D on the Rocks”
Agency: TBWA HAKUHODO+HAKUHODO
Executive Creative Director+Creative Director+Planner: Kazoo Sato
Copywriter +Planner: Takahiro Hosoda, Nobuhiro Arai
Art Director+Designer: Yo Kimura, Yuki Tokuno
Creative Technologist: Masashi Matsukura
Producer: Kaoru Otani
Assistant Producer: Fusae Yoshikawa
PR: Kayoko Asano, Miwako Fujiwara
Production: TOKYO+mount inc.+amana
Movie:
Director: Eiji Tanigawa(TOKYO)
Camera: Senzo Ueno(TOKYO)
Light: Masachio Nishida
Art: Midoriko Nemoto(TAIYO KIKAKU?
Ice: Motoharu Kato(Yamane Ice)
Sizzle: Noriko Saotome(GRAND)
Video Engenner: Satoshi Igarashi
Producer: Toshiyuki Takei(TOKYO)
Assistant Producer: Masayoshi Takayanagi(TOKYO)
Production Manager: Makoto Takahashi(TOKYO)
Production Manager Assistant: Rintaro Kozasa(TAIYO KIKAKU??
OFFLINE Editor: Ryuichi Hasegawa(puzzle)
ONLINE Editor: Akira Nishibu(IMAGE STUDIO109)
Multi Audio: Yuta Sato(IMAGE STUDIO109)
Sound Effects: Norio Kobayashi(ONPa)
Music:
Executive Producer: Audioforce
Producer: DANIC
Composer: Steve Sidwell
Web:
Planner: Im Jeong-ho, Takeshiro Umetsu(mount inc.)
Planner +Art Director+Technical Director+Director: Hidekazu Hayashi(mount inc.)
Director: Hiroka Hasegawa, Hideki Yoshidatsu(mount inc.)
HTML coding: Hideki Yoshidatsu(mount inc.)
3DCG: Takeo Saito, Mika Nariya(FULVIS K.K.)
Production Manager: Ko Yoshida(mount inc.)
Graphic:
Photographer: Keisuke Minoda(acube)
Retoucher: Masahiko Furuta(RIZING)
Photo producer: Shinya Omi(amana)
