Découverte d’Almaty au Kazakhstan qui a enfin ouvert son impressionnant métro le 1er décembre dernier, après 23 ans de construction. Visuellement intéressante, cette architecture est longue de 8,5 km et est utilisée par 30 000 personnes chaque jour.
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Acabou. A internet venceu. Nada mais importa, nem os vazamentos infinitos de petróleo, nem cargueiros atacados, nem os buracos gigantes da Guatemala, nem mesmo o Ficha Limpa. Só o que você precisa saber agora é que: o Subway vai alternar a posição do queijo em seus sanduíches.
Tudo começou há 3 anos, quando um “protesto” tão bem humorado quanto nonsense advertia sobre a “desnecessária sobreposição de lacticínios” nos produtos da rede. Virou até camiseta.
Pois bem, a justiça enfim veio, e o Subway enviou um memorando aos seus funcionários ensinando sobre a nova maneira de distribuir o queijo. A partir de 1 de julho, o mundo vai ser diferente.
O criador do protesto original, Drew, decretou: “vencemos a guerra contra a indecência geométrica”.
Post originalmente publicado no Brainstorm #9
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THE ORIGINAL? IKEA Home Furnishings – 2006 Bus Stop Ambient Source : Cannes Lions Archive Agency : Deutsch New York (USA) |
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LESS ORIGINAL HomeBase Home furnishings – 02/2010 Train Station Ambient Agency : Mindshare (United Kingdom) |
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LLESS ORIGINAL IKEA Home furnishings – 03/2010 Paris Subway Station Ambient Agency : Ubi Bene (France) Une opération qui en plus de ne pas être originale est relativement contestable : Cf article sur le site 20Minutes |
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| THE ORIGINAL? Alberta Tourism Board Ambient – 2007 Source : Cannes SHORTLIST Agency : Venture Communications Toronto (Canada) |
LESS ORIGINAL : Vitamin Water Ambient (Vancouver Olympic Games) – 2010 Source : LePubligeekaire Agency : Brokaw (Canada) |
| Ça jette un froid non? (Sinon, j’avoue j’ai “pompé” mon jeu de mots du titre aux fameuses paroles d’un groupe de rock. J’offre des stickers au 1er qui me dira lequel!) |
Oven Baked Sandwiches. That is the reason why Domino’s Pizza and Subway sandwiches are practically going after each other’s throats after Domino’s launched a new addition to their menu.
Actually, Subway demanded that Domino’s cease and desist from running advertising regarding their new product. However, Domino’s surprisingly made an ad featuring the said letter to which Chairman and CEO David A. Brandon playfully burning up Subway’s letter in one of the 450-degree ovens used to bake its victorious sandwiches.
Oven Baked Sandwiches from Domino’s Pizza were preferred by consumers over industry leader Subway’s by an incredible 2-to-1 margin, based on independent taste tests conducted throughout the country in late 2008.
Here is that ad.
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