May
06
Advertising: Destination XL Caters to Plus-Size Men
Posted in: UncategorizedA new commercial from Destination XL takes an unusual approach of featuring chubby men.
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Apr
22
Campaign Spotlight: Creating ‘Youphoria’ the Nordstrom Way
Posted in: UncategorizedThe conservative retailer is intensifying its efforts to woo younger customers by offering “new, of the moment” online brands.
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Mar
19
Faux Fur Case Settled by Neiman Marcus and 2 Other Retailers
Posted in: UncategorizedIn a forehead-slapping development, Neiman Marcus and two other retailers settled federal claims that they had marketed rabbit, raccoon and other real fur as fake fur.
Mar
14
Media Decoder Blog: Disney Announces Overhaul to Its Retail Complex in Orlando … Again.
Posted in: UncategorizedDisney quiety scrapped plans it announced in 2010 to redo a retail shopping area on Disney property. Now it has announced new plans, for a themed mall called Disney Springs.
Mar
14
Media Decoder Blog: Disney Delays Release of Video Game and Toy Initiative
Posted in: UncategorizedThe company is delaying the introduction of Infinity from June until August, moving it closer to the all-important holiday sales season but possibly disappointing some investors.
Mar
12
The Media Equation: Martha Stewart Struggles to Stay on Top
Posted in: UncategorizedAs Martha Stewart shifts away from media and toward merchandising, a lawsuit between Macy’s and J. C. Penney has highlighted retailers’ continued hunger for strong brands like hers.
Mar
01
Media Decoder Blog: Barnes & Noble Rethinks Its Strategy for the Nook
Posted in: UncategorizedIn its third-quarter earnings report, the bookseller said revenue in its Nook unit fell 26 percent.
Feb
27
Media Decoder Blog: History Shadows an Upbeat Music Sales Forecast
Posted in: UncategorizedFor those who have seen the industry’s optimism dashed before, an upbeat report on Tuesday by its global trade body, the International Federation for the Phonographic Industry, brought hope and skepticism.
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