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| THE ORIGINAL? Red Cross – 2009 Agency : Disturb (Belgium) |
LESS ORIGINAL Weingart Homeless Shelter – 2012 Agency : David & Goliath (USA) |
LESS ORIGINAL French Salvation Army – 2013 Agency : Optimus |
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| THE ORIGINAL? “Help me to evolve” – 2009 “Good ideas bring good results” Source : Young Lions Competition SILVER Creatives : Bob Ferraz and Marcelo Melo (Portugal) |
LESS ORIGINAL Experimente Self-Promo “Help me to evolve” – 2012 “Good ideas bring good results” Source : Vimeo Agency : Experimente, Belo Horizonte (Brazil) |
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| THE ORIGINAL? Supportpathfinders.org real “lifelike stickers” – Nov 2008 Source : Adsoftheworld Agency : Serve Marketing, Milwaukee (USA) |
LESS ORIGINAL? : Youth Off the streets / “Lifelike posters” – Dec 2008 Source : Cannes BRONZE Lion Agency : Lavender Sydney (Australia) |
| Mauvais jeu de mot mis à part, il n’y a pas mort d’homme, vu que ces deux campagnes sont sorties quasi simultanément. Mais elles sont tellement identiques qu’il est intéressant de les comparer en side by side. Est-ce que les passants feront plus attention aux faux SDF qu’aux vrais? Hélas on en doute un peu. J’en profite pour vous inviter à cliquer-ici : Restos du Coeur histoire de me racheter une conscience. |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
