Hasta La Creative!

Em mais uma ação de coisas congeladas (e quem descobrir que horas descongela leva o prêmio), a Samsung lançou a promoção “Natal Tá Quente, Tá Frio”.

No Shopping Morumbi, em São Paulo, um bloco de gelo de 42 toneladas traz uma série de produtos da marca, como TV LCD, player Blu-Ray, Home Theater, Mini System, câmera digital, câmera de vídeo e até uma geladeira. Quem acertar o momento em que todo o gelo estará derretido, leva todos os prêmios.

O bloco está sendo transmitido ao vivo no site samsung.com.br/taquentetafrio, e cada cadastrado por dar um palpite por dia.

Criação da Dudinka, em parceria com a One Digital.

Creative Agency: Cheil Worldwide, Canada (Toronto)
Executive Creative Director: Tom McManus
Associate Creative Directors: Noreen McDermott-Santilli, Derek Neal
Art Director: Derek Neal
Writer: Noreen McDermott-Santilli
Jr. Art Director: James Tuer
Senior Account Manager: Angela Fitzpatrick
Sr. Broadcast Producer: Tessa Waisglass
Account Coordinator: Justyna Leitgeber

Production Company: The Ebeling Group, New York
Executive Producer: Mick Ebeling
Senior Producers: Neil Van Harte, Eliza Pelham Randall
Producer:Amy Fahl

Director: NAKD, Toronto
Creative Directors: Chris Bahry, Alexandre Torres
Animators: Vinicius Nascimento, Marcin Porebski, Marcus Alquéres, Leonardo Mateus, Chris Bahry, Alexandre Torres
Compositing: Leonardo Mateus, Chris Bahry
Lighting and Rendering: Alexandre Torres, Chris Bahry
Modelers: Lee H. Wolland, Sergio Yamasaki, Steve Kahwati, Joel LeLièvre, Jon Mitchell, Erick Geisler, Edmund Kozin
Rigger: Paul Hormis

Music/Sound Design: Silent Joe, Toronto
Music Supervisor: Marco DiFelice, Silent Joe, Toronto

Creative Agency: Cheil Worldwide, Toronto, Canada
Executive Creative Director: Tom McManus
Associate Creative Directors: Noreen McDermott-Santilli, Derek Neal
Art Director: Derek Neal
Writer: Noreen McDermott-Santilli
Jr. Art Director: James Tuer
Senior Account Manager: Angela Fitzpatrick
Sr. Broadcast Producer: Tessa Waisglass
Account Coordinator: Justyna Leitgeber
Director: Chris Christodoulou
Production Company: Saddington & Baynes, London
Director of Photography: Will Powell
Lead Technical Director: Kevin Shepherd
CG: Kevin Shepherd, Mark Longworth
Retoucher: Christopher Peabody

Creative Agency: Cheil Worldwide, Toronto, Canada
Executive Creative Director: Tom McManus
Associate Creative Directors: Noreen McDermott-Santilli, Derek Neal
Art Director: Derek Neal
Writer: Noreen McDermott-Santilli
Jr. Art Director: James Tuer
Senior Account Manager: Angela Fitzpatrick
Sr. Broadcast Producer: Tessa Waisglass
Account Coordinator: Justyna Leitgeber
Director: Chris Christodoulou
Production Company: Saddington & Baynes, London
Director of Photography: Will Powell
Lead Technical Director: Kevin Shepherd
CG: Kevin Shepherd, Mark Longworth
Retoucher: Christopher Peabody

Creative Agency: Cheil Worldwide, Toronto, Canada
Executive Creative Director: Tom McManus
Associate Creative Directors: Noreen McDermott-Santilli, Derek Neal
Art Director: Derek Neal
Writer: Noreen McDermott-Santilli
Jr. Art Director: James Tuer
Senior Account Manager: Angela Fitzpatrick
Sr. Broadcast Producer: Tessa Waisglass
Account Coordinator: Justyna Leitgeber
Director: Chris Christodoulou
Production Company: Saddington & Baynes, London
Director of Photography: Will Powell
Lead Technical Director: Kevin Shepherd
CG: Kevin Shepherd, Mark Longworth
Retoucher: Christopher Peabody

Creative Agency: Cheil Worldwide, Toronto, Canada
Executive Creative Director: Tom McManus
Associate Creative Directors: Noreen McDermott-Santilli, Derek Neal
Art Director: Derek Neal
Writer: Noreen McDermott-Santilli
Jr. Art Director: James Tuer
Senior Account Manager: Angela Fitzpatrick
Sr. Broadcast Producer: Tessa Waisglass
Account Coordinator: Justyna Leitgeber
Director: Chris Christodoulou
Production Company: Saddington & Baynes, London
Director of Photography: Will Powell
Lead Technical Director: Kevin Shepherd
CG: Kevin Shepherd, Mark Longworth
Retoucher: Christopher Peabody

Enjoy the anti-shaking mode.
Samsung L730 Camera.

Advertising Agency: Cheil Worldwide, New Delhi, India
Creative Director / Art Director: Viral Pandya
Copywriter: Vedobroto Roy
Photographer: Siddharth Misra
Published: March 2008