The Economist – Le Rouge

The Economist a choisi CLM BBDO pour réaliser leur première campagne de communication en télévision en France avec le film d’animation: Le Rouge. Faisant référence à la couleur emblématique du journal, cette vidéo joue avec l’anaphore autour des valeurs associées à la couleur. A découvrir dans la suite en vidéo.

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Think Different… or not! / Un grand saut… dans le temps!

Cliquer ici pour voir la vidéo.

Cliquer ici pour voir la vidéo.

THE ORIGINAL? 
Pepsi (Dick Fosbury) – 1993
« Think Different, think Pepsi »
Source : INA, Club des AD 1ER PRIX
Agency : CLM/BBDO Paris (France)
LESS ORIGINAL
Mazda (Dick Fosbury) – 2013
« Beyond Conventions »
Source : Advertising Age
Agency : Garage Team (USA)

Not a creative revolution / Pas très révolutionnaire comme idée!

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THE ORIGINAL?
Sony Walkman – 2005
Headline : “The new revolution is digital”
Agency : Dentsu Latin America Sao Paulo (Brazil)
LESS ORIGINAL
DNA Digital Nation – 2012
Headline : “Each revolution is looking for a guide”
Agency : SecondFloor (Belgium)

World Press Photo 2012

L’organisation World Press Photo a dévoilé récemment les clichés les plus importants de l’année 2011. C’est le cliché de Samuel Aranda qui a été plébiscité pour la photo de l’année. Tous les autres images retenues sont à découvrir dans la suite de l’article.



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Political Therapy

The art of mass disassociation.

by
Franco Berardi Bifo

From Adbusters #100: Are We Happy Yet?

Political Therapy: The art of mass disassociation

Nick Whalen

What if society can no longer resist the destructive effects of unbounded capitalism? What if society can no longer resist the devastating power of financial accumulation?

We have to disentangle autonomy from resistance. And if we want to do that, we have to disentangle desire from energy. The prevailing focus of modern capitalism has been energy: the ability to produce, to compete, to dominate. A sort of energolatria, a cult of energy, has dominated the cultural sense of the West from Faust to the Futurists. The ever growing availability of energy has been its dogma. Now we know that energy isn’t boundless. In the social psyche of the West, energy is fading. I think we should reframe the concept and practice of autonomy from this point of view. The social body is unable to reaffirm its rights against the wild assertiveness of capital because the pursuit of rights can never be dissociated from the exercise of force.

When workers were strong in the 1960s and 1970s, they did not restrict themselves to asking for their rights, to peaceful demonstrations of their will. They acted in solidarity, refusing to work, redistributing wealth, sharing things, services, and spaces. Capitalists, on their side, do not merely ask or demonstrate, they do not simply declare their wish: they enact it. They make things happen; they invest, disinvest, displace; they destroy and they build. Only force makes autonomy possible in the relation between capital and society. But what is force? What is force nowadays?

The identification of desire with energy has produced the identification of force with violence that turned out so badly for the Italian movement in the 1970s and 1980s. We have to distinguish energy and desire. Energy is falling, but desire has to be saved. Similarly, we have to distinguish force from violence. Fighting power with violence is suicidal or useless nowadays. How can we think of activists going against professional organizations of killers in the mold of Blackwater, Haliburton, secret services, mafias?

Only suicide has proved to be efficient in the struggle against power. And actually suicide has become decisive in contemporary history. The dark side of the multitude meets here the loneliness of death. Activist culture should avoid the danger of becoming a culture of resentment. Acknowledging the irreversibility of the catastrophic trends that capitalism has inscribed in the history of society does not mean renouncing it. On the contrary, we have today a new cultural task: to live the inevitable with a relaxed soul. To call forth a big wave of withdrawal, of massive dissociation, of desertion from the scene of the economy, of nonparticipation in the fake show of politics. The crucial focus of social transformation is creative singularity. The existence of singularities is not to be conceived as a personal way to salvation, they may become a contagious force.

When we think of the ecological catastrophe, of geopolitical threats, of economic collapse provoked by the financial politics of neoliberalism, it’s hard to dispel the feeling that irreversible trends are already at work within the world machine. Political will seems paralyzed in the face of the economic power of the criminal class.

The age of modem social civilization seems on the brink of dissolution, and it’s hard to imagine how society will be able to react. Modern civilization was based on the convergence and integration of the capitalist exploitation of labor and the political regulation of social conflict. The regulator state, the heir of the Enlightenment and socialism, has been the guarantor of human rights and the negotiator of social equilibrium. When, at the end of a ferocious class struggle between labor and capital – and within the capitalist class itself – the financial class has seized power by destroying legal regulation and transforming social composition, the entire edifice of modern civilization has begun to crumble.

I anticipate that scattered insurrections will take place in the coming years, but we should not expect much from them. They’ll be unable to touch the real centers of power because of the militarization of metropolitan space, and they will not be able to gain much in terms of material wealth or political power. Just as the long wave of counterglobalization’s moral protests could not destroy neoliberal power, so the insurrections will not find a solution, not unless a new consciousness and sensibility surfaces and spreads, changing everyday life and creating Non-Temporary Autonomous Zones rooted in the culture and consciousness of the global network.

The proliferation of singularities (the withdrawal and building of Non-Temporary Autonomous Zones) will be a peaceful process, but the conformist majority will react violently, and this is already happening. The conformist majority is frightened by the fleeing away of intelligent energy and simultaneously is attacking the expression of intelligent activity. The situation can be described as a fight between the mass ignorance produced by media totalitarianism and the shared intelligence of the general intellect.

We cannot predict what the outcome of this process will be. Our task is to extend and protect the field of autonomy and to avoid as much as possible any violent contact with the field of aggressive mass ignorance. This strategy of nonconfrontational withdrawal will not always succeed. Sometimes confrontation will be made inevitable by racism and fascism. It’s impossible to predict what should be done in the case of unwanted conflict. A nonviolent response is obviously the best choice, but it will not always be possible. The identification of well-being with private property is so deeply rooted that a barbarization of the human environment cannot be completely ruled out. But the task of the general intellect is exactly this: fleeing from paranoia, creating zones of human resistance, experimenting with autonomous forms of production using high-tech low-energy methods – while avoiding confrontation with the criminal class and the conformist population.

Politics and therapy will be one and the same activity in the coming years. People will feel hopeless and depressed and panicky because they are unable to deal with the post-growth economy, and because they will miss their dissolving modern identity. Our cultural task will be attending to those people and taking care of their insanity, showing them the way to a happy adaptation. Our task will be the creation of social zones of human resistance that act like zones of therapeutic contagion. The development of autonomy is not totalizing or intended to destroy and abolish the past. Like psychoanalytic therapy it should be considered an unending process.

Franco Bifo Berardi is a revolutionary Italian philosopher and activist. This essay originally appeared in his newly translated book, After the Future.

Paul Mason

The “cancelled future” generation has gone from apathetic despair to inspired action.

From Adbusters Blog

The “cancelled future” generation has undergone a radical shift from apathetic despair to inspired action, says journalist Paul Mason.

URL: http://www.guardian.co.uk/commentisfree/video/2012/jan/23/paul-mason-rev…

Michael Hardt & Antonio Negri

What to expect in 2012.

by
Michael Hardt and Antonio Negri

From Adbusters #99: The Big Ideas of 2012

What to expect in 2012.

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Audio version read by George Atherton – Right-click to download

Some of the most inspiring social struggles of 2011 have placed democracy at the top of the agenda.

Although they emerge from very different conditions, these movements – from the insurrections of the Arab Spring to the union battles in Wisconsin, from the student protests in Chile to those in the US and Europe, from the UK riots to the occupations of the Spanish indignados and the Greeks in Syntagma Square, and from Occupy Wall Street to the innumerable local forms of refusal across the world – share, first of all, a negative demand: Enough with the structures of neoliberalism! This common cry is not only an economic protest but also immediately a political one, against the false claims of representation. Neither Mubarak and Ben Ali nor Wall Street bankers, neither media elites nor even presidents, governors, members of parliament, and other elected officials – none of them represent us. The extraordinary force of refusal is very important, of course, but we should be careful not to lose track in the din of the demonstrations and conflicts of a central element that goes beyond protest and resistance. These movements also share the aspiration for a new kind of democracy, expressed in tentative and uncertain voices in some cases but explicitly and forcefully in others. The development of this aspiration is one of the threads we are most anxious to follow in 2012.

One source of antagonism that all of these movements will have to confront, even those that have just toppled dictators, is the insufficiency of modern democratic constitutions, particularly their regimes of labor, property, and representation. In these constitutions, first of all, waged labor is key to having access to income and the basic rights of citizenship, a relationship that has long functioned poorly for those outside the regular labor market, including the poor, the unemployed, unwaged female workers, immigrants, and others, but today all forms of labor are ever more precarious and insecure. Labor continues to be the source of wealth in capitalist society, of course, but increasingly outside the relationship with capital and often outside the stable wage relation. As a result, our social constitution continues to require waged labor for full rights and access in a society where such labor is less and less available.

Private property is a second fundamental pillar of the democratic constitutions, and social movements today contest not only national and global regimes of neoliberal governance but also the rule of property more generally. Property not only maintains social divisions and hierarchies but also generates some of the most powerful bonds (often perverse connections) that we share with each other and our societies. And yet contemporary social and economic production has an increasingly common character, which defies and exceeds the bounds of property. Capital’s ability to generate profit is declining since it is losing its entrepreneurial capacity and its power to administer social discipline and cooperation. Instead capital increasingly accumulates wealth primarily via forms of rent, most often organized through financial instruments, through which it captures value that is produced socially and relatively independent of its power. But every instance of private accumulation reduces the power and productivity of the common. Private property is thus becoming ever more not only a parasite but also an obstacle to social production and social welfare.

Finally, a third pillar of democratic constitutions, and object of increasing antagonism, as we said earlier, rests on the systems of representation and their false claims to establish democratic governance. Putting an end to the power of professional political representatives is one of the few slogans from the socialist tradition that we can affirm wholeheartedly in our contemporary condition. Professional politicians, along with corporate leaders and the media elite, operate only the weakest sort of representative function. The problem is not so much that politicians are corrupt (although in many cases this is also true) but rather that the constitutional structure isolates the mechanisms of political decision-making from the powers and desires of the multitude. Any real process of democratization in our societies has to attack the lack of representation and the false pretenses of representation at the core of the constitution.

Recognizing the rationality and necessity of revolt along these three axes and many others, which animate many struggles today, is, however, really only the first step, the point of departure. The heat of indignation and the spontaneity of revolt have to be organized in order to last over time and to construct new forms of life, alternative social formations.

The secrets to this next step are as rare as they are precious.

On the economic terrain we need to discover new social technologies for freely producing in common and for equitably distributing shared wealth. How can our productive energies and desires be engaged and increased in an economy not founded on private property? How can welfare and basic social resources be provided to all in a social structure not regulated and dominated by state property? We must construct the relations of production and exchange as well as the structures of social welfare that are composed of and adequate to the common.

The challenges on the political terrain are equally thorny. Some of the most inspiring and innovative events and revolts in the last decade have radicalized democratic thinking and practice by occupying and organizing a space, such as a public square, with open, participatory structures or assemblies, maintaining these new democratic forms for weeks or months. Indeed the internal organization of the movements themselves has been constantly subjected to processes of democratization, striving to create horizontal participatory network structures. The revolts against the dominant political system, its professional politicians, and its illegitimate structures of representation are thus not aimed at restoring some imagined legitimate representational system of the past but rather at experimenting with new democratic forms of expression: democracia real ya. How can we transform indignation and rebellion into a lasting constituent process? How can experiments in democracy become a constituent power, not only democratizing a public square or a neighborhood but also inventing an alternative society that is really democratic?

To confront these issues, we, along with many others, have proposed possible initial steps, such as establishing a guaranteed income, the right to global citizenship, and a process of the democratic reappropriation of the common. But we are under no illusion that we have all the answers. Instead we are encouraged by the fact that we are not alone asking the questions. We are confident, in fact, that those who are dissatisfied with the life offered by our contemporary neoliberal society, indignant about its injustices, rebellious against its powers of command and exploitation, and yearning for an alternative democratic form of life based on the common wealth we share – they, by posing these questions and pursuing their desires, will invent new solutions we cannot yet even imagine. Those are some of our best wishes for 2012.

Michael Hardt is an American political philosopher and literary theorist. Antonio Negri is an Italian Marxist philosopher. In the late 1970s Negri was accused of being the mastermind behind the left-wing terrorist group the Red Brigades. Negri emigrated to France where he taught in Paris along with Jacques Derrida, Michel Foucault and Gilles Deleuze. Hardt and Negri have published four important critiques of late capitalism and globalization: Labor of Dionysus: A Critique of the State-Form (1994), Empire (2000), Multitude (2004) and Commonwealth (2009). These four works have been highly praised by contemporary activists. Empire, for example, has been hailed as “nothing less than a rewriting of The Communist Manifesto for our time” by the Lacanian philosopher Slavoj Žižek.