Aug 01

Amy Poehler's Newest Job for Old Navy? World's Worst Spelling Bee Moderator

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Amy Poehler goes to the top of the class in her latest Old Navy commercial, in which the Parks and Recreation actress moderates a spelling bee.

Of course, we’ve seen her schtick for the retailer before, in ads where she’s played, among others, a lawyer, politician, soccer coach and burrito server, all obsessed with the retailer’s prices and fashions.

Still, Poehler’s sarcastic delivery never fails to please. Her snark is perfectly balanced by the fact that her characters aren’t always thinking straight, their heads clouded by unnatural preoccupations with checked shorts, sleeveless jackets and such. We don’t mind letting her have the last word, because we get the last laugh.

At one point in this new spot from Chandelier Creative, Poehler misspells “four”—Old Navy’s back-to-school sale prices start at $4—as “f-o-r-e.” But that’s OK. As she wryly notes in the amusing outtakes reel, “We have computers, who cares about spelling?”



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May 16

Yazoo Builds New Ad Campaign

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Yazoo

Flavoured milk has been slowly gaining attention in the UK and to make sure that they are properly penetrated, UK’s leading milkshake brand, Yazoo is set to unveil a new advertising campaign to help build better brand awareness for flavoured milk goods today.

Just like any company that sees a great potential for growth in the market, the best way is to turn to advertising practices to help build on this opportunity. Rarely will you be able to come up with a great product that will surely bring in more customers and sales and with the proper ad placement and market penetration, rest assured that Yazoo will surely jump ahead as far as flavoured milk for the consumer is concerned.

“This new advertising campaign is part of our on-going objective to grow the flavoured milk category and support retailers. A large proportion of the sites have been selected to ensure that we reach people at the point of purchase, keeping Yazoo front of mind.”

The flavoured milk category is one of the key drivers of growth in the soft drinks market.

(Source) Talking Retail

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