Whether you’re headed to a wedding or to an important confrecne call, there’s no need to sweat it. As long as you’re wearing comfortable footwear from SeaVees, any occasion can be casual. ICYMI, SeaVees is a brand reborn. In June of 1964, BF Goodrich launched SeaVees and introduced the shoe brand with a groundbreaking advertising […]
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Brands can now track online and in-store consumer behavior in a way that will help them target their marketing and predict monetary trends. Punchh’s new machine learning initiative, Predictive Customer Lifetime Value (PCLV), is connecting the gaps between the in-store and online experiences. Using a new advanced algorithm, companies can track the expected CLV of…
Investors who scooped up whatever was left of toy store Toys R Us in 2018 are hoping a new generation of children will want to be Toys R Us kids–and that the adults who shopped there when they were young still haven’t grown up, much like those in its jingle. That’s according to Bloomberg, which…
The latest retailer to potentially come back from the dead is Toys R Us, the 60-plus-year-old toy store that ceased operations in 2018. In the bloodbath that has been brick-and-mortar retail in the ecommerce age–some even call it a retailpocalypse–many long-standing retailers in American malls and shopping centers found themselves flailing against an invisible foe….
For Charlotte Cho, co-founder of Soko Glam, a Korean beauty and skin-care ecommerce company, skin care is personal–and that’s not just because she helped make the infamous Korean 10-step skin-care routine mainstream in the U.S. or literally wrote the book about it. Between Soko Glam, running the accompanying educational skin-care website The Klog and rolling…
Despite existing for about 15 years, it was only earlier this year that Shopify debuted its first brand campaign. Working with both its in-house creative team and R/GA, Shopify rolled out a campaign targeting people who want to become entrepreneurs. The campaign is part of an overall brand strategy that Shopify’s pushing, as the company…
At Shopify Unite, Shopify’s fourth annual developer conference, it was business as usual–lots of conversations, lots of panels, lots of coffee. That is, until Craig Miller, the company’s chief product officer, announced the Shopify Fulfillment Network (SFN), which gives merchants another fulfillment option than other third-party logistics providers or Fulfillment by Amazon–a choice that Miller…
Twenty-eight summers after the release of his perennial hit Summertime with The Fresh Prince, DJ Jazzy Jeff has a new collaboration focused on a related theme: grilling. This time around, his partner is pitmaster Myron Mixon, the so-called winningest man in barbecue, and the two are kicking off a new summertime grilling season by celebrating…
Plenty of companies are trying to take on Amazon every day–through competition on same-day delivery tactics or literally anything else. Now, Shopify has entered the space, by announcing its own fulfillment network. The Shopify Fulfillment Network (SFN) promises to give merchants custom packaging and branding, handle returns and exchanges, fulfill orders in one day and…
On the eve of the 2019 Summer Solstice, seasoning and condiment brand McCormick introduced what it calls the Sumr Hits 5000, a six-burner grill with built-in turntable. The 130-year-old brand wants to make sure U.S. consumers are prepared for the upcoming grilling season, and–with the custom-built barbecue–novice and champion grill-masters alike can create tracks while…
At Shopify’s annual developer conference, Shopify Unite, the ecommerce SaaS platform rolled out a series of new features for its merchants and partners: its own fulfillment network for its U.S. merchants, an improved Shopify Plus experience, a new Shopify point-of-sale system and a few other updates to its online store design experience. In an effort…
In a world where Amazon reigns and other marketplaces from Jet.com to Walmart compete in offering the same convenience and effortless customer service to consumers, it’s easy to think why it might be a daunting task for any new entrant. Imran and Cate Khan don’t see it that way, as today, their new, curated e-commerce…
Days after reviving its in-home grocery delivery service, Walmart confirmed it is testing a separate service in four additional markets–Houston, Miami, Salt Lake City and Tampa, Florida–that allows customers to pay a flat fee for unlimited doorstep deliveries. A Walmart spokesperson said the service, Delivery Unlimited, “launched a few months ago.” It comes with a…
Target is the latest ecommerce player to push expedited delivery, but, right out of the gate, it has some fierce competition from well-entrenched rivals and may have a tough time winning over consumers–or at least those who aren’t die-hard Target fans. The retailer offers 65,000 items in as little as an hour for customers who…
As Outdoor Voices expands its retail footprint, the digitally native brand is modernizing its omnichannel experience for its store associates–and customers. The company has partnered with NewStore, an omnichannel platform that has worked with brands like Untuckit and Decathlon, to bring a series of changes to its retail environment, such as RFID labels, a new…
What happens when five direct-to-consumer puppy brands come together for an event and focus not on selling themselves but on lavishing attention and love on their furry friends? Burrow, Ollie, Fi, Recess and Wild One threw a “Make Your Dog at Home” event at Burrow House in New York on June 8, where more than…
Diving deeper into its social commerce reach, Poshmark is now expanding further into the home. Starting today, consumers can now shop home goods from wallpaper to bedding on Poshmark’s Home Market. Instead of letting the items for sale float around the platform, Poshmark rolled the market into its own category as part of the company’s…
Unilever is expanding its portfolio with the acquisition of Tatcha. According to WWD, Unilever acquired the 10-year-old Japanese beauty company for $500 million. That makes it one of Unilever’s biggest acquisitions, though not as big as its $1 billion acquisition of Dollar Shave Club in 2016. Tatcha joins the other beauty brands in Unilever’s portfolio,…
At Walmart’s shareholder meeting last week, Sen. Bernie Sanders presented a proposal on behalf of Walmart associate Cat Davis, asking for hourly employees to be included among the nominees for board seats. “Today, with the passage of this resolution, Walmart can strike a blow against corporate greed and the grotesque level of income and wealth…
FedEx said it will not renew its FedEx Express contract with Amazon, instead focusing on serving the broader market. In an email, a rep said the courier has built out a network with capacity to serve thousands of ecommerce players, including Target, Walgreens and Walmart. FedEx also noted significant demand in ecommerce, which is expected…
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