The Black media collective and accelerator Group Black announced a new partnership at its upfront event Wednesday evening. The collective is collaborating with media company Ziff Davis on Group Black Amplify which will pair the diverse voices of Group Black publishers with the distribution power of the Ziff Davis portfolio. The partnership sees Ziff Davis…
The UK-based media company Future plc. announced Wednesday the official launch of a new title, called TechRadar Gaming (TRG), that aims to transform consumer interest in gaming into robust affiliate and advertising revenue. While enthusiasm for video games has grown steadily for years, the pandemic rapidly accelerated user adoption, said editor in chief Julian Benson,…
BuzzFeed Inc. announced this morning that it is going to market with a newly enhanced version of its first-party data solution, called Lighthouse, that now incorporates the scale and data of Complex Media, which it officially acquired in January. By combining the scale of Complex Media with the existing portfolio of BuzzFeed Inc. brands, the…
Two years after the pandemic shuttered a wave of alternative-weekly publishers across the country, the industry has emerged from the near-death experience leaner, wiser and, in some cases, radically transformed. In a bid to survive the overnight disappearance of their advertising business, many alt-weeklies experimented with a variety of new business tactics, including launching membership…
A new partnership with Snap has given more than 40 news publishers a rare opportunity to ask its coveted Gen-Z audience, “How do you do, fellow kids?” When it launches officially Tuesday, the program, called Dynamic Stories, will give news media companies access to the Discover feature of Snap, providing the publishers entr?e to a…
In a move counter to the prevailing trends toward reader revenue in the media industry, the global business publisher Quartz announced Thursday morning that it is removing the paywall from its website to focus more on driving members via its email newsletters. This effectively reverses its May 2019 decision to grant unlimited access to its…
As the calendar turns to April, advertisers and publishers turn their attention to the all-important upfront season. Of course, CTV disruption and the rise of digital channels make every subsequent upfront more important. CPMs in TV, including CTV, continue to rise, especially for advertisers working with streamers and the NewFronts. This added complexity and the…
Snap Inc. unveiled a new format for its Discover premium content platform, Dynamic Stories. Dynamic Stories taps Snap publisher partners’ RSS feeds and automatically creates Stories from the content they are creating on the web, updating in real-time, which gives Snapchatters access to news content as it breaks. Snap said the new feature gives publishers…
On a recent Mediaweek panel discussing the power of publishers in a cookieless world, I was among colleagues from The Washington Post and Bloomberg–at face value, we’re all competitors vying for the loyalty of similar audiences to convert to subscribers, and pitching similar clients for the same advertising budgets. While healthy competition is great, our…
For the first time in two years, attendees gathered together in person at Mediaweek 2022 to hear marketers and executives from top media brands and agencies share their insights on the ever-shifting media industry. Mediaweek returned for its second year as a hybrid/virtual event on March 22-24. On Day 1 of the conference, a limited…
The landscape of queer media has changed significantly in the nearly five years since Them launched, and the publisher aims to reflect that evolution in a brand refresh it unveiled Wednesday morning. The Cond? Nast property, which hired its new editor in chief Sarah Burke from Vice Media in October, announced a suite of updates…
Content’s role in affiliate marketing has been growing at a rapid clip in recent years. In 2019, content accounted for 40% of affiliate traffic–by 2020, content’s share of traffic had grown to 50%, and in 2021, it was reported content drove 65% of traffic. By our own estimation, content-driven affiliate traffic continues to grow much…
Today, Explained, the flagship audio show from Vox Media, might be coming to a public radio station near you. First launched in 2018, the daily news podcast makes its debut today on 51 local stations across the country, including WHYY in Philadelphia and WRKF in Baton Rouge, La., as part of a multiyear partnership with…
If, in the last few years, you have found yourself searching the internet for information about which streaming service was carrying what shows at which time, you are not alone–and TVInsider wants to help. The publisher, the only digital property of the holding group NTVB Media, has seen a rapid uptick in traffic, revenue and…
In an effort to make its journalism accessible to a wider audience, and drive more subscriptions, U.K. business publisher the Financial Times introduced its new app today, FT Edit. Top line The app offers readers eight stories every weekday for 99 cents, in every currency, and is available in the iOS App Store. The eight…
A few months into his job as CEO of Rolling Stone, Gus Wenner has bold plans to take the publisher into the future. And, yes, that includes the metaverse. Adweek caught up with Wenner after his fireside chat at our recent Mediaweek conference. In addition to building upon a strong ecommerce foundation, Wenner, the son…
Programmatic advertising remains a key revenue driver for most digital publications, yet most are only transacting on some of their audience. That’s because digital advertising’s currency is the third-party cookie, which is only relevant for Google Chrome users. In the U.S., Chrome has slightly less than 50% of browser market share, according to Statcounter. Yet…
The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool for reporting, such as the intimacy it affords, can also make it a haven for harassment. According to an April 2021 report commissioned by UNESCO, nearly three in four female journalists…
Vox Media announced Friday morning that it would be expanding the role of its chief revenue officer Ryan Pauley to reflect the new business capabilities of the publisher following its merger with Group Nine Media. Pauley will continue to oversee the advertising business of Vox Media, including its audio, video, programmatic and branded content arms….
Yesterday, Mar. 23, over 30 small and medium media outlets in Australia stopped publishing news for 24 hours, protesting against Meta’s failure to pay publishers for the journalism that appears on Facebook. The freeze cost publishers nearly millions of dollars in lost ad revenue, according to sources. The #WaitingOnZuck campaign, led by social cause consultancy…
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