Bacardi Añejo: Upside Down Friends

Bacardi Añejo: Upside Down Friends

It is an aged rum. The copy in Spanish reads: Qué rico es tomarse el tiempo. It has a double meaning:
1. It is great to pass time relaxed enjoying yourself.
2. It is nice to take the time (an aged rum).

Advertising Agency: Olabuenaga Chemistri, Mexico
VP Creative: Jorge Cuchi
Group Creative Director: Pablo Ferrari
Ass. Creative Director: Hugo Castillo
Art Directors: Gert Kiebooms, Héctor Colín
Copywriter: Natividad Gidi
Photographer: Dominó / Uruguay
Published: December 2007

Bit Copa: Cheers

Bit Copa: Cheers

Refreshingly Brazilian, a Bit more exciting.

Advertising Agency: Jung von Matt Alster, Hamburg, Germany
Creative Directors: Goetz Ulmer, Fabian Frese
Art Director: Christian Kroll
Copywriter: Peter Gocht
Photographer: York Christoph Riccius
Published: December 2008

Bit Copa: Clown

Bit Copa: Clown

Refreshingly Brazilian, a Bit more exciting.

Advertising Agency: Jung von Matt Alster, Hamburg, Germany
Creative Directors: Goetz Ulmer, Fabian Frese
Art Director: Christian Kroll
Copywriter: Peter Gocht
Photographer: York Christoph Riccius
Published: December 2008

Bit Copa: Mustache

Bit Copa: Mustache

Refreshingly Brazilian, a Bit more exciting.

Advertising Agency: Jung von Matt Alster, Hamburg, Germany
Creative Directors: Goetz Ulmer, Fabian Frese
Art Director: Christian Kroll
Copywriter: Peter Gocht
Photographer: York Christoph Riccius
Published: December 2008

PRO BTP Builders Insurance: Christm-ass

PRO BTP Builders Insurance: Christm-ass

Merry Christmas to all construction workers.

Advertising Agency: Leg Agency, Paris, France
Creative Director: Gabriel Gaultier
Art Director: Clement Langlais
Copywriter: Clemence Cousteau
Photographer: Thomas Paquet
Published: December 2007

Petrobras: Sea

Petrobras: Sea

This is also our challenge. To be in the environment without being noted.

Advertising Agency: Quê, Rio de Janeiro, Brazil
Art Director:Fernando Freitas
Copywriter: Chiquinho Lucchini
Photographer: Platinum
Published: September 2007

Petrobras: Tree

Petrobras: Tree

This is also our challenge. To be in the environment without being noted.

Advertising Agency: Quê, Rio de Janeiro, Brazil
Art Director:Fernando Freitas
Copywriter: Chiquinho Lucchini
Photographer: Platinum
Published: September 2007

Petrobras: Leaves

Petrobras: Leaves

This is also our challenge. To be in the environment without being noted.

Advertising Agency: Quê, Rio de Janeiro, Brazil
Art Director:Fernando Freitas
Copywriter: Chiquinho Lucchini
Photographer: Platinum
Published: September 2007

Heineken Draught: Shower fresh

Heineken Draught: Shower fresh

Ingredients: 1 great look, 1 icebreaker, 2 freshly poured Heinekens.

Advertising Agency: Leo Burnett, Cairo, Egypt
Art director: Bassna Hassan
Copywriter: Michael Youssef

Heineken Draught: Fresh fish

Heineken Draught: Fresh fish

Ingredients: 1 sushi chef, 2 chopsticks, 3 orders of sashimi.

Advertising Agency: Leo Burnett, Cairo, Egypt
Art director: Bassna Hassan
Copywriter: Michael Youssef

Heineken Draught: Flower fresh

Heineken Draught: Flower fresh

Ingredients: 1 girl’s night out, 15 jokes about guys, 6 rounds of Heineken Draught.

Advertising Agency: Leo Burnett, Cairo, Egypt
Art director: Bassna Hassan
Copywriter: Michael Youssef

Heineken Draught: Freshly baked

Heineken Draught: Freshly baked

Ingredients: 5 close friends, 1 great conversation, 3 course meal.

Advertising Agency: Leo Burnett, Cairo, Egypt
Art director: Bassna Hassan
Copywriter: Michael Youssef

Nonia: Pulling

Nonia: Pulling

We’ve been pulling the wool over your eyes since 1920.

Advertising Agency: Target, St. John’s, Canada
Creative Director: Tom Murphy
Art Directors: Jessica Tipping, James Jung
Copywriters: Sarah Watton, Jenny Smith
Photographer: Ned Pratt
Published: December 2007

Nonia: Dress

Nonia: Dress

Dress your four-year-old in knits that aren’t made by a four-year-old.

Advertising Agency: Target, St. John’s, Canada
Creative Director: Tom Murphy
Art Directors: Jessica Tipping, James Jung
Copywriters: Sarah Watton, Jenny Smith
Photographer: Ned Pratt
Published: December 2007

Nonia: Don’t

Nonia: Don't

We don’t ask our knitters to update their patterns. After all they’re the ones holding the needles.

Advertising Agency: Target, St. John’s, Canada
Creative Director: Tom Murphy
Art Directors: Jessica Tipping, James Jung
Copywriters: Sarah Watton, Jenny Smith
Photographer: Ned Pratt
Published: December 2007

Corbis Motion: 5th Avenue

Corbis Motion: 5th Avenue

Corbis Motion: Archive of over 30,000 hours of film clips.

Art Director: Andrea Salvaneschi
Copywriters: Benedetta Lucca, Viviana La Spina, Antonella Avossa
Published: July 2007

Corbis Motion: Taxi

Corbis Motion: Taxi

Corbis Motion: Archive of over 30,000 hours of film clips.

Art Director: Andrea Salvaneschi
Copywriters: Benedetta Lucca, Viviana La Spina, Antonella Avossa
Published: July 2007

Bang & Olufsen: Wish

Bang & Olufsen: Wish

Remember when you wish someone loves you back?
It’s the same.
www.serenemobile.com

Advertising School: Art and Design Pan American School
Art Director: Thiago Elias
Copywriter: Sidney Freitas
Illustrator: Anoop Pc

Bang & Olufsen: Remember

Bang & Olufsen: Remember

Remember when your love got that you’re the one?
It’s the same.
www.serenemobile.com

Advertising School: Art and Design Pan American School
Art Director: Thiago Elias
Copywriter: Sidney Freitas
Illustrator: Anoop Pc

Bang & Olufsen: Fell

Bang & Olufsen: Fell

Remember when you fell in love?
It’s the same.
www.serenemobile.com

Advertising School: Art and Design Pan American School
Art Director: Thiago Elias
Copywriter: Sidney Freitas
Illustrator: Anoop Pc