X-Games: Fear

X-Games: Fear

Watch a different breed of athletes on EXPN.com.

Advertising Agency: Latinworks, Austin, USA
Creative Director: Alejandro Egozcue
Art Director: Judd Oberly
Copywriter: Michael Page
Illustrator: Bonnie Hofkin
Published: February 2008

X-Games: Testicles

X-Games: Testicles

Watch a different breed of athletes on EXPN.com.

Advertising Agency: Latinworks, Austin, USA
Creative Director: Alejandro Egozcue
Art Director: Judd Oberly
Copywriter: Michael Page
Illustrator: Bonnie Hofkin
Published: February 2008

X-Games: Guts

X-Games: Guts

Watch a different breed of athletes on EXPN.com.

Advertising Agency: Latinworks, Austin, USA
Creative Director: Alejandro Egozcue
Art Director: Judd Oberly
Copywriter: Michael Page
Illustrator: Bonnie Hofkin
Published: February 2008

Montana Meth Project: Sex

Montana Meth Project: Sex

Advertising Agency: Venables Bell & Partners, San Francisco, USA

Montana Meth Project: Death

Montana Meth Project: Death

Advertising Agency: Venables Bell & Partners, San Francisco, USA

Montana Meth Project: Bugs

Montana Meth Project: Bugs

Advertising Agency: Venables Bell & Partners, San Francisco, USA

Montana Meth Project: Beating

Montana Meth Project: Beating

Advertising Agency: Venables Bell & Partners, San Francisco, USA

FFC Barcelona / Unicef: Aids FC

FFC Barcelona / Unicef: Aids FC

In Swaziland it’s not the love of football that fathers pass down to their sons.

Advertising Agency: Contrapunto, Spain
Creative Directors: Tomás Oliva, Carlos de Javier
Art Director: Jaime Vilalta
Copywriter: Jofre Biscarri
Photographer: David Ruiz
Published: February 2008

EA Games, FIFA: Goal

EA Games, FIFA: Goal

Advertising Agency: Draftfcb, Johannesburg, South Africa
Creative Directors: Rob Mclennan, Leon Moodley, Erin Brooks
Art Director: Leon Moodley
Copywriter: Erin Brooks
Photographer: David Prior
Other additional credits: Richard Bibby
Published: March 2008

Maglite: Skeleton

Maglite: Skeleton

Advertising Agency: DRAFTFCB Johannesburg, South Africa
Creative Directors: Rob Mclennan, Leon Moodley, Erin Brooks
Art Director: Leon Moodley
Copywriter: Erin Brooks
Photographer: David Prior
Other additional credits: Richard Bibby
Published: March 2008

Berocca: Pie

Berocca: Pie

Multivitamin supplement.

Advertising Agency: JWT, Bogota, Colombia
Creative Director: Rodrigo Torres
Art Director: Francisco Villa
Copywriter: Orlando Maranta
Illustrator: Cal

Berocca: Hot dog

Berocca: Hot dog

Multivitamin supplement.

Advertising Agency: JWT, Bogota, Colombia
Creative Director: Rodrigo Torres
Art Director: Francisco Villa
Copywriter: Orlando Maranta
Illustrator: Cal

Berocca: Pigeon

Berocca: Pigeon

Multivitamin supplement.

Advertising Agency: JWT, Bogota, Colombia
Creative Director: Rodrigo Torres
Art Director: Francisco Villa
Copywriter: Orlando Maranta
Illustrator: Cal

Berocca: Eyeglasses

Berocca: Eyeglasses

Multivitamin supplement.

Advertising Agency: JWT, Bogota, Colombia
Creative Director: Rodrigo Torres
Art Director: Francisco Villa
Copywriter: Orlando Maranta
Illustrator: Cal

Olympia Gym: Confidence

Olympia Gym: Confidence

The only thing worth losing is weight.

Advertising Agency: Rediffusion DYR, New Delhi, India
Creative Directors : Daniel Upputuru, Abhinav Pratiman
Copywriter: Bhavna Kher
Art Director / Illustrator: Arnab Ray

Olympia Gym: Hope

Olympia Gym: Hope

The only thing worth losing is weight.

Advertising Agency: Rediffusion DYR, New Delhi, India
Creative Directors : Daniel Upputuru, Abhinav Pratiman
Copywriter: Bhavna Kher
Art Director / Illustrator: Arnab Ray

Olympia Gym: Faith

Olympia Gym: Faith

The only thing worth losing is weight.

Advertising Agency: Rediffusion DYR, New Delhi, India
Creative Directors : Daniel Upputuru, Abhinav Pratiman
Copywriter: Bhavna Kher
Art Director / Illustrator: Arnab Ray

Downy: Woman, 3

Downy: Woman, 3

You feel like your clothes are not there.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Art Director: Diego Rubio
Copywriter: Coco Olivera
Photographer: Nacho Ricci

Downy: Woman, 2

Downy: Woman, 2

You feel like your clothes are not there.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Art Director: Diego Rubio
Copywriter: Coco Olivera
Photographer: Nacho Ricci

Downy: Woman, 1

Downy: Woman, 1

You feel like your clothes are not there.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Art Director: Diego Rubio
Copywriter: Coco Olivera
Photographer: Nacho Ricci