Amnesty International: Mi Gesto

URL: http://www.migesto.com

This campaign drives Chileans to sign a digital petition so that the presidential candidates in the current election commit to uphold human rights in Chile if put in office. The main idea is that by being able to make a simple digital gesture, one makes a human one. The integrated campaign includes print, radio, web, a music video and smartphone app. In addition to making one’s digital gesture via the app, the user can also “interact” with the presidential candidates in an innovative way.

Advertising Agency: Atalah & Viveros, Santiago, Chile
Creative Directors José Atalah, Eduardo Viveros
Creatives: Felipe Díaz, Alexander Rengifo
Executive Producer: Crystal Campbell
Art Director: Vinicius Costa
Designer: Vinicius Costa, José Checa
Directors: Leo Mena, Rodrigo Marín
Executive Producer: Wladimir Martínez
Head of Production: Alejandro Castillo
Production Assistant: Gonzalo Ziegele
Director of Photography: Enrique Warnken
Art Director: Patricio Roldán
Stylist: Renno Dakota
Technical Producer: Cristián González
Gaffer: Galo Macaya
Grip: Diego González
Makeup Artist: María Paz Gómez
Camera Assistant: Rodrigo Mancilla
Colorist: Plataforma Digital
Editor: Daniel Heusser

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