Taipei Women’s Rescue Foundation Charity: Rescue child prostitute

With China’s rapid economic development, “prostitution” is also booming. More and more Chinese girls become prostitutes because of poverty or fraud and other reasons. We launched the “Rescue child prostitute” series. The core idea is to depict the booming prostitution industry – through the “black innuendo”. Both text and images are trying to show the industry’s “advantage”: low cost, low unemployment and early retirement. Economic reports with innuendo and intense photography style are used to reveal the contents of the industry that is hidden in the prosperous economic. The aim is to appeal to people to face the issue and rescue these underage girls.

Advertising Agency: Publicis, Shanghai, China
Chief Creative Officer: Sheena Jeng
Executive Creative Director: Akae Wang
Copywriter: Akae Wang, Kevin Yuan, Ray Chan
Art Director: Hsieh Chun-Te
Photographer: Hsieh Chun-Te
Typographer: Brian Chiang, Jincheng Li
Art Buyer: Terri Yuan
Account Supervisor: Chenghua Yang
Account Manager: Carrie Tu
Planner: Sheena Jeng

MedCare SkinSpa Hair Loss Treatment: Lenin

Advertising Agency: Stark Communications, Trivandrum, India
Creative Director: Shelton Pinheiro
Copywriter: Shelton Pinheiro
Art Director: Jaison Antony

McDonald’s: Books, Crayola, nature

An eye on the forehead. An ear where the nose should be. It looks like another masterpiece.
Discover the creative world of Crayola inside our Happy Meal.

Advertising Agency: Leo Burnett, London, United Kingdom
Executive Creative Director: Justin Tindall
Creative Directors: Tony Malcolm, Guy Moore
Copywriters / Art directors: Edward Tillbrook, Richard Ince

Volkswagen: Volkswagen goes electric

“Volkswagen goes electric.”

Advertising Agency: TRY/Apt, Oslo, Norway
Creative Directors: Petter Bryde, Thorbjørn Ruud
Art Directors: Thorbjørn Ruud, Thea Emanuelsen, Aleksander K Erichsen
Copywriter: Petter Bryde
Illustrator: Thomas Bråten

Woman’s Room: Stand strong against violence

Women’s room is non profit organisation which supports women to raise their voice against domestic violence and violence against women. From august 2013. they have strong partner behind them – Croatian rugby association, which finance their activities by donating money from ticket sale.

“Croatian Rugby Association Reliable partner of Women’s Room.”

Advertising Agency: IMAGO, Zagreb, Croatia
Creative Director: Igor Mladinovic
Art Director:Darko Bosnar, Sasa Peric
Copywriter: Darko Bosnar, Igor Mladinovic
Photographer: Sasa Peric
Additional credits:
Scenography: Petra Poslek
Scenography assistent: Sanja Feratovic
Make up: Marija Vracaric
Actors: Dina Dretvic, Ivan Zanetic
Location: Reto centar- Prijatelji Nade

Metro Vancouver Crime Stoppers: Thief, Shooter, Robber

“Your text can help catch a criminal.”

Advertising Agency: DDB, Vancouver, Canada
Executive Creative Director: Dean Lee, Cosmo Campbell
Art Director: Jake Gauthier
Copywriter: Jessica Schnurr
Associate CD / Art Director: Daryl Gardiner
Account Director: Devin Gallaher
Photographer: Andre Pinces
Retoucher: Cake Imagery
Digital Artist: Laurel Miller

Metro Vancouver Crime Stoppers: Break & Enter, Robbery, Shooting

“Your text can help catch a criminal.”

Advertising Agency: DDB, Vancouver, Canada
Executive Creative Director: Dean Lee, Cosmo Campbell
Art Director: Jake Gauthier
Copywriter: Jessica Schnurr
Associate CD / Art Director: Daryl Gardiner
Account Director: Devin Gallaher
Photographer: Andre Pinces
Retoucher: Cake Imagery
Digital Artist: Laurel Miller

Fieldwork Branding

Focus sur Fieldwork, un studio de design basé à Manchester dont l’identité visuelle a été imaginée par ses deux fondateurs loz Ives et Andy Gott. Une création impactante et très colorée, dont les déclinaisons sont à découvrir sur leur portfolio ou en images dans la suite de l’article.

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Zhadina Govyadina Steak House: Check your steak size

How to emphasise the main advantage of a steak bar and make the skeptics visit it for the first time with the help of one print?
Visually demonstrate the size of the main dish!
Don’t you believe?
Just check it!
We have given everyone the opportunity to cut the area of print and compare it with the actual size of the steak.
If the size of the dish did not meet expectations, the guest got it for free.

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov, Nikita Harrisov
Art Director: Yulia Uzkih
Copywriter: Ivan Sosnin
Illustrator: Egor Holkin
Designer: Natasha Kotovskaya
Photographer: Kate Bamby
Account manager: Olga Burlakova

AA: Gun

“Don’t end your life. Begin it.”

Advertising Agency: G&E, Canada
Creative Director/ Art Director: Erin Edwards
Creative Director/ Copywriter: Gaby Makarewicz
Photographer: Ian Pool

H-57: H-57 online store

“1000 perfect moments to go shopping on H-57 online store.”

Advertising Agency: H-57, Milan, Italy
Creative Director: Matteo Civaschi, Gianmarco Milesi
Art Director: Matteo Civaschi, Teresa Fontes, Cristina Rocchetti
Copywriter: Gianmarco Milesi
Illustrator: Teresa Fontes, Cristina Rocchetti

Mercedes-Benz Actros: Seat, Table, Bed

“More space. With the new SoloStar Concept in the Actros. A true driver’s driver cabin.”

Advertising Agency: dieckertschmidt, Berlin, Germany
Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Art Director: João Peixoto
Copywriters: Tobias Arsalan Wenke, Sascha Thieme
Agency Account Manager: Lisa Benischek
Client Account Director: Sascha Thieme, Kerstin Bustos Barros
Photographer: Markus Bachmann
Photographer Assistant: Luca Abiento
Production Company: Lovestone Film
Production: Martina Kersten
Production Assistant: Julia Regett
Post-production: Markus Weber, Nureg

Land Rover: Bookshelf

Brief: Creating a Brand advert that portrays Land Rover’s new claim “Above and Beyond”.

Solution: The Land Rover Defender is taking you “Above&Beyond”. To portray these limitless capabilities, we used a variety of ‘travel’, ‘outdoor’ and ‘adventure’ related books to reflect the Defender 90′s iconic shape.

Scale and location: The ad is currently running as a DPS in Namibia, South Africa, Germany, Botswana, Angola, Ghana and Zambia.

Advertising Agency: Advantage Y&R,Windhoek, Namibia
Creative Director: Patrick Held
Art Director: Steffen List
Illustrator: Steffen List
Additional Credits: Truda Meaden

Michelin: France-Great Britain, Italy-Germany, USA-Japan

“What’s important is to agree on what matters most.”

Advertising Agency: TBWA, Paris, France
Creative Directors: Philippe Taroux, Benoit Leoux
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Art Buyer: Barbara Chevalier
Agency Producer: Laurence Collavini
Account Supervisor: Jean-Marie Prenaud
Advertiser’s Supervisor: Claire Dorland-Clauzel
Illustrator: 3D Mecanique Generale Paris

McDonald’s: Matthew, Ollie, Abigail

“Have your kid’s birthday party at McDonald’s.”

Advertising Agency: DDB, South Africa
Creative Directors: Liam Wielopolski, Grant Jacobsen
Copywriter: Matthew Berge
Art Director: Hital Pandya
Photographer / Illustrator: Carioca

McDonald’s: Pocket

Advertising Agency: Leo Burnett, Istanbul, Turkey
Creative Directors: Oktar Akin, Emrah Akay
Copywriter: Yavuzhan Gel
Art Director: Caglar Cengiz
Photographer: Candas Arin
Planner: Ismail Seval

Vinyl Records: Nirvana, Beatles, Bob Marley, Michael Jackson

“Digital will never be vinyl.”

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Copywriter: Ron Schlyecher

ASA ONLUS Aids World Day: Bear, Octopus, Cat

“Condom saves life.”

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Stefania Siani, Federico Pepe
Senior Copywriter: Matteo Maggiore
Senior Art Director: Valerio Mangiafico
Illustrator: Riccardo Corda

Movember: Ribbon, Face, Line, Wind

Advertising Agency: VML, USA
Chief Creative Officer: Debbi Vandeven
Executive Creative Director: Aaron Evanson
Creative Director / Copywriter: James Holden
Senior Art Director: Ethan Tedlock
Photographer: Matt Mooney
Retoucher: Judy Rush

New York Lottery: Car, Skier, Tub

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Mike Sullivan, Rich Sharp
Copywriter: Rodrigo de Castro
Art Director: Joao Unzer
Associate Creative Director: Carlos Wigle, Aron Fried
Head of Design: Juan Carlos Pagan
Artist: Ray Oranges
Project Manager: Julie Evcimen
Print Producer: Joe DiSalvo
Art Buyer: Jane Piampiano
Retoucher: Fan Hon