Hasta La Creative!

Advertising Agency: Mizbala, Israel
Design Agency: Hooligans
Executive Creative Director: Dori Ben Israel Kario
Copywriter: Peter Jay
Managing Partners: Max Shcherbakov, Sahar Lewenstein
Design: Miriam Moshinsky
Project Manager: Yaarit Rosenfeld
Coding: Guy Tzaban
White Square Festival PR Manager: Evgeniya Leonova
PR Agency: Ronnie Hassid, Ofir Auslander
Forbes Publishers: Rafi Rosenfeld, Nir Barzilay
Forbes Editor-in-chief: Simon Tetro

“New panoramic 360°
Cyber-shoot DSC-TX200V:”

Advertising Agency: Cerebro Y&R, USA
VP Creative: Jorge Heilbron
Art Director: Juan Francisco Bernal
Creative: Germán Ponce
Account Executive: Yolani Faraudo
Photographer: Ricardo López / VFX, Onegona
Photo Retouching: Mario Monteza
Other credits: Victor Chizmar

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Matthew Pullen
Copywriter: Craig Ross
Copywriter: Jacques Massardo
Art Director: Gareth McPherson
Account Director: Ryan Laubscher
Account Director: Greg Tebbutt
Retoucher: Morgan van Heerden
Account Manager: Gemma Thompson

Brief
Promote the CowParade Santa Catarina in a relevant way, and invite the public to see the painted fiberglass cows that comprised the exhibition

Idea
We created a poster with a die-cut in the shape of a cow. These posters were placed upon grafitti artwork in over 100 locations. Once positioned upon the artwork, each poster showed a different “painted cow”. This allowed us to show the diversity of artistic styles of the CowParade.

Results
Over a million people have seen the exhibition. The painted cows were auctioned, raising more than R$ 480.000, half of which went to charities. After the exhibition the posters were removed, leaving intact the grafitti.

Advertising Agency: Propague, Florianópolis, Brazil
Creative Director: Rogério Alves
Art Director: Luis Bacellar, Gilberto Cunha
Copywriter: Jason Braun
Photographer: Michelle Costa

“Make it stop, ideservemore.ca”

Advertising Agency: Cossette, Montréal, Canada
Creative Directors: Antoine Bécotte, Michel De Lauw
Art Directors: Julien de Preux, Maxime Sauté, Cyril Drouot
Copywriters: Anne-Laure Naumowicz, Rachel Abrams
Illustrator: SHED
Photographer: Christian Blais
Agency producer: Maryse Beauregard
Account director: Sébastien David
Account managers: Andrew Mumford, Marianne Poirier

“Must you be put in this position to change your stand on euthanasia ?”

Advertising Agency: Melville, Paris, France
Creative Director: Combemale, Granger, Pierrefeu
Art Director: Combemale, Granger, Pierrefeu
Copywriter: Combemale, Granger, Pierrefeu
Artwork: Melville

Advertising Agency: Draftfcb, USA
Executive Creative Director: Darren Moran
Creative Director: Megan Williams
Group Creative Director: Jill Applebaum
Creative Director/ Art Director: Megan Sheehan
Copywriter / Art Director: Jill Applebaum, Bob Neuman
Executive Producer: Anthony Nelson
Photographer: Richard Pierce
Concept: Pierre-Marie Faussurier, Sebastien Zanini
Design: Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra

Advertising Agency: SJK, bangalore, India
Art Director: saji johnny kundukulam
Copywriter: saji johnny kundukulam
Creative Director: saji johnny kundukulam

“Stop stains from setting in.”

Advertising Agency: DDB, Dubai, United Arab Emirates
Executive Creative Director: Shezhad Younis
Creative Director: Zahir Mirza
Creative Director: Firas Medrows
Art Director: Firas Medrows
Copywriter: Zahir Mirza
Agency Producer: Glory Fayyad
Illustrator: Tarek Saman

“The World is Your Home.”

Advertising Agency: DDB, Brussels, Belgium
Creative Director: Peter Aerts
Art Director: John & Rom
Copywriter: Rom & John