Hasta La Creative!

This is pretty bold.

Radio Flyer isn’t just a wagon. It’a a tool to fuel kids’ imagination. Nice, simple art direction here.

“Be the sort of individual your courting profile guarantees”,“Tell your therapist nice things about me” and “Follow your dreams, just not the kind you had in puberty” are but a few of quirky mother pearls of wisdom plastered on street posters and billboards around NYC now, leading up to Mother’s day. Paul Malmström says that there’s a lot of talk about “Influencers” lately, so why not bring out the ultimate influencers, our moms: “I feel our most influential individuals are the moms, and our moms. We needed to have them give us an influential voice.”

From Y&R São Paulo we get this totally visually driven idea for national Geographic – and forgive me but my immediate thought was “Did National Geographic really approve this?”

Burn, which is an energy drink now part of the Monster Energy conglomeration, is making a big comeback as beign the official energy drink partner of France’s hottest electronic music festivals: Nuits Sonores (Lyon), Weather Festival (Paris)Astropolis (Brest ), the Peacock Society (Paris) and Marsatac (Marseille).

In addition to a website where you can buy merchandise of animals doin’ it, with all proceeds going to the WIldlife Conservation Film Festival, there are also a series of print ads running in Vice magazine and Metro NYC.

Primarily serving the Gulf Coast region, Orleans Coffee is a full service wholesale provider to specialty coffee and tea markets across the South. On a daily basis, the company imports, roasts, and ships its coffees and signature blends to more than 200 coffee shops, restaurants, and hotels across a service area comprised of more than 12 states. We wanted to give them a print campaign that celebrates coffees place in our city’s unique culture. Along with a shout-out to fun-loving tourists in search of a cheap cold one on Bourbon Street.

EuroGames Stockholm is a big cultural, athletic and political event which takes place 5th to 9th of August 2015. EuroGames Stockholm wants everyone to participate, regardless of sexual orientation, race, gender, religion, nationality, ethnic origin, political beliefs, athletic or artistic ability, age, or health status. The aim is to offer a safe environment for all, including LGBTQ competitors and spectators alike.

Back when I taught at portfolio school I used to assign “non-sexy projects,” so students could realize any product can be fun, no matter how boring it looks on paper. Take this silly but fun ad for LCI Insurance.
LCI might not actually do the kind of work you do but they are accomplished insurance professionals who have been serving Louisiana businesses for 25 years.

When it comes to blood donors, Romania ranks among the lower three countries in Europe. McCann Bucharest came up with a clever way to get people donating. They partnered with the UNTOLD Festival, one of the biggest music festivals in Romania, as well as The National Institute for Blood Transfusions to launch “Pay with blood. ” UNTOLD has some big headliners like Avicii, Armin Van Buren and David Guetta. It’s also in Transylvania– Dracula country. Taking place in Cluj Napoca, between July 30 and August 2nd.