Fontyou – Even Fonts get old

Fontyou is the first web application which allows artistic directors and agencies to manage their font through the cloud, which also enables us to discover and improve the most beautiful typefaces of the world and to evolve with the help of the last typographical trends. Gone are the days of slowing one studio mac down with every typeface available, and hello browse your font collection from any agency device.

VW Up has some advice for you.

Here are some fun ads for VW in South Africa that are very matter-of-fact in their advice. “The car that takes you places,” reminds me a lot of Toyota’s “Let’s go places.” I guess because it’s more or less the same tagline. Stillt hese are quite witty and are in some ways a modern take on the classic Bernbach VW ads. The women headline is my favorite. Sort of takes the piss out of all the mid-life crisis cars out there.

Brazilian Beauty – Tidy up – print, Australia

….And with this little reminder about personal grooming, I’ll bid you a great Friday and head for the beach.

Brazilian Beauty
Agency: The Cavalry Melbourne
Dan Jobson (Illustrator)
Tony Greenwood (Creative Director)
Tony Greenwood Dan Jobson (Art Director)
Tony Greenwood (Copywriter)

Dettol Instant Hand Sanitizer – Bus Hands – print, Australia

Germophobia was never this creepy…. Look at those arms, ew, ew, EW! *wipes brain with bleach*

Agency: EURO RSCG Sydney
Josh Dasey (Photographer)
Rowan Dean (Executive Creative Director)
Brooke Harvey (Art Director)
John Gault (Copywriter)

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Olay – Eclipse – print, India

Saatchi & Saatchi Mumbai sees the Ponds – “White beauty sun protection” Shade Posters and raises them an Oil of Olay sun-blocking Eclipse.

Saish Kambli (Photographer)
Ramesh Ramanathan (Creative Director)
Andy Greenaway (Creative Director)
Joel Clement (Creative Director)
Hanoz Mogrelia (Creative Director)

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MINI Cooper S – Soapbox – print, Switzerland

A new mini ad running in Switzerland from Lowe, Zurich.

Advertised brand: MINI Cooper S
Advert title: Soapbox car
Headline and copy text (in English): Soapbox car fun with 175 hp.

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Miradent oral – Dental floss – print, germany

Click on the image to see the whole file – here’s another double page spread that uses the gutter creativly, from Philipp und Keuntje GmbH, Hamburg.

Published/Released: 06/2008
Short rationale: This was an unusual idea for a print ad for Miradent, a manufacturer of dental products. The idea was to remind readers that Miradent dental floss can fit into the narrowest gaps, which we achieved by creating a double-page advert with minimal graphics and with a white book mark. Readers instantly recognised that the image showed two teeth with a piece of dental floss in between.

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Ponds – “White beauty sun protection” Shade – posters China

Chinese women, like me, prefer being fair skinned, to the point they even carry umbrella’s around to shade their faces from the sun. I’m hiding in giant hats on the beach to avoid ten bazillion freckles, but they’re just following their own ideas of style (pale being ‘classier’ than any orange spray on tan – can’t we all agree that it is?).

 

 

Taking their target markets avoidance of sunlight to heart, Ponds demonstrate what Pond’s white beauty UV protectant cream does – it hides you from the sun. I’d want some, if I didn’t know any better and actually have to slap on spf 50 every day – UV protect creams are wussy, Swedish southern sun is not. 😉 That said, this is a cute execution, printing extra long posters that fold over themselves – with the logo and Ponds packaging printed on the other side, to create a natural shadow. (alternative view inside)

 

 

 

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Spa Water – Resurrect – print, Bangladesh

Forget “Red bull gives you wings” (possibly the most annoying campaign in the world) – water resurrects according to Grey Dhaka, Bangladesh for Spa water.

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Euro RSCG Amsterdam recruitment – a very targeted poaching poster

One doesn’t usually book a single busposter (or “abri poster” as it’s called in Dutch) – but that’s exactly what Euro did for this one. This poster is at a tramstop where tram number 5 picks up creatives and suits from the four largest agencies in Amstelveen – a suburb of Amsterdam. They are either on their way home, or heading to the Bermuda triangle and a few drinks after work, quite likely hanging out with other ad-people. Either way, these ad-men and women wait here and the tram stop poster now speaks to them directly – want another job? Euro RSCG got help from JC Decaux so that they could make this one-time-and-place-only poster was placed on the ideal spot. Useless trivia: I used to wait for the tram at exactly this stop.

 

 

Agency: Euro RSCG Amsterdam
Joost van Praag Sigaar (Creative Director & CW)
Laurens Boschman (Creative Director & AD)

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ESPN Classic – Time traveling channel – print, France

Agency: Hemisphere Droit, Paris, France
Executive Creative Director: Frank Tapiro
Creative Director: Christophe Lafont
Copywriter: Lessly Chmil, Edouard Delage
Art Director: Edouard Delage

Calgary’s Farmers’ Market – As fresh as it gets – print, Canada

Ahem. It might the heat that’s getting me a touch randy, but these images strike me as a little perverse. It’s like the fruit is fornicating with itself. That’s it, I’m hitting a cold shower. I see perverse fruits!

 

Advertised brand: Calgary’s Farmers’ Market

 

Advertising Agency (Name, City, Country): Wax Calgary Canada
Agency website: http://www.waxpartnership.com
Creative Director:Joe Hospodarec
Art Director:Joel Arbez
Copywriter:Saro Ghazarian
Illustrator:
Photographer:Jean Perron

 

Other additional credits:

Published/Released/Aired (Month, Year): June 2008

 

 

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Safeguard Soap – What you touch – poster, Malaysia


Saatchi & Saatchi, Malaysia reminds us of germs stickyness with this “whatever it’s touched, you touch” poster series. Eww, one could get germophobic for less.

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WMF Knife – Chicken, Lobster, Fish – print Thailand


Agency: Leo Burnett Bangkok demonstrates the sharpness of WMF Knifes by slicing animals straight in half on a double page spread. Do chickens eyes look like then when cut in half by the way? Mental note: must get chicken and chop clean in half to test. Then make soup. Mmmm. Chicken soup. Two more inside.

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Domestos – You are not alone – print, South Africa


What’s in the drain? Voyeurs? Monsters? Spiders? Ghosts? Nono, creepy crawly cootie infested germs my friend. And they’re watching us. Now I don’t dare shower, much less clean the damn thing. Two more creepy executions inside.

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Coppertone – Crushed by the big C – print Philippines


Careful now, without protection from the sun you might be crushed by the big C. Is it just me who keeps reading “Cancertone” instead of “Coppertone” now?

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Veet – Everywhere’s a catwalk – print, Australia


“Everywhere’s a catwalk” oh that’s just perfect isn’t it? I’m not leaving the house until someone invents a non-stinky and permanent way of removing hair off my legs, where I won’t have to waste six minutes of every day with gobs of icky stinky cream that doesn’t do much but irritate my skin. Gosh, sorry, I just hate veet.
ad agency: EURO RSCG Sydney

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WWF China – Pandas Series- Antelope, Forest, Water (2008) Print (China)

BBH China just launched a new print and outdoor campaign for WWF China. They tell us that in China, WWF suffers a misconception that they only protect pandas. The task was to create a campaign that will change this mindset. The result from BBH is the Pandas Series below.

Antelope

[Headline] Saving pandas is not our only mission.

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WWF – Trees / Bullet holes in mother earth – print, France

At first glance, you might think it’s a picture of bullet holes in a cement wall. But look closer. It’s cut down trees.

Agency: Publicis Conseil, Paris

Photographer: Vincent Dixon
Retoucher: Studio Kilato
Executive Creative Director: Olivier Altmann
Art Director: Reza Behnam
Copywriter: Reza Behnam
Account Supervisor: Sandrine Bissoulet

Chrysler 300C STR8 = Fast , Ambient plastic posters Brazil


So Chrysler came out with the 300C STR8 and wanted to advertise how fast that thing is, and Y&R São Paulo were happy to oblige. Looks like (but the email does not explain this) they simply hung thick plastic posters with a wee car and tagline printed on it around the city. When you view anything from the rippled plastic poster – it looks like it’s going really fast. Neat.


Also, I’ve seen that “plastic see through the billboard” idea in Ian Hart’s portfolio a year ago, though the Ford Mustang concept billboard is sadly impossible. Think big, but not impossibly big. 😉

A small poster works very well though, and is cheaper to produce, check it out inside.

Kudos:
Tomas Lorente (Creative Director)
Cassio Zanatta (Creative Director)
Marco Mattos (Art Director)
Vinicius Stanzione (Copywriter)

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