Matthias Dubois at Duval Guillaume shows off this Tabasco Bus that won a national competition for “most original bus design” down in Belgium. They’ve simply turned a regular public transport bus into a firetruck.
“After all, Tabasco is so hot that you need a fire truck to cool down your mouth after you’ve eaten some.”
Full bus inside.
CLM BBDO, Paris show us that subtle art direction can communicate a big idea. That is, if you spot it.
Photographer: Cédric Delsault
Executive Creative Directors: Gilles Fichteberg & Jean-François Sacco
Head of Art: Sylvie Etchemaité
Art Director: Lucie Valloton
Copywriter: Julien Perrard
Account manager: Pascal Couvry
Agency: Draftfcb Johannesburg
Executive Creative Director: Rob McLennan
Creative Director: Adam Wittert
Art Director: Olivia Tesson/Lawrence Katz
Copywriter: Lawrence Katz/Olivia Tesson
If this reminds you of a shoe polish ad, albeit with a UFO instead of a helicopter, it’s because you’ve been paying attention.
United Planet, a not for profit organisation asks people to donate themselves to help out rather than send monetary donations – created by Saatchi & Saatchi Simko Geneva.
Brand/product advertised: Galaxy 92fm
Advert title(s): Modern Dogmas
Agency: Lowe
Agency location (City, Country): Athens, Greece
Creative Director: Yanna Polydouri
Copywriter:Rena Hrysoulaki
Additional credits: Triantafilli Kaldiri ( Group Account director )Michael Paredrakos, ( Account Manager)
Title: When billboards come alive
Client: Israel Yellow Pages
Agency: Shalmor Avnon Amichay / Young & Rubicam, Tel Aviv
A little film clip showing the unconvenstional billboards created in this campaign inside. They changed the posters to suit the listings, For “Chiropractors†they hung the billboard in the ceiling of bus stops, for “Pizzerias” they built a triangular billboard like a pizza slice, for “Electricians” we created a billboard with real electricity problems and so on.
Shalmor Avnon Amichay / Young & Rubicam took home the only Fab award in the press category with their ad for Heinz Hot Ketchup. Ad inside.
Client: Sullivan Memorials
Agency: Bill Santry Design
Creative Director: Bill Santry
Art Director: Bill Santry
Copywriter: Jenn Willson/Kate Landis/Freddie McKenna/Chris Sonnenberg
Photographer: Bill Santry, Stock
The only reason I had a headache when I was a child was because Tylenol for kids tasted like strawberries. (spot the gender stereotypes!)
Agency: Draftfcb Johannesburg
TDA Advertising & Design’s ads use three crazy animated figures to represent the vitamin-fortified water’s berry, grape and orange flavors.
What egghead came up with this visual? (oh you knew I had to go there).
Agency: Rainey Kelly Campbell Roalfe Y&R
Grey Milano / Milano did this discreet ad for the one and only Detective Magazine.
Callegari Berville Grey, Paris reminds us that Saphir shoe polish is good for your leather shoes.
Andiamo is a Mediterranean restaurant in Brisbane, Australia and ad agency Junior in Brisbane wanted to send the message that it serves authentic foods.
The poster in the sign extended through it to hang below the sign like strips of pasta. A crank arm was attached to the side of the sign to complete the effect.
Steve Minon, Creative Director
Chai Krisakorn Chandontrikij, Art Director
Todd Wild, Copywriter
Kurt Brutton, Producer
Saatchi & Saatchi New Zealand went all out and drenched the streets (and some shiny white cars) in blood when promoting Kill Bill, one of the bloodiest things caught on films since Sam Peckinpah’s “Salad Days” (Monty Python).
Gewista billboard media wanted ad agencies to notice their media that you can’t ignore, so Bircher/Rabl´s campaign speaks to the ad agencies directly. Over 70 different executions were placed nearby ad agency and media agency offices, each tailored to address them by name.
To encourage people to report pedophilia , Lew Lara\TBWA Brazil placed children’s underwear in the racks of adult (sexy) underwear in lingerie shops and department stores. The underwear carried a tag with the text: “This shouldn’t be here, but some people pretend that they can’t see it” and was signed “report pedophilia www.censura.com.br
Jaques Lewkowicz, Executive Creative Director
André Laurentino, Executive Creative Director
Victor Sant´Anna, Creative Director
Manir Fadel, Creative Director
Braulio Kuwabara, Creative Director
Felipe Luchi, Creative Director
Pedro Rosa, Art Director
Ivan Teixeira, Copywriter
From EuroRSCG São Paulo, Brasil comes this print campaign that glows in the dark. When the lights are on you only see half the story, turns the lights off and you’ll see what goes on in the shadows.
I’m a big fan of Zombie movies, and a fan of musicals. Someone has heard my prayer – and the poster campaign created by Saatchi & Saatchi, Toronto for “Evil Dead the musical” isn’t half bad either. Homaging Les Mis, Mama Mia and Hairspray the tagline is “like the musicals you love, only evil”. Someone get me a ticket stat!
Kudos;
Illustrations by: Acobson, Fernandez & sharpshooterinc.com
Brett Channer (Creative Director)
Tyler Serr (Art Director)
Lyranda Martin-Evans/Deric Moore (Copywriter)
Chris Penny (Producer)
This is what happens when an Art Director goes postal, folks. Starbursts bloody everywhere!
Or, this is the solution to a client brief where the messages to be conveyed was “you always get the lowest price at Carrefour.” Solution: starburst mania!
Client, Carrefour Malaysia
Agency, O&M Malaysia
Daniel Comar (Creative Director)
Brian Capel (Creative Director)
Tan Chee Keong (Art Director)
Jarrod Reginald (Art Director)
Donevan Chew (Copywriter)
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
