Hasta La Creative!

Twitter continues to take steps to fortify its platform with November’s U.S. presidential election in mind, and its latest security addition is aimed at high-profile, election-related accounts. The social network said the types of accounts impacted by the new security measures are: Executive Branch Congress Governors Secretaries of state Presidential campaigns Political parties Candidates with…

Samantha Bee wants you to vote–or face the bloody consequences. In a new campaign highlighting Full Frontal With Samantha Bee’s upcoming election coverage, the late-night show host spoofs classic scenes from horror films like Scream, A Nightmare on Elm Street and The Silence of the Lambs to scare her correspondents into participating in the November…

The 2020 U.S. presidential election is less than 50 days away, and Twitter is kicking its efforts into high gear with the rollout of its 2020 U.S. Election Hub. People in the U.S. will see the hub at the top of their Explore tab, and clicking on it will give them access to: Election-related news…

Key Insights: This election marks a shift away from humor used during the 2016 election to a more serious push to register people to vote. Despite integrating politics into messaging, brands are most successful when they remain nonpartisan. Brands and agencies are turning their focus to increasing voter turnout for this election cycle by reminding…

At a time when social media companies are debating how best to deal with political advertising, Reddit is testing something new. While the “front page of the internet” is still accepting political ads–unlike Twitter and other competitors–it is tinkering with how users interact with them, and how comments are moderated. But many users are unsatisfied…

Social media platforms received mixed reviews in terms of political and social activism, with most respondents to a new study from Pew Research Center saying they are an effective tool for raising awareness and creating sustained movements, but also calling them a distraction and believing that they lull people into thinking they are making a…

A record number of people are expected to vote by mail in this year’s presidential election, as many states have expanded access to the option due to health and safety concerns related to Covid-19. In light of this, a progressive grassroots organization called Vote From Home 2020 is sending mail-in ballot applications to a particular…

Ahead of the U.S. elections this November, Pinterest is making some changes to boost civic engagement on its platform and tightening its policies on political ads. The company will not run ads against election-related search terms to “help ensure there’s a lower risk of ads appearing next to content that’s not inspiring (and therefore less…

Key insight: Political ad spend in digital is expected to reach $3 billion in 2020, according to GroupM. In a bid for political ad dollars, WarnerMedia and Xandr are taking another step closer together. Political and advocacy advertisers can now set up private marketplace deals through Xandr Invest, the ad-tech unit’s demand-side platform, to buy…

Advertising campaigns and candidates during an election season can often be complicated (and divisive), but marketing election coverage itself may leave some more room for creativity. In new ads, CNN is employing characters from classic political cartoons to help promote its live political coverage. In spots promoting the cable network’s coverage of events like the…