Hasta La Creative!

California’s hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. The proposal appears to be moving quickly, coming in less than a year after the Consumer Privacy Rights Act (CPRA) went into effect in January. And, since it’s a legal matter about privacy, you can bet there are a…

Lobbying typically gets a bad rap, conjuring images of backdoor deals corrupting politicians with money. But over in Finland, a creative agency challenged these norms with an unusual lobbying campaign using experiential marketing. Unlike many lobbing efforts that happen behind closed doors, the campaign for Finnish retail giant S Group garnered national media attention and…

Did controversial social platform Parler decide that Ye would ramp up the controversy past its comfort level, or did a loss of endorsements make the application’s price tag too high for the artist formerly known as Kanye West? We may never know. What we do know is that Ye’s agreement to acquire Parler, revealed in…

After the overturn of Roe v. Wade in June, women’s rights have been at the forefront of many conversations, especially going into this year’s midterm elections. Taking a stand and a bold new approach in the fight for gender equality, the ERA Coalition aims to ensure that at least one woman will have constitutional rights…

Halloween isn’t the only thing that has people frightened these days, especially as midterm elections draw nearer. For many people who ovulate, their loved ones and the medical professionals who assist them with abortions and emergency reproductive care, this year’s midterms hold an exceedingly heavier weight after a brutal summer of anti-abortion laws that were…

Nov. 8 is just around the corner, and brands are weighing how they will participate. Despite increasing political polarization, civic engagement efforts continue to deliver a net positive benefit for brands. While election messaging can be crowded, companies that lean into their unique identity and read the moment can create real impact. Here are five…

Celebrities’ political and personal beliefs unavoidably impact the brands they’re affiliated with–regardless of if it’s a business they own or a brand partner paying them for sponsorship. Elon Musk’s fame comes from his businesses. But his larger-than-life, attention-grabbing online persona and antics put him more squarely in the celebrity arena than other titans of industry….

In the coming weeks, Google plans to launch tools that highlight local and regional journalism covering political campaigns and races. This comes as an initiative to provide more accurate and trustworthy information ahead of the November elections. These tools will be launched on Google’s search platform and YouTube. Political advertisers–who are not cash-strapped in times…

For more than a decade many political campaigns were fought, and won, on Facebook. But during the 2022 midterm election cycle political media buyers are lessening their investment on the platform. This is partly due to increased difficulty in targeting relevant voters with ads–both from new company policies and challenges Meta’s ad tech has faced…

Google announced changes to its political content policy ads for audio and video. The changes have different requirements for ads based on region. Some, including the U.S, U.K, India, Australia and Israel, have additional requirements. Top line The updated policy, for most ad formats, mandates a disclosure called “Paid for by.” These ad formats include:…