The They Forgot To Make It Super Edition
Tug and I (along with a pretty mouthy community at #acbowl12) dish about this year's ads. Some of it worked, some of it didn't, and nearly all of it fell well below the high water mark of year's past.
Give it a listen and let us know your thoughts!
The Thrity Rooms To Hide In Addition.
John and Tug talk with Master Jedi Luke Sullivan about his new book Thirty Rooms To Hide In, creativity and getting out of advertising. It's a great Sunday afternoon chat with almost no cursing and only minorly bothersome mouth sounds.
And stay tuned. 'Coming in August 2011: The American Copywriter Reboot.
The long awaited Luke Sullivan podcast part dos
The second part of our conversation with the great Luke Sullivan. Among other things we talk direct response TV like the kind you see embedded here. We talk about approaching this genre of advertising with some dignity. Like Fenske did.
I find most companies asking for user generated content want one of two things:
1)Other people to do their work for them on the cheap and/or
2)Don’t want to pay an advertising agency
Sometimes it works (Doritos and the Super Bowl) and rubs advertising creatives the wrong way and we all get in a tizzy and think of ways to criticize the work as “unprofessional” when really we’re thinking “we should have thought of that.”
Sorry, this new campaign from Century 21 doesn’t sell me on wanting to create a wacky video of me doing wacky things for “exposure”
I’m personally of the opinion that payoff doesn’t match the efforts, but then again, closing costs are a pain
Being that I hang out with people who do these things, I’m sure I’m going to get a lot of emails asking for my vote…but that teaser ad. Yikes
Technorati Tags: Century 21, user generated content, marketing, things that rub me wrong
According to Ad Age, National Public Radio has been able to grow its total ad revenue from $18 million in 2002 to $46 million in 2007, in part by the leading the podcasting charge.
In August 2005, Honda became its first sponsor to sign up for a podcast-specific deal, a trend that has since been followed by its sibling brand Acura, UBS Investment Bank and MasterCard.
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