Aquaphor Healing Ointment: Fish

Aquaphor Healing Ointment: Fish

Keep it alive.

Advertising Agency: Draftfcb, New York, USA
Creative Directors: Christoph Becker, Mark Warfield, Gary Resch
Art Director: Isaac Pagan
Copywriter: Brian Frost
Photographer: John Midgley
Other additional credits: Lucy Raimengia, Padma Challa, Christine Fallon
Published: April 2008

Essentiale: Jack

Essentiale: Jack

Advertising Agency: Saatchi & Saatchi, South Africa
Creative Director: Liam Wielopolski
Art Director: Moose
Copywriter: Seb
Additional credits: Steve Anderson

Essentiale: The Captain

Essentiale: The Captain

Advertising Agency: Saatchi & Saatchi, South Africa
Creative Director: Liam Wielopolski
Art Director: Moose
Copywriter: Seb
Additional credits: Steve Anderson

Essentiale: Jose

Essentiale: Jose

Advertising Agency: Saatchi & Saatchi, South Africa
Creative Director: Liam Wielopolski
Art Director: Moose
Copywriter: Seb
Additional credits: Steve Anderson

Freshen: Skid marks

Freshen: Skid marks

Freshen. For the fast, effective relief of constipation!

Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Director: Marthinus Duckitt
Art Director: Julie Webb
Copywriter: Pippa Capstick
Released: April 2008

Pepsamar: Food

Pepsamar: Food

Pepsamar for heartburn and indigestion.
Welcome to the real world.

Advertising Agency: Publicis Brazil
Creative Director: Guilherme Jahara
Art Director: Mauricio Mori
Copywriter: Gustavo Alves
Photographer: Thiago Antonovas
Published: April 2008

Vick Nasal Decongestant: Toilet

Vick Nasal Decongestant: Toilet

Sometimes it’s better not to use it.

Advertising Agency: Publicis Brasil, São Paulo, Brazil
Creative Director: Guilherme Jahara
Art Directors: Murilo Melo, Nelson Costa
Copywriters: Gabriel Sotero, Gustavo Alves
Photographer: Aluízio Accioly

Vick Nasal Decongestant: Garbage

Vick Nasal Decongestant: Garbage

Sometimes it’s better not to use it.

Advertising Agency: Publicis Brasil, São Paulo, Brazil
Creative Director: Guilherme Jahara
Art Directors: Murilo Melo, Nelson Costa
Copywriters: Gabriel Sotero, Gustavo Alves
Photographer: Aluízio Accioly

Vick Nasal Decongestant: Fish

Vick Nasal Decongestant: Fish

Sometimes it’s better not to use it.

Advertising Agency: Publicis Brasil, São Paulo, Brazil
Creative Director: Guilherme Jahara
Art Directors: Murilo Melo, Nelson Costa
Copywriters: Gabriel Sotero, Gustavo Alves
Photographer: Aluízio Accioly

Bristol-Myers Squibb / Naldecon Day: Sheep

Bristol-Myers Squibb / Naldecon Day: Sheep

Naldecon Day. The best treatment for flu symptoms during the day.

Advertising Agency: Giovanni+DRAFTFCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Juliana Utsch
Copywriters: Guilherme “Sacolé” Aché, Ricardo John
Illustrator: UP Studio
Published: May 2008

Bristol-Myers Squibb / Naldecon Night: Sheep

Bristol-Myers Squibb / Naldecon Night: Sheep

Naldecon Day. The best treatment for flu symptoms during the day.

Advertising Agency: Giovanni+DRAFTFCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Juliana Utsch
Copywriters: Guilherme “Sacolé” Aché, Ricardo John
Illustrator: UP Studio
Published: May 2008

Pfizer / Champix: Office

Pfizer / Champix: Office

Life without cigarettes? You’ll barely notice a difference.

Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director / Copywriter: Bruno Cirello
Photographer: Getty Images
Image Retouch: Fernando Vido
Published: December 2007

Pfizer / Champix: Couple

Pfizer / Champix: Couple

Life without cigarettes? You’ll barely notice a difference.

Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director / Copywriter: Bruno Cirello
Photographer: Getty Images
Image Retouch: Fernando Vido
Published: December 2007

Pfizer / Champix: Father

Pfizer / Champix: Father

Life without cigarettes? You’ll barely notice a difference.

Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director / Copywriter: Bruno Cirello
Photographer: Getty Images
Image Retouch: Fernando Vido
Published: December 2007

TargiforC: Wall

TargiforC: Wall

For those times you just can’t run out of energy.

Advertising Agency: Publicis, Brazil
Creative Director: Guilherme Jahara
Art Directors: Marcelo Torma, Daniel Leitao
Copywriters: Rodrigo Strozenberg, Gustavo Alves
Photographer: Marcus Hausser

TargiforC: Windows

TargiforC: Windows

For those times you just can’t run out of energy.

Advertising Agency: Publicis, Brazil
Creative Director: Guilherme Jahara
Art Directors: Marcelo Torma, Daniel Leitao
Copywriters: Rodrigo Strozenberg, Gustavo Alves
Photographer: Marcus Hausser

TargiforC: Ship

TargiforC: Ship

For those times you just can’t run out of energy.

Advertising Agency: Publicis, Brazil
Creative Director: Guilherme Jahara
Art Directors: Marcelo Torma, Daniel Leitao
Copywriters: Rodrigo Strozenberg, Gustavo Alves
Photographer: Marcus Hausser

Alka Seltzer: Kitten

Alka Seltzer: Kitten

Hangover is dangerous.

Advertising Agency: PROVID, Kiev, Ukraine
Creative Directors: Benoit Schmider, Kirill Chichkan
Art Director: Sergey Kozhevnikov
Copywriter: Alexander Valukh
Photographer: Andrey Chursin
Published: April 2008

Voltaren: Old chaps, 3

Voltaren: Old chaps, 3

The joy of movement.

Advertising Agency: Saatchi & Saatchi, South Africa
Creative Directors: Mick Blore, Liam Wielopowski
Art Director: Moose
Copywriter: Seb
Photographer: Mr Meyersfeld

Voltaren: Old chaps, 2

Voltaren: Old chaps, 2

The joy of movement.

Advertising Agency: Saatchi & Saatchi, South Africa
Creative Directors: Mick Blore, Liam Wielopowski
Art Director: Moose
Copywriter: Seb
Photographer: Mr Meyersfeld