Hasta La Creative!

Matthew Anderson, longtime producer at various agencies, will now serve as director of content creation at New York’s FCB Garfinkel.

Anderson, who has spent nearly two decades in the ad industry, served as director of brand production at JWT for almost five years before accepting the new job; you’ll find his name in the credits of many of the shop’s most memorable recent campaigns. He began his agency career with a ten-year stint in production at Y&R and more recently performed related roles at CP+B, Hill Holiday and NumberSix.

Anderson has created work in every major format for clients ranging from Rolex, Burger King, Puma and Nestle to Vespa, Kleenex and Wilkinson Sword Quattro Titanium Body.

He will report directly to agency CEO/namesake Lee Garfinkel.

In the release, Garfinkel writes that Anderson “has a track record of fostering a culture that puts ideas and problem-solving – no matter the challenge – first and foremost”, calling him “just the kind of passionate production partner we need.”

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Today we can confirm tips about two staffing changes at Deutsch LA: one arrival and one departure.

First, the agency signed Josh Hirsch as its new EVP/executive creative technology director.

Hirsch was CTO at Publicis Kaplan Thaler before the move, and he arrives to replace the outgoing CTO Trevor O’Brien, who left to devote himself full-time to The Experiment, a startup he co-founded.

In the new gig, Hirsch will oversee the Deutsch in-house development team responsible for redesigning the websites of clients like Taco Bell. Mediapost helpfully tells us that “His well-known creative achievement to date is his contribution to the HBO Voyeur Project while working at Big Spaceship.”

Also: friend of the site and all-around good guy Jeff Sweat, who previously served as SVP of PR and social media at Deutsch, has left to accept a job at 72andSunny. No word on Sweat’s official title in his new position at this time, though we look forward to accepting all his future pitches.

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McCann Worldgroup announced the appointment of Mark Lund as CEO of McCann Worldgroup UK today. Lund will begin his role in October and will be responsible for “integrating McCann Worldgroup’s operations and more than 1,500 employees throughout the UK across Advertising, Relationship Management, Promotion/Event/Shopper Marketing, Design, Public Relations, Healthcare, and Digital Marketing.”

Lund was most recently a co-founder and managing partner of the London agency NOW for three years. Prior to co-founding NOW, Lund served a stint as CEO of the Central Office of Information (COI), the UK government’s marketing agency which also happens to be the country’s largest client. Before that he co-founded Delaney Lund Knox Warren (DLKW), which went on to become a top 10 agency in the UK. (more…)

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In a somewhat unprecedented move, GS&P turned the hiring of its two newest creative directors into…a customized beer cozy giveaway.

It’s symbolic, see: Danny Gonzalez and David Suarez, or “the guys who did all the Ragu and Little Caesar’s stuff at BFG”, will work on the Corona Light and Modelo accounts, hence the brew theme.

The duo most recently made news in 2012 when they jumped the Chiat ship to join BFG9000. Gonzales previously wrote copy for JWT while Suarez served as art director.

This move serves as a reunion of sorts as it once again unites Gonzales and Suarez with Eric Kallman, the copywriter behind “The Man Your Man Could Smell Like” who Graf hired from W+K in 2011. Kallman, who has been CD at GS&P since February, writes:

“Working with them again will be like putting on a really comfortable pair of jeans, but jeans that also surprise you, impress you and make you laugh. So, basically, way better than jeans.”

We would tell you to email dannyanddavidarecoming@gspsf.com for your free cozy, but those things are hotter than the weather in Manhattan this week.

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This morning brings news that Peter Grossman will be the new president of Arnold New York effective next week. He replaces Corey Mitchell, who left in May.

A bit on Grossman’s agency background: after handling AT&T and Nabisco for FCB, he spent more than a decade at JWT, eventually serving as EVP/director of client services before leaving to lead startup QWiPS, or “a global platform that enables the integration of real voice into digital communication platforms”. His most recent position was managing director at digital strategy consultancy Takeout.

In the new role, he will also focus on client leadership and new business development while managing the agency’s 100-plus New York operation.

Grossman will report to Arnold Global president Pam Hamlin, who cites his experience “leading global brands and helping Fortune 500 companies evolve their business model for the digital economy” in the press release; he will also sit on Arnold Worldwide’s Global Executive Committee.

In the release, he writes, “The agency has one of the best client rosters in the industry and a philosophy and culture built on creativity.”

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Full-service marketing communications agency Erwin Penland has announced the addition of two new creatives. Craig Melchiano arrives in the role of executive vice president/executive creative director and Bee Reynolds will take on the role of associate creative director. Both are newly-created positions at the agency. Melchiano and Reynolds, who happen to be married, both arrive at Erwin Penland from Goodby Silverstein & Partners and will relocate to the agency’s Greenville, South Carolina headquarters, reporting to Chief Creative Officer Con Williamson in New York.

As executive vice president/executive creative director, Melchiano will oversee the Greenville creative team on all accounts, including Denny’s, Microsoft and Verizon. He arrives at the agency with a 15-year advertising background at agencies including Wieden+Kennedy, and TBWA Chiat Day prior to his stint at Goodby Silverstein & Partners.

(more…)

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Pereira & O’Dell New York announced the addition of Tennille Teague as the new head of production for the agency’s New York office. Teague will oversee production for East Coast clients including Memorial Sloan Kettering, Fox Sports 1, Realtor and New Era and report to VP of Production Jeff Ferro in San Francisco.

Teague arrives at Pereira & O’Dell with over 14 years of global production experience, working with brands such as Bud Light, LG, MTV, NHL, Range Rover and Campbell’s, working with budgets ranching from $5,000 to $4 million. Prior to Pereira & O’Dell, Teague was senior content producer at Translation LLC. Before that she spent over ten years in that position at Young & Rubicam. She also “has been a contributing partner and judge with the Tribeca Film Festival, AICP, AICE and Clios award shows.”

“Tennille has tremendous production expertise and a passion for storytelling,” said Cory Berger, managing director of Pereira & O’Dell New York. “She’s a wonderful addition to the team we have in place in New York, and will be instrumental as we grow our production capabilities.”

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Mullen has named Margaret Keene executive creative director of the agency’s Los Angeles office, AdAge reports.

Keene comes to Mullen from Saatchi & Saatchi Los Angeles, filling a role left vacant since the departure of Peter Rosch late last year. She will report to Mullen’s North America Chief Creative Officer Mark Wenneker.

Keene joined Saatchi & Saatchi in 2011, where her work included multiple campaigns for Toyota. Prior to Saatchi, Keene spent over a decade at TBWAChiatDay, arriving as an art director in 1996, and eventually working her way up to group creative director. While at TBWAChiatDay she worked on brands including Apple, Nissan, Levi’s, Kinko’s, Taco Bell, ABC and Shutterfly. Mullen opened its Los Angeles office in June 2013, following winning the Acura business in March of that year. (more…)

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Brian Dunbar

David&Goliath’s founder and chief executive officer, David Angelo, has named Director for Client Services Brian Dunbar to the newly created role of president, and Executive Creative Director Colin Jeffery as the new chief creative officer. Angelo, meanwhile, will assume the newly created position of chairman while continuing to work with clients, AdAge reports.

“I’m still going to be hands-on and working with clients, but it’s a signal to the agency and everyone else that I have to share the responsibility of running an agency and its growth,” Angelo told AdAge, adding, “you can only do so much when you have growth like this. This move is less about taking a step back and more about dividing up responsibilities.” (more…)

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FCB announced two big moves atop its North American ranks today: Chicago EVP/ECD Jon Flannery is moving up to Toronto and Dan Fietsam has been hired to take his place.

Flannery’s promotion comes in the wake of the success of a certain campaign you may have seen that involved the shipping of pants; the win earned him an ECD promotion just over a year ago. While the man called himself “a late bloomer” in a Chicago Business Journal interview about that campaign, he served as CD/VP during a nine-year run at Leo Burnett and spent seven years at Element79.

Flannery replaces CCO Robin Heisey, who left FCB Toronto for parts unknown several weeks ago after 14 years at the agency. He will officially take over on August 11th, working “in tandem” with FCB Canada President Paul Mead.

(more…)

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