Hasta La Creative!

Production company ModOp Films has signed veteran independent short film director Wendy McColm to its directorial roster.

McColm is known for her YouTube channel featuring her own short works, and her acting roles on Hey Girl, Community, and How I Met Your Mother, as well as performing with Upright Citizens Brigade. She recently directed a branded short for H&M ?Rendezvous and Other Stories? starring French blogger Jeanne Damas, which screened at this year?’s Tribeca Film Festival.

“I’?ve basically spent the last eight years making things I like, exploring topics and genres, and giving myself creative challenges,”? explains McColm. “?After the H&M project I knew I wanted to do more brand work. I love the fact ModOp Films is all about being open to creative exploration and how best to apply the work to the intended audience. We connected immediately.?”

“We are excited to work with Wendy on advertising projects, from commercials to web,?” said EP Rossi Cannon. ?”Wendy McColm is an amazing talent and knows how to cultivate a following for her work in a way that is unpretentious, authentic and incredibly infectious.?”

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Today we confirmed that two longtime Atlanta-area associates will work together at a third consecutive agency: Associate Creative Directors Rob Bloom and Ryan Taylor have left Moxie Interactive to join 22squared.

We last heard from copywriter Bloom and art director Taylor when they left their positions at JWT’s Atlanta office for the ACD roles at Moxie just over a year ago.

While at the latter shop, the two both worked on the Georgia Pacific account under current EVP of creative Anthony Reeves; they will now serve as senior creatives within 22’s newly formed content department.

Moving forward, both Bloom and Taylor will report to 22squared EVP/CCD John Stapleton.

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In a move designed to “further leverage its creative firepower and accelerated growth trajectory,” Javelin Marketing Group CEO Pam Larrick announced that Marc Garbarini is joining the agency as executive creative director. Garbarini joins Javelin from ROAR, where he also held the executive creative director title.

“Marc leads every engagement with a purposeful heart and brilliant mind, creating a more meaningful, deeper connection between the brand and the customer,” said Larrick.  “As we continue to grow and evolve with our clients, in what is inarguably the most exciting time in the world of marketing as the customer truly takes charge, we are thrilled to have Marc with us.”

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Today we learned, via press release, that agency veteran Natalie Lam has landed at Razorfish New York as Executive Creative Director.

Lam most recently served as ECD at McCann Erickson, which hired her away from OgilvyOne Shanghai; earlier in her career, she earned attention from McCann for working on the Nike+ account at R/GA. She also recently held the jury chair spot at the Art Directors Club.

Patrick Frend, president of Razorfish’s eastern division, writes:
“We are fortunate enough to work with clients who understand the value of creativity and the pivotal role digital plays in business transformation. Natalie brings a global perspective and a passion for her craft that can take these experiences and our clients to the next level.”
Lam led IKEA at Erickson; at her new gig she will handle clients like Mercedes and UNIQLO.

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While Innocean officially declines to comment on staffing changes, we’ve received a steady stream of tips this week regarding Executive Producer Jamil Bardowell.

Seems that Bardowell, who joined Innocean as VP, Director of Integrated Production in 2012, is no longer with the agency.

Bardowell has an extensive agency background: before joining Innocean, he worked at WPP’s The Garage Team Mazda; previous roles include production duties at Deutsch, Saatchi & Saatchi and The Rumor Mill.

His name appears on campaigns as recent as this week’s Hyundai FIFA spot; we’ll let you know if we learn more.

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Today McCann announced the addition of James Dawson-Hollis and Bill Wright as executive creative directors, strengthening the leadership team under global creative chairman Rob Reilly.

Dawson-Hollis and Wright join McCann from Ogilvy West in Los Angeles, where the pair served as co-chief creative officers, working on accounts such as Qualcomm, HTC, Nesquik, and Arco gasoline.

Prior to Ogilvy, Wright helped turn Crispin and Porter from a small Miami agency into “one of the world’s most talked-about advertising agencies.” While there, he worked on accounts including Burger King, Miller, IKEA, Coke Zero, Virgin Atlantic Airways, Slim Jim, Molson Canadian, Reddi Whip, and MINI Cooper.

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The move is now official: agency vet Matt Eastwood has left his position as CCO at DDB New York to become worldwide chief creative officer at JWT (or, as they’d prefer, the J. Walter Thompson Company).

The Australian-turned-New Yorker worked with DDB in his home country and served as CCO at Y&R before he replaced a departing Eric Silver in the agency’s Manhattan office almost exactly four years ago.

Eastwood brings an extensive portfolio to the new role; he scored the #5 spot on the Ad Age “most awarded” list for 2013, and his name has appeared atop the credits for recent campaigns featuring everything from bearded, lottery-playing hipsters to seniors who never remember to wear their condoms.

Beginning next month, Eastwood will report directly to JWT global president Gustavo Martinez. He will be the first to fill the global CCO role since the 2009 departure of Craig Davis, who left to rejoin the continent of Australia.

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Full service digital advertising agency Sq1 has announced the hiring of Tucker Hassler as executive creative director for its Portland, Oregon office, where he will report to Sq1 partner, John Holmes.

Hassler arrives at Sq1 with over 20 years of experience at digital and traditional agencies, working with clients including Samsung Global, American Airlines, Bank of America, DISH Network and Norwegian Cruise Line. He will be responsible for the overall supervision and leadership of the creative product for the Portland office, as well as managing a growing list of high profile clients such as the Portland Trail Blazers, Hi-Tec Sports International, and InFocus.

“Getting a creative talent like Tucker on the team is a big win for us,” said Ernie Capobianco, Sq1 founder and CEO. “He’s already helped us grow some of our existing accounts, and we look forward to having his level of experience on our side as we go after bigger, national and international pieces of business. Tucker is an amazing leader in the prime of his career with amazing talent; his high energy and positive impact will be felt immediately.” continued…

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In news we missed last week, Ogilvy & Mather signed creative veteran Keith Anderson as ECD/Head of Art in its New York office.

Anderson brings a particularly extensive resume to his new role: he previously led creative for BlackBerry at AMV BBDO. Prior to his stint at that shop, Anderson spent nearly two full decades at Goodby, Silverstein & Partners, rising to the level of associate partner/director of design and–according to the press release–playing a crucial role in the agency’s transition into the digital age.

Following his New York move, Anderson will handle IBM, BlackRock and new business while reporting to Ogilvy North America CCO Steve Simpson.

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R/GA has officially announced the arrival of Matt Tepper as vice president, managing director CRM. In the newly created role, Tepper, who brings to the table over 13 years of experience, will “partner with the agency’s teams to help clients strengthen customer relationships and amplify marketing initiatives through CRM and CRM-enhanced paid media.” He will report to Seth Solomons, vice president, chief global client services officer, managing director New York.

Tepper arrives at R/GA from General Assembly, where he served as vice president, head of global marketing. In the role, he led the company’s global and digital marketing efforts, including paid advertising, public relations, partnerships, and marketing technology. Prior to General Assemly, Tepper served as vice president of audience insights and the head of social labs at Big Fuel/Mediavest, where he was responsible for leading multiple product development initiatives, such as a global analytics architecture spanning 47 countries and a social segmentation tool built on an innovative targeting approach. He has also implemented social media programs for clients including Walmart and Samsung, and his programs resulted in sales increases and doubled social engagement. continued…

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