Hasta La Creative!

BDA Creative’s original founder Bruce Dunlop issued a statement following the agency’s closure, citing “disagreements with the board regarding the future direction of the company” and “changes planned by the new management team” for his departure in April 2012. Dunlop went on to form a new agency, Dunlop Goodrich, with partner Daryl Goodrich following his departure.

In the statement, Dunlop largely blamed the new management team for the agency’s failure, stating “The company was run down by people who didn’t understand for one minute how we had got to where we were, and what potential was left in a big forward thinking creative company. We had done all the legwork, and just had to continue to produce good work, which was always our ambition above everything.” He speculated that “If the energy that went into destroying the company had been focused on making it better, the story would have been very different today.” Dunlop also thanked “all those who made BDA a great company” for their contributions. You can read the full statement, courtesy of The Drum, after the jump. (more…)

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