Hasta La Creative!

Maybe this isn’t the ideal spot for those with vertigo and the like, but it nonetheless offers an array of snapshots of what essentially makes New York City New York City through the lenses of Lumias. The various rotating images come quickly in what Nokia is dubbing the “Multi Lumia Arc of Wonder,” which controls 50 Lumia 1020 smartphones simultaneously, creating a “bullet effect” photoshoot. Your move, photogs. The “Arc of Wonder” is the handiwork of the Lumia creative lab team at Microsoft along with filmmaker Paul Trillo, who explains, “We used a Microsoft Surface tablet to control the shoot and a special app which was designed for the Windows 8 mobile platform. We captured a total of 30,000 images across Manhattan, including Union Square, Allen St. and Central Park West.” You can check out a behind-the-scenes clip from this nifty effort after the jump.

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New Career Opportunities Daily: The best jobs in media.

There are some rare death jokes on display in “17 Minutes,” the new longform Do.com ad, almost an FX brand of humor, not something you’d normally associate with a to-do-list website. An old man in a nursing home rushes to set up a farewell party after an oblivious doctor tells him he has 17 minutes to live. The man uses the collaborative features on the website to contact his friends and get the necessary party paraphernalia  It’s edgy, mildly offensive, and pretty funny. There’s also a pregnancy joke that is way too good for a commercial. There were probably safer ways to get the Do.com message across to viewers, but we always appreciate creatives who take risks. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

Pour promouvoir le Mash Tour à travers les USA organisé par « Brooklyn Brewery », les réalisateurs Landon Van Soest et Paul Trillo ont imaginé une superbe vidéo en stop-motion réunissant plus de 3000 photos prises à travers la ville de New York. Une belle réussite, à découvrir dans la suite de l’article.