Today, Elaine Cox is a successful executive creative director heading into her six month of maternity leave with her first baby. But for much of her career, motherhood seemed like a path that was tacitly discouraged in an industry dominated by men. “It was never not a concern in my entire career,” Cox told Adweek…
LG launched its #MomConfessions campaign earlier this year with a series of cynically amusing TV spots, and since then, real moms have started to get in on the confessional action.
While the appliance brand and agency Hill Holliday seeded the campaign with their own Tumblr posts (“I go running to relieve stress. Just kidding, I drink margaritas.”), there are plenty made from the keyboards of your next door neighbor or PTA president and submitted to MomConfessions.com.
Some of them are funny, some are actually from dads, and some are quite brilliant (“My child thinks the ice cream truck is a music truck. We dance as it goes by.”). Of course, some left me making a face like I just had a bite of day old yogurt, know what I mean?
Here are a few of the better ones, slowly transitioning to the rather sad:
Don’t worry, the future of the species is safe in Apple’s hands—just look at all the ways the iPhone can help you better take care of your kids.
With the right apps and add-ons, it’s a baby monitor, an educational aid, a thermometer and a flashlight to check for monsters under the bed. That, and much more, says a new ad from the brand.
It’s a success insofar as it does what tech ads do at their best—illustrate how products make peoples’ lives better, or at least more convenient. It also covers a lot of ground as far as variety of uses.
But it’s not particularly groundbreaking. Instead it feels like a less-streamlined version of Google Nexus 7’s camping spot from 2012. That story focused on a closer look at a single father-and-son pair. This one, more impressionistic, goes for the we-are-one-world vibe that is becoming familiar in Apple’s advertising.
Here, that includes undertones that the brand’s technology is a great unifying force at the heart of what really matters most: the children. Subtle as it may be, it does have a certain degree of power as an evolutionary sales pitch.
Strip that away, and it’s not telling us much we haven’t known for a while. Even as Apple has steadied its advertising over the past year, it’s still celebrating, if very respectably, how Apple changed the world years ago.
Mayor Bill de Blasio reacted to front-page coverage of remarks Chirlane McCray made in a magazine about motherhood.
The investment company T. Rowe Price has published a rhyming picture book to help worried parents plan for the cost of sending their children to college.
The Deseret News, a newspaper owned by the Mormon Church in Salt Lake City, has teamed up with The Atlantic magazine for a four-part series on fatherhood and family life.
     |
Since everyone I know is getting married and having children (and making sure Facebook stays informed about every step of those processes), this ad for a fake drug called Not Having Kids is rather timely.
Put together by Internet funny guy Jason A. Messina, the ad riffs on medication advertising's tone and imagery (lots of hikers in those ads) alongside the pervasive social pressure to settle down and procreate by the time one hits 30.
The temptation to be a smug, overbearing asshole about major life decisions cuts both ways, though, which Messina doesn't ignore. The side effects of Not Having Kids are pretty heavy on regret, and when it comes time to list them all in true pharma fashion, the video definitely takes a turn from reinforced selfishness to a downright dark level of self-reflection.
| |
After episodes of mass shootings, Hollywood has offered to alert parents to the presence of violence in films. But the guns, on blazing display in this summer’s movie fare, are staying.
| |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
