Hasta La Creative!

“The naked truth about our waitresses is that they only flirt with you to get a better tip.”

We have a long history of collaborating with the folks at Irish Born Hospitality to create some cool work. O’Donovan’s called to tell us they had purchased the billboard space above their restaurant and that they wanted to mix things up. So that’s exactly what we did.

Advertising Agency: Hunt Adkins, Minneapolis, USA
Creative Director: Doug Adkins
Art Director: Steve Mitchell
Copywriter: Doug Adkins
Production: Rich Ronzales

Just like all those “big game” Super Bowl wannabe ads, media outlets this week are currently filled with wannabe Olympic ads. One such ad comes to us from Serve Marketing for the Milwaukee Health Department’s effort to reduce the infant mortality rate.

The ad features a baby named GianCarlo who assume the iron cross position. Past efforts have made residents aware of elements positively and negatively affecting infant mortality such as immunization, smoking cessation and breast feeding. This current effort aims to tout the benefits of a full term pregnancy not that a woman usually has control over that sort of thing but what do we know? We’re just an ad critic.

Brief: Find an easy and budget friendly way to make the brand visible to urban fashion conscious people. Hit the people where fashion is made: on the streets of the city. Putting a big nose to windows all over the city made these windows an inspiration and demonstration for the variety of designs of the OWL brand.

Results: OWL is more than the name of a smart bird – the brand found a smart way of communicating to it’s target group. After the ambient action OWL got tons of requests via e-mail. Also the brands website, Facebook and Twitter traffic increased by more than 420%.

Advertising Agency: Leo Burnett, Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
Creative Director: Gen Sadakane, Axel Tischer
Photographer: Lina Gruen, David Cuenca
Project Manager: Candy Thedens

Grey Group Singapore developed a print poster campaign to highlight the ease and convenience of getting food with KFC Delivery. Each print/poster contains four handcrafted miniature exhibits that portray how life got easier over time. The methods of hunting, cooking and bring food to the table, have all been simplified. All thanks to KFC Delivery.

Advertising Agency: Grey Group, Singapore
Chief Creative Officer: Ali Shabaz
Associate Creative Directors: Joseph Cheong, Ang Sheng Jin
Copywriter: Joseph Cheong
Art Directors: Ang Sheng Jin, Alex Tan, Marcus Lim
Photographer: Teo Chai Guan (Teo Studios)
Model Makers: Harold Cheng, Kris Tan, Vonny Lim
Illustrator: Evan Lim, Kris Tan (Magic3)
Account Manager: Christopher Yong

Brief: The USB market in India is largely dominated by global players like Transcend and SanDisk. What distinguished our product from these leading players was our superior storage capacity. Hence, we were asked to think of a low-budget idea to capitalise on this differentiating factor and try to make a mark in this highly competitive market.

Idea: Taking our superior storage capacity in mind, we made massive USB connectors and ?xed them on the rooftops of multiplexes and buildings, making the entire structures appear like giant USB ?ash drives. The copy read, “64 GB“.

Result: The idea was widely appreciated in trade circles dealing with USBs. Even though we were a new player in the USB market, we saw an exponential increase in the demand of our stock as compared to our competitors.

Advertising Agency: Publicis, Mumbai, India
Chief Creative Officer: Ashish Khazanchi
Executive Creative Director: Tushar Kadam
Creative Director: Vivek Rao, Shahrukh Irani
Art Director: Girish Wadisherla, Sowmya Balakrishnan
Copywriter: Manan Pandya
Photographer: Mitesh Nitin Popat
Account Manager: Farrosh Khosravi

The Challenge
Traf?c accidents claim over 700 lives in Lebanon every year, and over 10.000 related injuries — one of the worst records in the Middle East. Bridgestone wanted to raise awareness for road safety and its tires. But how do you get the attention of people who don’t even pay attention to the road regulations?

The Solution
Using Bridgestone’s tires, we created the region’s ?rst tire safety barrier for the roads. The location? One of the most accident-prone areas. Conforming to the tire wall designs made by the Motor Racing Authorities. we placed hundreds of used tires to help withstand vehicle impact and prevent injuries to passengers. Vlfith the help of Greater Lebanon Municipal. we turned one of the most dangerous corners into a safe zone.

The Result
In just a few weeks. the road and traffic authorities have approached Bridgestone to expand the safety program nation-wide. Accidents in the municipality are down 64% in comparison to last year’s figures for the same period. Awareness is improving by the day. But more importantly, people are slowing down on the highway – even if it’s just to see and read the message. Proof that Bridgestone tires do make roads safer.

Advertising Agency: Impact/Bbdo, Dubai, United Arab Emirates
Executive Creative Director: Fouad Abdel Malak
Creative Director: Amit Kapoor, Dinesh Tharippa (Acd)
Copywriter: Amit Kapoor
Art Director: Dinesh Tharippa
Photographer: Procolor (Stock Images)
Account Supervisor: Omar Sadek
Advertiser’s Supervisor: Mazen Zantout

“Disaster begins.”

Advertising Agency: Cheil Worldwide, Seoul, Korea
Chief Creative Officer: Joungrack Lee
Creative Director: Joungrack Lee
Copywriter: Songha Lee
Art Director: Seongwook Han
Photographer: Anuchai Secharunputong, Kihong Kim
Art Buyer: Ansub Park

Advertising Agency: Qi-Integrated, SIngapore
Creative Director: Maxx Koh, Perry Goh
Art Director / Copywriter: Perry Goh
Production Company: Ace Framing Gallery
Photographer: Wei Ming

Advertising Agency: 99 Enterprises, Auckland, New Zealand
Executive Creative Director: Craig Whitehead
Copywriter: Edward Bell
Art Director: Charlie Godinet
Head of Copy: Mark Easterbrook
Senior Art Director: Dom Antelme
Account Director: chrissy powlesland
Account: Abby Venter
Production Manager: Gary Reader
Producer: Therese Bielawa

100 kilograms of live moss were shaped into graphic elements that symbolize Beck’s brand ingredients – young, free, open-minded, innovative and trend-setting, and then installed consecutively on a 5x9m OOH, thus gradually forming a shape of a bottle and delivering the message.

Advertising Agency: Lowe Swing Communications, Sofia, Bulgaria
Creative Director: Emanuela Chahinian
Art Director: Stefan Chinov
Copywriter: Emanuela Chahinian
Illustrator: Stefan Chinov
Media: GreenGraffiti / Metropolis Outdoor Media Group