Hasta La Creative!

Brief: Find an easy and budget friendly way to make the brand visible to urban fashion conscious people. Hit the people where fashion is made: on the streets of the city. Putting a big nose to windows all over the city made these windows an inspiration and demonstration for the variety of designs of the OWL brand.

Results: OWL is more than the name of a smart bird – the brand found a smart way of communicating to it’s target group. After the ambient action OWL got tons of requests via e-mail. Also the brands website, Facebook and Twitter traffic increased by more than 420%.

Advertising Agency: Leo Burnett, Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
Creative Director: Gen Sadakane, Axel Tischer
Photographer: Lina Gruen, David Cuenca
Project Manager: Candy Thedens