Sharad Haksar: Demonstration

Sharad Haksar: Demonstration

Advertising Agency: 1pointsize, India
Executive Creative Director / Art Director: Sharad Haksar
Creative Director: Anantha Narayan
Copywriter: E. Prakash

Sharad Haksar photographer: Protesters

Sharad Haksar photographer: Protesters

Advertising Agency: 1pointsize, India
Executive Creative Director / Art Director: Sharad Haksar
Creative Director: Anantha Narayan
Copywriter: E. Prakash

Norwegian Snowboard Association: Taxi

Norwegian Snowboard Association: Taxi

Snowboard everywhere.

Advertising Agency: Uncle, Norway

Tomato Romp! / East Side Business Improvement District: Attack

Tomato Romp! / East Side Business Improvement District: Attack

Advertising Agency: Freight Train, Milwaukee, USA
Creative Director / Copywriter: Kevin Brown
Art Director / Illustrator: Dan la Vigne
Photographer: iStockphoto, stock.xchng, Dan la Vigne
Published: August 2007

Tomato Romp! / East Side Business Improvement District: Fight

Tomato Romp! / East Side Business Improvement District: Fight

Advertising Agency: Freight Train, Milwaukee, USA
Creative Director / Copywriter: Kevin Brown
Art Director / Illustrator: Dan la Vigne
Photographer: iStockphoto, stock.xchng, Dan la Vigne
Published: August 2007

Tomato Romp! / East Side Business Improvement District: Pope

Tomato Romp! / East Side Business Improvement District: Pope

Advertising Agency: Freight Train, Milwaukee, USA
Creative Director / Copywriter: Kevin Brown
Art Director / Illustrator: Dan la Vigne
Photographer: iStockphoto, stock.xchng, Dan la Vigne
Published: August 2007

amb3e: Sunset

amb3e: Sunset

Recycle your old electric equipments.

AMB3E is an association of companies promoting the recycling of electronic goods.

Advertising Agency: Y&R Portugal
Creative Directors: Pedro Ferreira, Judite Mota
Art Director: Joana Faria
Copywriter: José Quintela
Photographer: Ricardo Cruz
Published: March 2008

amb3e: Zorro

amb3e: Zorro

Recycle your old electric equipments.

AMB3E is an association of companies promoting the recycling of electronic goods.

Advertising Agency: Y&R Portugal
Creative Directors: Pedro Ferreira, Judite Mota
Art Director: Joana Faria
Copywriter: José Quintela
Photographer: Ricardo Cruz
Published: March 2008

Cantieri Navali Arturo Stabile – STAMA 50: Enjoy new spaces

Cantieri Navali Arturo Stabile - STAMA 50: Enjoy new spaces

This time we made it big.

Advertising Agency: Adduma Communication, Alcamo, Italy
Creative Director / Art Director / Copywriter: Alessandro Giglio
Photographer: Davide Milazzo
Published: March 2008

Windows Live Spaces: Rio de Janeiro

Windows Live Spaces: Rio de Janeiro

Again, a world where everybody knows each other.

Advertising Agency: Ogilvy Group
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Christian Camean, Javier Mentasti
Redactor: Hernán Rebaldería
Arte Director: Santiago Dulce
Design studio: Poderosa.tv
3D artist: Tino Lopez Saubidet
Retoucher: Javier Petrarca

Windows Live Spaces: Buenos Aires

Windows Live Spaces: Buenos Aires

Again, a world where everybody knows each other.

Advertising Agency: Ogilvy Group
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Christian Camean, Javier Mentasti
Redactor: Hernán Rebaldería
Arte Director: Santiago Dulce
Design studio: Poderosa.tv
3D artist: Tino Lopez Saubidet
Retoucher: Javier Petrarca

Windows Live Spaces: Paris

Windows Live Spaces: Paris

Again, a world where everybody knows each other.

Advertising Agency: Ogilvy Group
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Christian Camean, Javier Mentasti
Redactor: Hernán Rebaldería
Arte Director: Santiago Dulce
Design studio: Poderosa.tv
3D artist: Tino Lopez Saubidet
Retoucher: Javier Petrarca

British High Commission, United Kingdom Trade & Investment Division: Sperm

British High Commission, United Kingdom Trade & Investment Division: Sperm

The most incredible movie set lies inside your body.
As shot with stop motion animation.
The UK is the undisputed leader in stop-motion animation. This revolutionary technology has made visual special effects come alive in many huge box-office hits, and has medical and educational software applications too. UK companies are now looking for Indian partners. With the UK’s post-production and visual effects industry being perhaps the finest in the world, the rewards are sure to be out of this world.

Advertising Agency: Contract Advertising, New Delhi, India
Creative Directors: Uddalak Gupta, Vineet Mahajan
Art Directors: Vineet Mahajan, Ayan Pal
Copywriter: Uddalak Gupta
Account Management: Swapnadip Majumdar, Anshuman Ahluwalia, Neha Budhiraja
Illustrator: Ayan Pal
Published: March 2008

British High Commission, United Kingdom Trade & Investment Division: Sword

British High Commission, United Kingdom Trade & Investment Division: Sword

A lady so lifelike, she’s worth dying for.
With live motion capture, expect nothing less.
The UK is a leader in genre-busting gaming. Take Narika from Heavenly Sword, Ninja Theory’s game for PS3 in 2007. The combination of digital creativity with emotional, dramatic performance was possible by capturing full body movements and facial expressions from real actors. UK companies are now looking for Indian partners. With UK games featuring in the ‘Top 100 Games of All Time’, it’s an opportunity of a lifetime.

Advertising Agency: Contract Advertising, New Delhi, India
Creative Directors: Uddalak Gupta, Vineet Mahajan
Art Directors: Vineet Mahajan, Ayan Pal
Copywriter: Uddalak Gupta
Account Management: Swapnadip Majumdar, Anshuman Ahluwalia, Neha Budhiraja
Illustrator: Ayan Pal
Published: March 2008

British High Commission, United Kingdom Trade & Investment Division: Dog day

British High Commission, United Kingdom Trade & Investment Division: Dog day

Every dog has his day.
This one won an Oscar.
The UK is where the best talent in animation finds expression. Created by Nick Park, Wallace and his dog Gromit starred in a full-length film using stop motion clay animation that won the 2005 Academy Award for Best Animated Feature. UK companies are now looking for Indian partners. With major contributions to Hollywood’s biggest hits like Shrek, Cars and Toy Story, the UK is sure to make your day.

Advertising Agency: Contract Advertising, New Delhi, India
Creative Directors: Uddalak Gupta, Vineet Mahajan
Art Directors: Vineet Mahajan, Ayan Pal
Copywriter: Uddalak Gupta
Account Management: Swapnadip Majumdar, Anshuman Ahluwalia, Neha Budhiraja
Illustrator: Ayan Pal
Published: March 2008

British High Commission, United Kingdom Trade & Investment Division: Save the world

British High Commission, United Kingdom Trade & Investment Division: Save the world

To save the world, all you need is a mobile phone.
In the fastest growing network games market.
The UK is pioneering new, non-linear distribution channels for games: the network games market. Games like Aliens Vs Predator on mobile, iDTV, MMOG and games-on-demand are growing at over 7 times the pace of traditional games. UK companies are now looking for Indian partners. With network games comprising 15% of the total games software sales in the western world, you can’t afford to miss out.

Advertising Agency: Contract Advertising, New Delhi, India
Creative Directors: Uddalak Gupta, Vineet Mahajan
Art Directors: Vineet Mahajan, Ayan Pal
Copywriter: Uddalak Gupta
Account Management: Swapnadip Majumdar, Anshuman Ahluwalia, Neha Budhiraja
Illustrator: Ayan Pal
Published: March 2008

British High Commission, United Kingdom Trade & Investment Division: Idol

British High Commission, United Kingdom Trade & Investment Division: Idol

The mother of all idols.
UK Television’s Pop Idol.
In 2001, the UK’s television industry gave birth to Pop Idol, a musical talent contest based on viewer participation. It went on to become a global franchise with American, Australian, Canadian and even an Indian Idol, making it the most successful TV format ever witnessed. UK companies are looking for Indian partners. With the UK being the world leader in the creation of international TV formats, it’s surely where you want to be.

Advertising Agency: Contract Advertising, New Delhi, India
Creative Directors: Uddalak Gupta, Vineet Mahajan
Art Directors: Vineet Mahajan, Ayan Pal
Copywriter: Uddalak Gupta
Account Management: Swapnadip Majumdar, Anshuman Ahluwalia, Neha Budhiraja
Illustrator: Ayan Pal
Published: March 2008

British High Commission, United Kingdom Trade & Investment Division: Perfect woman

British High Commission, United Kingdom Trade & Investment Division: Perfect woman

God didn’t create the perfect woman.
The UK’s gaming industry did.
A UK company created Tomb Raider, a global success story in gaming. With amazing graphics, inventive game play and involving story lines, it virtually redefined the rules of the game. Home to 150 development studios that have created iconic products like Grand Theft Auto, the UK is the European base of international giants like Sony and Sega. UK companies are now looking for Indian partners. With the UK having a 12% share of global sales, it’s the perfect opportunity for you.

Advertising Agency: Contract Advertising, New Delhi, India
Creative Directors: Uddalak Gupta, Vineet Mahajan
Art Directors: Vineet Mahajan, Ayan Pal
Copywriter: Uddalak Gupta
Account Management: Swapnadip Majumdar, Anshuman Ahluwalia, Neha Budhiraja
Illustrator: Ayan Pal
Published: March 2008

I want my Bit Torrent TV

Here’s one to contemplate over the weekend: A Boston-area start-up called Myka has introduced a BitTorrent-enabled set-top box that allows users to view any of the millions of BitTorrent files on the Internet directly on their TV sets. Three different models are available from the company’s Web site, at prices ranging from $299 to $459, with hard drives ranging from 80GB to 500GB. The box, which looks like an Apple TV box but appears slightly larger, comes with an LAN port, HDMI port, component video outputs and a USB port.

Promo copy on the company’s Web site takes direct aim at Apple TV:

And because it’s BitTorrent, that means Myka can deliver any kind of content to your TV, developed in an open platform. No closed, proprietary system that works only on, say, Apple TV.
That means you don’t need iTunes or any other prepackaged, closed system.
This is the Internet as it was meant to be experienced – without borders and open to any kind of content for consumers and any kind of innovation for developers.

[snip]
BitTorrent is the leading peer-to-peer file-transfer protocol with more than 160 million installed clients. That means the more popular a large video file, the faster it can be transferred with BitTorrent. The result is quick, easy-to-use, high-quality, video downloads from major studios and content providers without tying up you computer for hours.

And Media Wonk’s personal favorite:

Not Built By Kids
Myka was designed and built by veterans in the Internet video industry who know the importance of providing an open system that is easy to publish to.

Before you say “contributory infringement,” the Web site TorrentFreak quotes Myka boss Dan Lovy claiming, “We’ve looked the legal side extensively. We are like a movie projector. It has kept the competition down though, to our advantage.”

TorrentFreak helpfully adds that “it may be possible, with [the Magic Box’s] h.264 support, to playback Blu-Ray torrents.”

Beyond the quote Lovy gave TorrentFreak, however, the company is keeping a low profile. The About Us section of Myka’s Web site reads in its entirety, “Myka is being produced by a privately held company in the Boston area. More to come…”

We can’t wait.

 

Paul Sweeting for Content Agenda

Kyoto Protocol: Bill

Kyoto Protocol: Bill

There is green that resists excessive emission of polluting gases.
For the United States of America’s signature of Kyoto Protocol.

Advertising Agency: +2/Loucos, São Paulo, Brazil
Creatives: Guilherme Martins, Alexandre Santos