British High Commission, United Kingdom Trade & Investment Division: Sword
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A lady so lifelike, she’s worth dying for.
With live motion capture, expect nothing less.
The UK is a leader in genre-busting gaming. Take Narika from Heavenly Sword, Ninja Theory’s game for PS3 in 2007. The combination of digital creativity with emotional, dramatic performance was possible by capturing full body movements and facial expressions from real actors. UK companies are now looking for Indian partners. With UK games featuring in the ‘Top 100 Games of All Time’, it’s an opportunity of a lifetime.
Advertising Agency: Contract Advertising, New Delhi, India
Creative Directors: Uddalak Gupta, Vineet Mahajan
Art Directors: Vineet Mahajan, Ayan Pal
Copywriter: Uddalak Gupta
Account Management: Swapnadip Majumdar, Anshuman Ahluwalia, Neha Budhiraja
Illustrator: Ayan Pal
Published: March 2008
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