Sid Lee Staff Engages in Group Doodle

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To get Canadian co-eds to enter their dearest back-of-the-class freehand sketches into Red Bull’s Doodle Art contest, Sid Lee whipped out its own No. 2s and created an ad composed entirely of unretouched print musings.

Mr. Trooper: Proof of the Social Importance of Cheerleaders

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To demonstrate gratitude to the US troops fighting overseas — and encourage other people to do it, too — musician Astara Mink came up with “Mr. Trooper,” a sugary-sweet ’40s-style anthem.

Tweets Go Black to Protest NZ’s ‘Guilt Upon Accusation’ Law

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Avatars on Twitter are going ominously black to protest a new law, Section 92A, that’s been passed in New Zealand.

Revisionist Historians Add The Watchmen to Man’s Timetable

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Every once in awhile you come across some viral propaganda that’s actually pretty neat, actually.

Facebook’s Scary Content Stance, Gatorade’s Mid-Brand Crisis, ‘This is Why You’re Fat’

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– Facebook revises TOS, Twittersphere goes apeshit.

Smiley Central Studios for Kids

smiley_central_studio_toys_by_techno_source_-_group_shotFor kids slowly being exposed to the Internet, here is a great site they can check out. Toy innovator Techno Source, and Mindspark Interactive Network, Inc., a wholly owned company of Internet powerhouse IAC, have partnered to create a new creativity Web site and line of affordable Internet-connected toys under the new Smiley Central Studio™ brand that will allow kids to express themselves with smileys.

The toys will unlock special content at SmileyCentralStudio.com, a free online art studio that allows kids to create, personalize and share their expressions in unprecedented ways.

The new web site and Smiley Central Studio toys will make their debut at the American International Toy Fair February 15-18 (booth #3149). Kids will be able to make and share their own unique smileys and experience the complete online art studio at SmileyCentralStudio.com beginning in June 2009.

In fall of 2009, kids will be able to collect their favorite Smiley Central Studio characters in the form of plush, collectibles and activity kits. Each of these will include a code to unlock premium content online and enhance the creative experience. Smiley Central Studio toys are appropriate for children ages 6 and up and will retail for under $10.

(Source) Press

Disney XD Builds Brand with Mobile Games

xd_logoDisney Interactive Media introduced Disney XD, the online and mobile Web destination for the new Disney entertainment brand designed to appeal to kids and tween boys. An abundance of action-based games, full-length video and customizable community features populate the site focused heavily on themes of adventure, accomplishment, gaming, music and sports.

The dynamic gaming content on DisneyXD.com is the latest addition to Disney Online’s growing portfolio of casual game offerings, which include a unique mixture of original content and licensed games, designed for kids, tweens and their parents. The constantly evolving and relevant portfolio of high-quality, compelling casual games allow fans to more deeply engage and interact with their favorite Disney characters and shows.

The simultaneous rollout of the Disney XD channel on Feb. 13 will include a cross-platform on-air, online and mobile broadcast of the new original series, “Aaron Stone,” and will feature a special online challenge where players can earn points to unlock the “Aaron Stone” battle suit for their avatar’s wardrobe.

(Source) Press

Shazam Peaks in Just Six Months

shazam_new_logoShazam to this day is an unfamiliar brand name but by carving 15 million users under its wing, wait for this leading mobile music discovery provider to really make some noise soon. Can you imagine getting that much users in just six months? That alone is an achievement!

Following its introduction seven years ago, Shazam’s success has been driven through its partnerships with many of the world’s leading carriers and handset manufacturers. In demonstration of this: Shazam, already deployed by 75 carriers across 60 countries, was recently voted as the Best App Ever for 20081 on the iPhone (downloadable from the Apple App Store), and was also one of the most popular applications on the day that the Android Market launched.

(Source) Press

Real Tax Payers of Genius Don’t Squander on Ad Divas.

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It isn’t immediately clear whether the Maryland Comptroller has an ingenious sense of humor or just really low standards, but “Real Tax Payers of Genius” — a video effort to get taxpayers to e-file — definitely left us with a queasy “What hath YouTube wrought” sensation.

Yep. Sippin’ the Coraline Kool-Aid Pret-ty Heavily.

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Visit the deliciously dollhousey Coraline website. Enter the house, then click on the picture frame if you want to stitch buttons onto your face.

Peer1 Preps Clients for that Big Pile of Clicks

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Big tech geek fantasy: when clicks fall from the sky and deluge him with traffic, burying his torso, filling his mouth, each depressed pointer button a little piece of validation.

Zappos Invites You to Step In…to One of its Boxes.

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The Ad Store just sent us a plethora of new Zappos spots for spring/summer and fall/winter 2009.

Agent Provocateur Goes — Wait for It! — Social.

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We don’t know why we’re writing this up, given that “going social” is not difficult, or costly, or even all that imaginative anymore, but hey — if the PR people went out of their way to put this on the wire, then by gad we will honor their service.

‘Because Nothing Says Forever Like Up to 6.4 Terabits per Second.’

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A valuable lesson from Cisco: it doesn’t matter who you are or what you’re selling. Like Hallmark and Disney’s made-for-TV movie department, you can turn any holiday to your advantage.

Hope in the Slammer, Witch Buddies, Ad Poetry

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– “Twitter for sports.” And then our eyes rolled back in our heads, and then we died.

In Case You Thought Their Interests Were Limited to Beer Pong and Travel Abroad…

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…White people also like Jewish men and Thai girls. At least that’s what Google AdSense told us on StuffWhitePeopleLike.com’s “Political Prisoners” page.

Harajuku Lovers Targets Girl Gamers

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Young female online gamers are probably a good market for Gwen Stefani.

twipple: Making Twitter a Kinder, Gentler Borg*

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Twitterite @Floyd Hayes decided we need another feel-good meme in our lives, so he invented twipple, a microblogging cross between Simon Says and Pay it Forward.

What’s a Penny Good For? Making Change.

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See what 1620 pennies can become — in the span of 30 seconds! Ain’t technology somethin’.

‘June Cleaver seeks Ward for her Beaver.’

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You haven’t had Valentine’s Day until you’ve trawled this year’s array of hawt Red Tettemer singles.