Jul 31

TBWA/Chiat Day Taps Bret Michaels in ‘Tough Love’ for Nissan

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TBWA/Chiat Day tapped reality star/former Poison singer/sole proprietor of bandana manufacturers in 2014 Bret Michaels in their latest campaign for Nissan, entitled “Tough Love.”

The centerpiece of the new campaign, which celebrates the toughness of Nissan’s line of commercial vans, is a music video of Michaels covering “Endless Love,” the schmaltzy 1981 hit written by Lionel Richie. Just what you always wanted. The video alludes to a series of six product demonstrations at Nissan’s Arizona Testing Center while Michaels belts the tune into a golden microphone. Videos of the product demonstrations, featuring Michaels, are also available, and viewers who survive the full length of the music video are prompted to choose one of them to view. As it turns out, they’re a lot easier to stomach than the music video, and not just because they’re shorter. Credits and two product demonstration videos after the jump. (more…)

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Oct 17

TBWA, Tool Craft Passion Genome Campaign Extension for Nissan

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nissangenome

TBWA\Chiat\Day LA and Tool have created a neat social extension of the TVC from a couple of months ago to promote the Nissan 2014 Versa Note.

The Passion Genome site allows users to “see the passions they share with their friends illustrated in a Passion Portrait, a personalized, interactive visualization of themselves.” How does that work exactly? Well, basically you link your Facebook account to the site so it can analyze your info and you choose a photo to represent yourself. It didn’t work so well for me, but then I don’t have any decent portrait shots on Facebook (my profile pic is currently a sloth astronaut).

Nissan seems very excited about the project as Jon Brancheau, VP/marketing for the automaker’s North American ops, says in a statement,”The Passion Genome displays passions and connections in an extraordinary and fascinating way, and we at Nissan can’t wait to see how it resonates with everyone who explores it.” The project was inspired by the idea that the 2014 Versa Note has a “sculpted, modern look” that “reflects the active lives of its target buyers.” That may be a bit of a stretch, but that’s no matter. People will share this on Facebook and spread awareness for Nissan. Especially because if you share your Passion Portrait on Facebook or Twitter (using the #PassionPortrait hashtag) you could win one of eight $1,000 gift cards from Amazon.com and have your portrait featured on PassionGenome.com. Go try it for yourself, and feel free to link to your Passion Portrait in the comments section. Credits after the jump.  continued…

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