Made with real fruit goodness.
Advertising Agency: DDB Canada, Vancouver, Canada
Chief Creative Officer: Alan Russell
Creative Director: Dean Lee
Art Director: Angela Sung
Copywriter: Neil Shapiro
Account manager: Aliya Kara
Print Producer: Scott Russell
Planner: Kimberly Clifford
Photographer / Retoucher: Paul Lang
Advertising Agency: DDB Canada, Vancouver, Canada
Chief Creative Officer: Alan Russell
Creative Director: Dean Lee
Art Director: Angela Sung
Copywriter: Neil Shapiro
Account manager: Aliya Kara
Planner: Kimberly Clifford
Film Company: Joyrider London
Directors: Wade Shotter, Andras Ketzer
Line Producers: Spencer Friend, Sarah Butterworth
Post Production Co.: Joyrider
Editors: Quin Williams, Marshall Street
Post Facility: Joyrider
Colourist: Andras Ketzer and Russell Boyd
Animator/SFX: Joyrider
Casting: Joyrider
Aired: April 2008
Advertising Agency: BBDO New York, USA
Chief Creative Officers: Bill Bruce, David Lubars
Creative Directors: Gianfranco Arena, Peter Kain
Copywriter: Tommy Troncoso
Art Director: Jason Hirsch
Photographer: Zach Seckler
Still richer in aroma.
Advertising Agency: Publicis Conseil, France
Photographer: Roberto Badin
Creative Director: Olivier Altmann
Art Director: Quentin Schweitzer
Copywriter: Nicolas Callot
Art Buyer: Marie France Capri
Model maker: Olivier Favart
Retouching: Asile
Advertising Agency: de pasquale, Australia
Art Director: Lars Vester
Copywriter: Bevan Lewis
Director: Brendan Williams, B@B Films
DOP: Brendan Williams
Production Company: Cutting Edge
Editor: Steve Thomas
Compositor: Jeff Gaunt
Aired: April 2008
Advertising Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Stephan Ganser
Creative Directors: Peter Kaim, Nico Juenger
Art Director: Nico Juenger
Copywriter: Peter Kaim
Post production: Peter Dabrowski / Zerone
Photographer: Dann Tardif
Account Manager: Sven Lohwasser
Published: January 2008
A new maneuver that every surfer will try: cutout sugar.
Your life. Your flavour.
Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Leonardo Cavalcanti
Art Director: Digo Souto
Copywriter: Renato Alt
Illustrator: Helton Nascimento
Photographer: Manufatura Digital
Published: March 2008
That’s one thing you won’t miss on your travel: sugar.
Your life. Your flavour.
Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Leonardo Cavalcanti
Art Director: Digo Souto
Copywriter: Renato Alt
Illustrator: Helton Nascimento
Photographer: Manufatura Digital
Published: March 2008
Nothing in a night out, if you mean sugar.
Your life. Your flavour.
Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Leonardo Cavalcanti
Art Director: Digo Souto
Copywriter: Renato Alt
Illustrator: Helton Nascimento
Photographer: Manufatura Digital
Published: March 2008
Now you know that life’s better if you leave some things behind. Like sugar, for instance.
Your life. Your flavour.
Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Leonardo Cavalcanti
Art Director: Digo Souto
Copywriter: Renato Alt
Illustrator: Helton Nascimento
Photographer: Manufatura Digital
Published: March 2008
There’s one opponent you won’t have to fight no more: sugar.
Your life. Your flavour.
Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Leonardo Cavalcanti
Art Director: Digo Souto
Copywriter: Renato Alt
Illustrator: Helton Nascimento
Photographer: Manufatura Digital
Published: March 2008
A spectacular blend of the finest fruit.
Advertising Agency: DDB London, UK
Copywriter: Pablo Arellano
Art director: Miguel Gonzalez
Account handlers: Anna Hopwood, Ben Scoggins, Ildut Loarer
Planners: Vicki Holgate, Georgie Murray-Burton
Photographer: Shinichi Maruyama
Advertising Agency: Taxi Canada
Creative Director: Zak Mroueh
Art Director: David Lamarche
Copywriter: Mario Laberge
Illustrator: Maurice Gervais
Production: Tara Greguric, Jacques Latreille
Released: June 2007
Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Rasmus Petersen, Lasse Bækbo Hinke
Photographer: Jens Vedel, 3D Photo
Other additional credits: Morten Meldgaard – Utopia Design
Released: October 2007
Tea granules in hot water.
Taj Tea Trail tea tasting and more.
Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Anup Chitnis
Art Director / Designer: Abhijit Karandikar
Photographer: Avadhut Hembade
Art Director: Satyajeet Kadam
Copywriter: Sameer Kochure
Tea granules in hot water.
Taj Tea Trail tea tasting and more.
Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Anup Chitnis
Art Director / Designer: Abhijit Karandikar
Photographer: Avadhut Hembade
Art Director: Satyajeet Kadam
Copywriter: Sameer Kochure
Tea granules in hot water.
Taj Tea Trail tea tasting and more.
Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Anup Chitnis
Art Director / Designer: Abhijit Karandikar
Photographer: Avadhut Hembade
Art Director: Satyajeet Kadam
Copywriter: Sameer Kochure
Very soon, the expression “dying of thirst†will have a more literal sense.
Water. Preserve until the last drop.
Advertising Agency: Decisão Comunicação, Florianópolis, Brazil
Creative Director / Copywriter: Alexandre Guedes
Art Director / Illustrator / Photographer: Marcus Vinicius
Published: March 2008
This is not an ad. It is a cry for help.
Water. Preserve until the last drop.
Advertising Agency: Decisão Comunicação, Florianópolis, Brazil
Creative Director / Copywriter: Alexandre Guedes
Art Director / Illustrator / Photographer: Marcus Vinicius
Published: March 2008
Today, we’re 70% made of H2O and tomorrow, 100% of S.O.S.
Water. Preserve until the last drop.
Advertising Agency: Decisão Comunicação, Florianópolis, Brazil
Creative Director / Copywriter: Alexandre Guedes
Art Director / Illustrator / Photographer: Marcus Vinicius
Published: March 2008
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