Hasta La Creative!

A line from the 1992 classic Ice Cube song “It Was A Good Day” imagines a Goodyear blimp flying with the message “Ice Cube ‘s A Pimp.” Donovan Strain of Murk Avenue did the world a service by putting in the detective work to discover the date of Ice Cube’s “Good Day”: January 20th, 1992. Now, some other stand-up guys want to make Goodyear fly a “Ice Cube’s A Pimp” blimp for real this January 20th, for what some have dubbed “National Good Day Day.”

Obviously, it would take some convincing to get Goodyear in on this, so a handful of creatives (Jon Barco, Andy Dao, Bryan Denman, and Michael Lopez)  set up a crowdfunding site, with all proceeds going to A Place Called Home — a charity serving “South Central children and teens 8 to 21 years old with love, safety, enrichment, training, and opportunities through educational programs, counseling, and mentorships.” It’s a great charity, and one that deals specifically with helping the citizens of South Central L.A., making it the perfect match for the project.

The guys involved describe themselves as “just a couple of dudes who are fans of Ice Cube, Goodyear, and A Place Called Home.” If you take issue with the word “pimp” floating around in the L.A. sky, they have an answer for you: “The original definition of the word is pretty watered down via slang / culture / TV etc. If you listen to the song. The intent is clear.”

So hopefully Goodyear takes notice, helps everyone remember that January 20th is a “Good Day” and raises money for A Place Called Home. If you’d like to help make this happen (and why wouldn’t you?), head over to the Good Day Blimp crowdfunding site and make a donation. If you give enough, and Goodyear goes through with the project, you could be the proud owner of a Good Day Blimp poster. Let’s all make January 20th a good day.

New Career Opportunities Daily: The best jobs in media.

Minneapolis agency Campbell Mithun has decided to find the 2014 version of its “Lucky Thirteen” summer interns by challenging prospective applicants to “Market the Hyperloop.”

The Hyperloop is “a futuristic transportation concept unveiled by Elon Musk in August 2013.” Elon Musk‘s idea is for a subsonic transportation system that operates at a lower cost than high speed rail. Applicants will market Musk’s proposal to an audience of their choice: such as investors, engineers, consumers, and the business sector. They will then submit their idea, plus a  “Why my ‘Market the Hyperloop’ idea will work” letter to pitch their concept.

“More and more, our agency teams tackle client business challenges with a mix of creativity and marketing science,” says Debbie Fischer, director of human resources at Campbell Mithun. “It’s no accident that this Hyperloop application process requires those skills.”

The latest in Campbell Mithun’s annual internship search, which now involves the PayPal inventor/head of Tesla Motors, is a really intriguing concept, stepping of the game a bit from last year’s Twinkie challenge. Applicants could do their part to ““help bring Hyperloop from an idea to a reality” while demonstrating skills that could land them a full-time agency position. The application process was strategically designed to launch today, Jan. 13, and will run until Feb. 13. Applicants, who “must be a college student with a graduation date between fall 2013 and summer 2015″ need to submit the following to be considered for the position:

• URL address for the Market the Hyperloop recommendation (presented via blog, YouTube, SlideShare, Prezi, etc. – wherever it lives on the Internet)
• A “Why my ‘Market the Hyperloop’ idea will work” short letter to pitch the idea
• Resume

Finalists will be invited for an in-person or Skype interview, with the final selections announced in mid-March (we’re guessing around the 13th). If you’re interested in applying, you can learn more about the process here.

New Career Opportunities Daily: The best jobs in media.

By Julie Joyce

It’s critical that you’re honest and willing to listen to your SEO provider. As you’re paying for their expertise, these 15 pieces of advice will help you build a productive relationship and also ensure the provider does a great job for you.

Source: Search Engine Watch

We aim, as marketers, to gain the trust of customers and prospects. To accomplish this we must engage with the individual, building trust and understanding by asking for appropriate information, at the right time, and treating that information with care and respect. Read the full article at MarketingProfs

Source: Marketingprofs_content

By Guest post

Share With Friends: | | Internet – Social Networks News, RSS Feeds and Widgets via Feedzilla.

Source: Feedzilla_socialnetwork

By Justin Lafferty

Share With Friends: | | Internet – Social Networks Stories, News Feeds and News via Feedzilla.

Source: Feedzilla_socialnetwork

Every publisher wants to attract big brand advertisers. It’s not an easy task, but if you’re willing to get your hands a little dirty, here are the six things you’ll need to do to attract those brand advertisers. Read the full article at MarketingProfs

Source: Marketingprofs_website

Mountain View-based Symantec Corporation has awarded its global creative and brand strategy duties to Grey San Francisco for its anti-virus brand, Norton. In addition, Grey SF will join forces with sister WPP shop Mediacom to handle global media buying/planning/strategy duties for both Symantec and Norton. Regarding Symantec’s decision, VP of brand, digital and advertising Alix Hart says, “As part of Symantec’s company-wide transformation, we are changing the way we market our brands, and have sought a creative partner to help strengthen our brand messaging and ensure we are communicating our brand value propositions in an integrated fashion around the world. Grey’s creativity, strategic thinking, strong digital capabilities and deep understanding of our Norton brand were unbeatable when coupled with Mediacom’s media management sophistication, scale and buying power.”

No word on who else participated in the review, but the Norton biz was previously handled by Leo Burnett. Expect first work from Grey SF for Norton to launch in spring of this year. As far as Symantec creative duties go as a whole, fellow Bay Area shop Godfrey Q retains duties for the brand, which includes identity and naming.

New Career Opportunities Daily: The best jobs in media.

It’s been awhile since we reported on a potential ad ripoff, but this one got our attention.

A restaurant in Yekaterinburg, Russia decided to promote their flame-broiled steaks with a flaming billboard. The technique is strikingly similar to a 2011 Deutsch NY campaign promoting Outback Steakhouse’s wood-fire grill cooking platform in which, “three long, brown cylinders running along the front of the billboard—symbolizing a grill—[were] ignited.” The new campaign certainly shares a lot in common with Deutsch’s work for Outback, although that campaign was significantly more badass, ending with “The flames [consuming] the billboard and the grill [falling] off, landing on a car, [resulting] in an explosion.”

It would be a much more clear case if the billboard in question were in the US, but the distant location suggests that it’s at least possible that the similarities are a mere coincidence. Did the Yekaterinburg restaurant rip off Deutsch’s campaign? We’ve provided footage of the Outback billboard below for comparison. Let us know what you think in the comments section.

New Career Opportunities Daily: The best jobs in media.

Critical Mass is off to a busy start in the new year as the Omnicom/DAS digital agency has not only merged its London operations with Agency Republic, but has brought on Conor Brady and Chris Hayes as chief creative officer and chief marketing officer, respectively.Hayes and Brady (pictured l-r above), you may recall, most recently worked at Huge but parted ways with the IPG-owned, Brooklyn-based agency last month. As for the U.K. Critical Mass leadership team, Matt Kwiecinski and Alistair Campbell will lead the combined UK team as managing director and ECD, respectively, with the latter joining the newly created Creative Council, led by Brady. Susanne Jones, former managing director of Critical Mass London, moves into a new strategic role as SVP/client partner for what sources tell us is Citi, one of the agency’s largest global clients.

On another note, to address the tipsterati who sent us a note about it, we did receive confirmation that 18-year Critical Mass vet Darren Delichte, who served as SVP/ECD out of the Calgary office, is no longer with the agency and actually parted ways a few months ago.

New Career Opportunities Daily: The best jobs in media.