The Community Adds Three Senior Creatives

Miami-based SapientNitro progressive cross-cultural agency The Community (formerly La Communidad) announced the additions of senior art directors Tomás Duhalde and Guilherme Nóbrega, and senior copywriter Frederico Nicolás Díaz. All three will report directly to co-founder and chief creative officer Joaquín Mollá, working with clients including Corona and Modelo.

Duhalded arrives at The Community from Ogilvy & Mather Buenos Aires, where he has spent the last three years serving as an art director (following two as a creative). Prior to that, he spent three years as an art director with Grey Buenos Aires. Over the course of his career, he has worked with clients such as P&G, Huggies and Playboy.

Nóbrega joins the agency from Ogilvy Brazil, where he has served as an art director for the past seven months, following two years stints in the same position at Ogilvy & Mather São Paulo and then Ogilvy & Mather London. Prior to joining Ogilvy, he spent time as an art director with W+K London and DM9DDB. He has worked with global brands including Coca-Cola, Dove, Unilever Apple, Burger King and Motorola.

Díaz arrives from Ogilvy & Mather Buenos Aires, following stints at Grey Buenos Aires and Don. He has worked with clients including Reebok, Huggies and Cablevision.

“Tomás, Guilherme and Frederico share strong creative chops, impressive backgrounds and a global perspective, which is so important to us,” said Joaquín Mollá. “Not only are they a perfect fit culturally, but they are also joining at a time when we have a lot of exciting projects in the pipeline.”

New Creative Hires at DDB Montreal and SapientNitro’s la comunidad

DDB-Logo-1-300x195DDB Canada and the agency’s Montreal office announced several major hires.

Monique Brosseau joins the shop as VP/managing director; she most recently spent seven years in the EVP/GM role at ZenithOptimedia Canada, and her 20+ year career includes stints in similar positions at Publicis as well as top PR firm Edelman and cosmetics brand L’Oreal.

Etienne Bastien will be VP/creative director for the DDB Canada organization. Prior to joining the organiztion, he spent more than a year in a creative director position at TBWA’s Montreal office as well as three years as a senior creative at BBDO Montreal. In addition to the general CD role, Bastien will serve as co-creative lead on the shop’s Volkswagen account.

The agency’s Montreal office also announced five new staffers: art directors Arnaud Tartier and Arnaud Deneux, who join from Bleublancrouge and Palm+Havas, respectively; copywriters Emmanuel Chevallier from Marcel Paris and Ben Duquette from Bleublancrouge; and group account director Jacques Blanchet, previously with JWT.

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SapientNitro Acquires La Comunidad

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Miami-based multicultural agency, La Comunidad, which works with the likes of Hornitos among other brands, has now joined the umbrella that is SapientNitro. The 13-year-old agency’s founders and brothers José and Joaquín Mollá, say in a statement, “We found a kindred spirit in SapientNitro. They are independent, entrepreneurial and their culture has always been about pushing boundaries for their clients, just like us. This union with SapientNitro, born from a mutual desire to create breakthrough work that lives at the intersection of technology, storytelling and culture, nourishes our creative spirit, gives us unparalleled access to emerging technologies and innovative experiences, and creates a new canvas of opportunities for us and our clients.”

La Comunidad works with other clients including  Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone.

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