Sponsoring Events to Advertise
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Familiar to most people who invest a lot in advertising is the fact of sponsoring events that are held on certain periods of time. This includes concerts or even sports events that draw a crowd to which provides a good medium for exposure particularly for brands that are still on the rise.
Aggressive giant companies like Coca Cola, Nike and Nokia do this. We can see their endorsement at various points in time. Notable among them include being seen over the NBA, the World Cup and concerts from known artists such as Christina Aguilera and Michael Jackson.
These events are held at various points of the world and the advertising support is something that makes them happen. With that in mind you can imagine the sum needed to finance these events and the returns expected from them on the chosen target market.
You can read something related to this here at the Business Week
Technorati Tags: advertising, nokia, nike, coca cola, world cup, NBA, Christina Aguilera, Michael Jackson
