Hasta La Creative!

Grey New York teamed up with Whitehouse Post and Carbon VFX to document the rise of One World Trade Center and promote One World Observatory, set to open in the spring of 2015 in “The Rise of See Forever: One World Observatory.”

In the 50 second video (featured above) the visual history of One World Trade’s rise is pieced together from hundreds of crowdsourced Instagram images. Reminiscent of a flipbook, the images flit across the screen, documenting the eight year construction of the structure in under a minute and ending with a 360 degree view of the building as it morphs into the One World Observatory logo and the line “See Forever.”

“The Whitehouse Post team and I have watched One World Trade being built from our office since we moved in six years ago,” said Executive Producer Lauren Hertzberg in a press release. “It has been an absolute honor for all of us to work on this project with Grey.” (more…)

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Fans who tweet or post to Facebook about Dunkin’ Donuts may find themselves starring in Boston-based, IPG-owned Hill Holliday’s new campaign.

Winners selected from the best posts made using the #mydunkin hashtag will, in fact, already be appearing in a seven-spot web/TV campaign from Hill Holliday, cut by Whitehouse Post editor Adam Robinson and director Tyler Manson.

“Meg’s #mydunkin Iced Coffee” spot is a good example of the campaign. It follows a college student through a trek across campus, iced coffee in tow. She takes the iced coffee to her a capella practice as a voiceover reads her actual tweet: “Every a capella rehearsal needs a dd iced coffee to get me through.” It would take a lot more than an iced coffee to get me through an a capella rehearsal (think some kind of Hunter S. Thompson -inspired drug cocktail and you’ve got the idea), but to each his own.

People like being engaged in social media campaigns, and they love seeing themselves (or their tweets) on TV or the web even more. So, combining the two should work well for HH and Dunkin’ Donuts. There are more stories to tell and there’s one after the jump as well as credits.

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