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Jan 21

Mother Gets Goofy for MoneySuperMarket

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Mother created what is sure to be one of the strangest/goofiest ads of the week with this 60-second spot for MoneySuperMarket, entitled “Dave’s #EpicStrut.”

The spot begins by showing a man, presumably named Dave, from the shoulders up as he appears to strut. As the song “Don’tcha” by the Pussycat Dolls begins, the camera pans out and reveals Dave’s outfit: tight booty shorts and high heels. He continues to shake his thing as he walks down the street deploying ridiculous dance moves, excited by MoneySuperMarket’s deals. The spot is narrated by Sharon Osbourne, who also makes a brief appearance at its conclusion. Clearly Mother was shooting for epic levels of silliness here, and they didn’t miss.

Jan 21

Man With Large Butt Struts and Twerks in 7-Inch Heels in Barmy British Ad

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Some ads tug at the heartstrings and move viewers to tears. The newest spot for the British price comparison website MoneySuperMarket is not one of those.

Dave steps out of his car in a jacket and tie. “Don’tcha” by the Pussycat Dolls starts playing. And we see that Dave is wearing super tight shorts and impossibly high stilettos, as he struts down the street in celebration of his newly found savings thanks to MoneySuperMarket.

He twerks. He swerves. He drops it down low and brings it up slow. Most impressive, I think, is his ability to work that sidewalk in 7-inch heels, a task many women can’t do without looking like a newborn foal learning to walk.

It’s narrated by Sharon Osbourne, who also makes a cameo at the end, but Dave and his butt are obviously the stars of the show.

Following its ad last year where an elephant sashayed down a busy street, MoneySuperMarket nails silly and ridiculous and entertaining in one fell swoop (or depending on how you feel about the term, slutdrop).

Aug 11

Take an Irresistibly Silly Ride With MoneySuperMarket's Epically Funky Elephant

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Wave your tusks in the air like you don’t care!

An elephant with some serious funk in its trunk shakes its behemoth boo-tay down a busy nighttime thoroughfare to the beat of Cameo’s “Word Up” in this MoneySuperMarket spot from Mother London.

The boppin’ beast is ridden/driven by some schlubby guy named Graeme who, the voiceover explains, saved a bundle by shopping for insurance on the British company’s website, “and now he feels ep-iiic.” Oh, and there’s a tuxedoed toddler with an outrageous afro, who talks in a deep big-man voice. Just in case some viewers don’t find the elephant epic enough, I guess.

The prancing pachyderm is a memorable metaphor for feeling good in a big way, and this irresistibly silly spot blasts the client’s earlier smooth-steppin’ commercial — narrated by Snoop Dog (Snoop Lion? Snoop Elephant?) — clear off the dance floor.

Feb 12

Diddy, Snoop Dogg Pop Up in Even More Ads You Never Thought They’d Do

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It's flashback week for fans of 1990s hip-hop, with Sean "Puff Daddy" Combs and Snoop Dogg making advertising cameos that would have seemed inconceivable 15 years ago.

Combs, known these days as Diddy, headlines a new 60-second spot from Fiat and ad agency Doner. In the ad, we see two men wandering the desert in a delirious haze, unsure if they're really being saved by a celebrity or just imagining a mirage.

Meanwhile, Snoop, who has gone by Snoop Lion lately, has popped up in, of all places, a British auto insurance ad from agency Mother. He narrates the story of a dorky white guy named Phil who saved money by getting insurance from MoneySuperMarket and now feels "epic." Feeling epic, in this case, means driving an invisible car and hanging out at inner-city street parties.

It's not exactly jarring to see these two iconic rappers in ads, since both have been frequent marketing mouthpieces in recent years. But it's still entertaining to imagine how they would have reacted to the words "Fiat" and "MoneySuperMarket" in 1997.