Take an Irresistibly Silly Ride With MoneySuperMarket's Epically Funky Elephant

Wave your tusks in the air like you don’t care!

An elephant with some serious funk in its trunk shakes its behemoth boo-tay down a busy nighttime thoroughfare to the beat of Cameo’s “Word Up” in this MoneySuperMarket spot from Mother London.

The boppin’ beast is ridden/driven by some schlubby guy named Graeme who, the voiceover explains, saved a bundle by shopping for insurance on the British company’s website, “and now he feels ep-iiic.” Oh, and there’s a tuxedoed toddler with an outrageous afro, who talks in a deep big-man voice. Just in case some viewers don’t find the elephant epic enough, I guess.

The prancing pachyderm is a memorable metaphor for feeling good in a big way, and this irresistibly silly spot blasts the client’s earlier smooth-steppin’ commercial — narrated by Snoop Dog (Snoop Lion? Snoop Elephant?) — clear off the dance floor.



No Responses to “Take an Irresistibly Silly Ride With MoneySuperMarket's Epically Funky Elephant”

Post a Comment