Jun 24

MUH-TAY-ZIK | HOF-FER Shares ‘Mom and Dad, I Have Something to Tell You’

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Full-service creative agency MUH-TAY-ZIK | HOF-FER have offered up a short video entitled “Mom and Dad, I Have Something to Tell You” for  unique recommerce site PreviouslyOwnedByAGayMan.com.

In the 1:20 spot, a young man comes out to his parents as a lover of unique and stylish home furnishings, something his parents have a little trouble understanding. The video, directed by MUH-TAY-ZIK | HOF-FER co-founder and executive creative director John Matejczyk, attempts to play off the brand’s identity as a place for ”anyone with impeccable taste (not just gay men, despite it’s name) to buy and sell beautiful items in an environment that virtually eliminates the hassle of using other online channels.”

“This was a great project to work on,” said Matejczyk. “When we were casting for the video, almost all asked if it was for real. We were able to reply that it is very real indeed. The concept of the company is just the right blend of being provocative and respectful. The video we’ve created honors that concept and builds on it with a tasteful edge.”

Stick around for credits after the jump. (more…)

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Jun 06

MUH·TAY·ZIK | HOF·FER Shares ‘Design Necessities’ for YDesign Group

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MUH·TAY·ZIK | HOF·FER brings function back to form in a new print campaign for YDesign Group’s consumer brands, YLighting and YLiving. Entitled “Design Necessities,” the campaign aims to take the often-intimidating world of modern design off its pedestal by emphasizing the basic, practical roles it serves in our lives.

The ads manage to be matter-of-fact and humorous in tone by pointing out the obvious. “People sit,” reads the ad for YLiving featuring a chair (above), with other ads in the campaign following the same tone. It’s a no-nonsense approach that attempts to reach consumers bogged down with attempts at schtick and trendiness. The visual design of the ads is similarly simple and to the point, in a way that works to underscore the campaign’s message.

“As soon I saw the creative team’s ad ideas, they just felt right,” said John Matejczyk, co-founder and executive creative director at MUH·TAY·ZIK | HOF·FER. “Of course, we then had to go through the creative process of figuring out just why they felt so right. What it came down to is they capture the very essence of modern design, which is not about creating rarified, unreachable, untouchable heirlooms, but fully satisfying actual everyday needs. That’s why we called it ‘Design Necessities.’ We worked closely with YDesign Group to develop the ideas and keep them clean and simple, just like modern design should be.”

Stick around for a another image from the campaign, along with credits, after the jump. continued…

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Sep 26

MUH-TAY-ZIK I HOF-FER Busts Out the Black Humor for Do.com

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There are some rare death jokes on display in “17 Minutes,” the new longform Do.com ad, almost an FX brand of humor, not something you’d normally associate with a to-do-list website. An old man in a nursing home rushes to set up a farewell party after an oblivious doctor tells him he has 17 minutes to live. The man uses the collaborative features on the website to contact his friends and get the necessary party paraphernalia  It’s edgy, mildly offensive, and pretty funny. There’s also a pregnancy joke that is way too good for a commercial. There were probably safer ways to get the Do.com message across to viewers, but we always appreciate creatives who take risks. Credits after the jump.

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