Over the next three years, the influencer market is set to grow and generate $2.85 billion making it one of the most in-demand digital marketing solutions brands are seeking to tap into. This has led media agency Brainlabs to acquire influencer marketing agency Fanbytes as it aims to strengthen its client engagement offer across platforms…
G/O Media announced Thursday morning that it had acquired the business publisher Quartz, beginning a new chapter for both media companies and inviting a host of questions about the compatibility of the two organizations. On paper, the pairing makes some sense: As the media industry consolidates, publishers large and small will continue to gravitate toward…
On April 30, the subscription-only streaming service CNN+ will shutter for good. In what incoming CNN chief Chris Licht called a “uniquely shitty situation,” the newly merged Warner Bros. Discovery raised the white flag on three-week-old CNN+ before letting it be routed in the streaming wars. Uncoincidentally, Netflix announced two days prior that it lost…
The next wave of consolidation at WPP is underway with three planned mergers announced today. GroupM media agencies Essence and MediaCom will go to market next year as the single entity EssenceMediaCom. Additionally, Mindshare will merge with the global performance agency Neo to expand its service offering and GroupM Services will merge with Xaxis and…
You, too, can mold a transformative social platform into the image you have for it. All you need is roughly $44 billion. Twitter said Monday that it officially entered into an agreement to be acquired by an entity wholly owned by mega-entrepreneur Elon Musk, with the transaction valued at approximately $44 billion, or $54.20 per…
Twitter said Tuesday that it acquired mobile push notification platform OpenBack, and its team will join the social network’s Bluebird product team to focus on its notifications product. Terms of the transaction were not disclosed, but Twitter said OpenBack will wind down its existing business as the team brings its “expertise and core competencies” to…
Brands want to know they have the most effective creative to drive sales, but they also want to understand how their brand is perceived by their customers. Traditional approaches have lacked the precision of performance marketing techniques and are losing their edge in a world of cookie depreciation. Market research firm MarketCast wants to position…
Through the acquisition of Finland-based agencies Bob the Robot and Dunning, Kruger and Associates (DK&A), The North Alliance (NoA) has formed NoA Finland as it develops its global ambitions. Prior to these deals, the creative-tech group NoA employed over 1,000 people across four countries–Sweden, Norway, Poland and Denmark–with 23 agencies that included &co, Anorak, Oakwood…
The acquisition of Engine U.K. by Next 15 Communications has been completed to the value of $103.5 million (77.5 million pounds). As revealed by Adweek last month, the two parties were in talks for Next 15 to acquire the U.K. arm of the Engine creative network, which will bring with it 600 members of staff…
LinkedIn acquired Israel based marketing analytics company Oribi and revealed plans to open an office in Tel Aviv. Once the transaction closes, several members of the Oribi team, including founder Iris Shoor, are expected to join the professional network and be based in the new Tel Aviv office. LinkedIn chief product officer Tomer Cohen explained…
The sales of the U.K. sector of Engine Group is set to be sold to communications group Next15. The sale has been ongoing for several months since Sky News first reported that its owners, Lake Capital, had appointed bank Lazars to find a buyer for the U.K. business with an asking price of around ?100…
In its ambition to see half of its revenue delivered by digital transformation and technological services, Japanese agency network Dentsu has announced its intent to spend up to $2.6 billion on investment activity over the next three years. The group, which owns advertising services agencies including McGarryBowen, Carat and Isobar, reported organic growth for the…
Advertising delivery and measurement platform TVSquared has been acquired by Innovid in a deal worth around $160 million. The deal, made up of $100 million in cash and the rest in stock, with TVSquared is expected to report preliminary revenue for the full year at a total between $20-22 million. The company claims to deliver…
Following a record year that led it to beat expectations, with 2021 full-year organic revenue growth at 10% reaching $11,862 billion (10,487 billion euros), Publicis Groupe intends to increase its merger and acquisition budget to between $450-680 million this year as it continues to strengthen its data and tech capabilities. The advertising holding company, which…
Univision and Mexico’s Televisa–two of the biggest Spanish-language media companies in North America–announced the completion of their landmark $4.8 billion merger on Monday. Univision and Televisa will henceforth be known as TelevisaUnivision, Inc., now the world’s leading Spanish-language media and content company. Univision CEO Wade Davis assumes the role of CEO of TelevisaUnivision, Inc. “The…
On Nov. 14, 2006, Microsoft launched its ill-fated Zune digital music player. It was the most notable, and embarrassing, of all Microsoft’s failed attempts to combat the emerging, irresistible force that was Apple. At the time it seemed that Microsoft’s Achilles heel would always be its nerdy DNA. Sure, it could dominate the business space,…
M&C Saatchi Group has rejected the takeover bid being led by its director and deputy chair Vindoka ‘Vin’ Murria, through her acquisition company AdvancedAdvT Limited (AdvT). Murria explained that the rationale behind the attempted merger was to create a larger group that would build “a data, analytics and digitally focused creative marketing business,” which would…
Today Stagwell agencies MMI and Media Kitchen combined to form a single agency. The brands are consolidated under the MMI name, and MMI CEO Maggie Malek is leading the combined agency. The move allows MMI, a boutique full-service agency, and Media Kitchen, a small agency specializing exclusively in media, to offer more to their clients…
This morning, Microsoft announced it’s acquiring gaming giant Activision Blizzard for $68.7 billion. The deal is aimed at boosting two major aspects of the tech giant’s business: growing subscriptions to build greater dominance for its Xbox gaming system and being viewed as a serious player in the development of the metaverse. The purchase of the…
Unilever has outlined why it has tabled three bids, with the latest at around $68 billion, for the Consumer Healthcare division of GlaxoSmithKline (GSK). Following an “extensive” review, the British owner of Ben & Jerry’s, PG Tips, Dove and Lipton Tea has decided that its strategic direction should be to “materially expand” its health, beauty…
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