As the industry shifts away from traditional measurement, Horizon Media plans to transact up to 15% of its upfront investments with alternative currencies. The decision comes from the results of a 2021 request for information (RFI) centered around validating vendors, sources and solutions in the currency space. The company will make deals using two to…
Last year, the very foundation on which television advertising is bought and sold–Nielsen’s rating metrics–started to crumble. Following months of controversy and client outrage, the Media Rating Council pulled Nielsen’s national and local TV accreditation last September after the measurement company admitted it had undercounted TV viewership following its inability to maintain the integrity of…
As the industry continues to try and solve the increasingly complicated measurement problem, YouTube and Nielsen have partnered to add co-viewing metrics to account for multiple viewers watching YouTube TV on connected TV. “We really feel a responsibility to bring the best of digital capabilities to connected TVs to address the pain points that we’re…
Snap Inc. commissioned Neustar for a study of multi-touch attribution covering 10 brands across multiple verticals including consumer packaged goods, entertainment and retail. The company pointed out that many advertisers currently rely on desktop web analytics as their primary guidance, primarily focusing on the last touch or last click before conversions, adding that more than…
TV measurement and analytics company EDO has received an $80 million investment from Shamrock Capital, which also owns Adweek, as part of its efforts to develop an alternative measurement solution for convergent TV. EDO, which was co-founded by actor and filmmaker Edward Norton and economist and entrepreneur Daniel Nadler, measures ads that play across convergent…
WarnerMedia teamed up with IPG Mediabrands to test alternative measurements across the same campaigns, in one of the last announcements the company is expected to make ahead of its imminent merger with Discovery. Top line The partnership is in collaboration with Comscore, iSpot and VideoAmp and is designed to inform WarnerMedia’s strategy when it comes…
Following Roku’s landmark deal and strategic alliance with Nielsen last year, the United States’ largest connected TV platform is launching an end-to-end dynamic linear ad beta program with publishers. Roku is now able to replace traditional linear TV ads with targeted ads in real time. AMC Networks, Crown Media, Paramount and Discovery have signed onto…
WarnerMedia and Paramount have brought alternative measurement to March Madness. The companies have teamed up for the first-ever alternative measurement test during the NCAA Division I Men’s Basketball Tournament. Powered by Conviva and in partnership with Comscore, iSpot and VideoAmp, the publishers are measuring ad performance across multiple platforms during the tournament, including linear, digital…
A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal. The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen’s board of directors voted unanimously to support the acquisition proposal after rejecting an acquisition offer of roughly $15 billion from a…
Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal “significantly undervalues” the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an “unsolicited acquisition proposal” from the private equity consortium. The decision was made following a…
Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal “significantly undervalues” the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an “unsolicited acquisition proposal” from the private equity consortium. The decision was made following a…
Byron Allen’s media group–whose holdings include The Weather Channel and 27 local network affiliates–filed a suit against Nielsen, seeking billions of dollars in damages for “fraudulent misrepresentation and fraud by concealment.” The companies (including Weather Group, Entertainment Studios Networks and CF Entertainment) claim that Nielsen’s panel ratings system is “antiquated, highly unreliable and fundamentally flawed,”…
Crown Media Family Networks–which includes Hallmark Channel–is the latest company to tap iSpot.tv as its newest ad-measurement partner. But unlike several of its peers, Crown Media isn’t looking for alternative currencies to Nielsen. Top line The deal will allow iSpot to measure creative performance across Crown Media cable networks Hallmark Channel, Hallmark Movies & Mysteries…
My first job out of college was at Google. I didn’t know much about marketing at the time, let alone what marketing meant at Google, but it was the best offer I had by a mile. At the end of our first orientation day, after getting branded lava lamps and sitting in on a Q&A…
The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new “big data” monthly impact releases–set-top box and smart television viewership metrics that complement its in-house panel data for national TV…
Advanced TV advertising company OpenAP has promoted three executives to the company’s C-suite. Brittany Slattery has been elevated to chief marketing officer, Abbey Thomas to chief revenue officer and Chris LoRusso to chief business officer. Slattery was previously svp, head of marketing and communications, Thomas held the role of svp of platform sales and LoRusso…
iSpot.tv, a leading measurement company in the industry’s effort to create alternative currencies to Nielsen, has found a solution to one of its biggest measurement deficiencies: tallying out-of-home audiences. The company has bought Tunity–which measures consumer viewing habits in public locations like bars, restaurants and gyms, waiting rooms and airports–in a stock and cash deal…
The tumultuous measurement space is getting upended yet again: Comscore CEO and executive vice chairman Bill Livek plans to retire after over four decades in media measurement. But the Comscore chief won’t be leaving quite yet. He’ll transition into the role of non-executive vice chairman after his successor is named and plans to serve through…
Discovery is the latest media company to publicly test alternative measurement currencies to Nielsen as the industry works to overhaul its ratings metrics and more accurately represent a cross-platform audience. The company has teamed with Omnicom Media Group on a data trial pilot–using measurement data from Comscore and VideoAmp–that Discovery hopes will enable it to…
As NBCUniversal’s Winter Olympics coverage ramps up today ahead of Friday’s Opening Ceremony, the company is taking the wraps off its measurement test and learn that will take place during the 19-day event. Last month, NBCUniversal set iSpot.tv as its first certified measurement partner in the company’s lengthy efforts to create a new currency for…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
