W+K Explores Virtual Reality for Chrysler

Heard of Oculus Rift but still not sure what it is, exactly? Now you can become a little more familiar with the experience thanks to Wieden+Kennedy Portland.

But first, this September entry from W+K for client Chrysler is less an ad than a short “making of” documentary about the company’s interactive factory tour project:

New work after the jump.

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Advertising Agency: FP7, Dubai, UAE
Executive Creative Director: Marc Lineveldt
Creative Director: Vincent Fichard
Copywriter: Vincent Fichard
Art Director: Matthew Jones

Via [Dubai Lynx]