In the weeks leading up to the Super Bowl, movie buffs were surprised to find IMDb pages popping up online and unexpected trailers dropping for what appeared to be a reboot of Crocodile Dundee. The trailers for Dundee looked expertly shot, with a dazzling cast of Danny McBride and Chris Hemsworth to match. Viewers soon…
Sure, children are the future, but perhaps even more so, parents are the future. Now that Gen Z is growing up, how can brands access the ever-changing demo and target them as parents? Pregnancy and parenting organization BabyCenter teamed up with insights and strategy company Collage Group on a study analyzing the future of families…
Call it a movement. Marketers have never faced such challenging times. Technology is moving fast, killing laggard companies laden with legacy thinking and ending careers of those not nimble nor entrepreneurial enough to embrace the pace of change. On the other hand, marketers have never experienced such opportunity to tap technology to create the meaningful,…
Reba McEntire had to get used to the feel of a mustache on her face to play Colonel Sanders. The first woman and first musician to embody Colonel Sanders, as part of Wieden + Kennedy’s ongoing celebrity colonel campaign, McEntire put on the spokescharacter’s famous white suit, mustache and goatee this past December to film…
Twentieth Century Fox staged an elaborate live song-and-dance number on the Fox network to promote its movie musical, The Greatest Showman, and Kraft used real-time elements to create its recent family-centric Super Bowl spot. During Hollywood’s glitziest night–the Academy Awards on Sunday–Samsung rubbed shoulders during the live telecast with A-list stars like Meryl, Denzel and…
Over the past six months, Scott Rogowsky has risen to fame as the host of mobile game show HQ Trivia, which draws millions of people twice a day for the chance to win cash. Rogowsky has been trying to make it in New York’s comedy scene for a decade and has an improv-inspired talk show…
Since December, twice a day, like clockwork, Terry Berger, a 17-year-old high school junior from Atlanta, has been playing HQ Trivia, the mobile app game-show sensation. At 3 p.m. Berger, her fellow students and teachers huddle together over their smartphones, answering often silly, mostly vanilla questions about pop culture, science and history for the chance…
After more than a decade struggling on the stand-up circuit, Scott Rogowsky is a bona fide star. Thanks to his gig hosting the addictive, mobile game-show app HQ Trivia, this native suburban New Yorker is recognizable to millions of Americans who log on and play the game twice a day, every day. If you’ve ever…
Ad fraud is often described as a cat-and-mouse game, with networks’ best efforts at detection a few short steps behind bad actors’ best efforts at defrauding customers and advertisers without getting caught. (And those mice are eating a lot of cheese. Last year, the ad verification company Adloox predicted ad fraud could cost advertisers $16.4…
In the past few years, mobile has risen to become the most dominant form of media consumption. With this change in consumer behavior, platforms like Google, Facebook and Instagram have grown into virtual monopolies. This shift has not only affected consumers, it has also changed retail and the way smart marketers approach commerce. Nowhere is…
Five years ago, Australia-based cook Ann Reardon posted a new how-to video to her YouTube channel on how to bake a chocolate mousse cake. But this was no ordinary cake. Its slices were flawless renderings of the Instagram logo, right down to the color bands (which Reardon created with strawberry, lime and mango Jell-O). Then,…
As marketers and advertisers navigate an ever-changing mobile landscape, a pitfall is emerging: the temptation to only target younger generations with mobile ads. New research from Porter Novelli shows that millennials and Gen Zers aren’t the only ones glued to their phones–almost half of seniors have a smartphone, and 38 percent have a mobile phone…
Change can be hard for the financial industry, which is dominated by decades of processes and internal systems. But with a slew of upstarts making their way into the trillion-dollar industry, the old guard is finding innovative ways to beat these challenger brands at their own game. “A lot of these companies have what we…
On Super Bowl Sunday, Coca-Cola debuted a new spot in the fourth quarter featuring an inclusive message in the form of an original poem for the brand by poet and Wieden + Kennedy copywriter Becca Wadlinger. Earlier this month, Microsoft rolled out a 60-second ad featuring Academy Award winner Common reciting a poem about the…
In our world of liquid expectations, how can marketers continually evolve strategy to keep pace? Ever since Mad Men days, the chief marketing officer has been in charge of the brand and has been the person who knows the customer best–that hasn’t changed. What has changed is that instead of marketing to the customer, the…
As digital disruption continues to create both challenges and new opportunities, brands are making changes to their legacy operating models, technologies and processes, according to Accenture’s Intelligent Operations research. But there are impediments to transforming marketing, and many of them are internal. Two-thirds of marketers see lack of long-term investment as an obstacle, for instance,…
We’ve all been there, both in-store or online, where the retail experience is so poor that you either end your relationship with the brand instantly or hold your nose each time you pay a visit. In my case a certain big box retailer near my home in suburban New York almost feels like a hostile…
If you really want to get closer to your customers, you need to rethink nearly everything you’re doing. Here’s how to start. Lose the org chart Transforming your organization to be more agile and responsive to customer needs means rethinking how you organize internal teams and deploy talent. The first step is to decouple projects…
As much as FX Networks and FX Productions CEO John Landgraf welcomes the return of American Crime Story and Atlanta to FX this winter, he still wishes the network could have had them back on the air last year, where their absence on year-end top 10 lists hurt the network’s position relative to its two…
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