Feb
26
Infographic: How Brands Struggle Internally to Adapt to Digital
Posted in: UncategorizedAs digital disruption continues to create both challenges and new opportunities, brands are making changes to their legacy operating models, technologies and processes, according to Accenture’s Intelligent Operations research. But there are impediments to transforming marketing, and many of them are internal. Two-thirds of marketers see lack of long-term investment as an obstacle, for instance,…
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