Hasta La Creative!

Hed: Brand Purpose Dek: What Consumers Expect of Brands When It Comes to Issues They Care About. There’s a good reason marketers and the C-suite alike continue to focus so determinedly on brand purpose–it’s important to consumers. According to a new study, 75 percent of global consumers expect brands to contribute to their well-being and…

I was 26 years old and living in Toledo, Ohio. I had just landed my first big job, running two of the biggest accounts at an interactive agency. I was on my first business trip to visit one of these clients in North Carolina (a strategic planning session for an overhaul of its website), and…

It could be a line from a Hollywood screenplay: “Come here, so I can rape you in the bathroom.” But it comes from the lawsuit Erin Johnson vs. Gustavo Martinez, J. Walter Thompson and WPP. Johnson, the now-former global head of communications at JWT, alleged that Martinez, who was then its CEO, repeatedly harassed and…

When Facebook CEO Mark Zuckerberg announced in January that the site’s News Feed algorithm would further emphasize posts from friends and family, publishers that hadn’t diversified across many platforms faced a reckoning. Publishers like Little Things, despite testing its content on other platforms, found that Facebook was the best place to reach its site’s core…

When Rei Inamoto and Rem Reynolds launched Inamoto & Co. in February 2016, the shop didn’t fit in the existing nomenclature, so they called it a business invention firm, positioned “somewhere in between a consultancy, innovation firm and an agency,” explained Inamoto. Early on, the pair decided to eschew traditional advertising to focus on clients’…

Marina Filippelli’s first stint at multicultural agency Orc? was also her first job in advertising while she was in college. “I was an intern, and then made my way around different departments [while] going to school at night,” she said. “Then I thought, ‘It’s going to take me about 10 years to get my degree…

Imagine an ad playing on an endless loop–a short narrative crafted to seamlessly, infinitely repeat. Taken at face value, that’s the stuff of nightmares. But you’ve likely already seen dozens of ads made to do just that for brands like Amazon, Bubly, Converse and Gatorade–and you may have already unknowingly shared them. That’s the magic…

A cultural context is an event or idea that shapes an era. Sometimes a cultural context lasts years, like Woodstock (peace and love) and 9/11 (fear and terror), or it can last a few months like optimism around the recently concluded Winter Olympics. Regardless how long it lasts it shapes how we see the world…

Since Amazon’s inception, the ecommerce giant has shaped the industry. Fast shipping? Amazon has same-day. Zombie Plant Grow Kit? Check. And yet, despite the convenience, some ecommerce sites are finding that not all shoppers want to buy through Amazon–or a big-box retailer for that matter. These niche etailers have discovered consumer groups that need a…

On March 6 in New York, Adweek gathered industry experts at Boston Consulting Group’s headquarters to discuss the impact artificial intelligence and machine learning are having on marketing. The event, which was sponsored by Quantcast and BCG, included panels and presentations covering everything from chatbots to voice to personalization. The conversation continued online as notables…