Few recent TV shows have exploded on the scene–and then imploded–with the force and speed of ABC’s Roseanne revival last spring. The sitcom debuted in March to 18.2 million viewers and a 5.2 rating in the 18-49 demo, making it the most-watched comedy telecast in more than three years, and led all entertainment shows last…
As Hurricane Michael approached the Florida Panhandle, the Florida Division of Emergency Management tapped a tech company for help. Over the past year, Florida’s DEM has worked closely with GasBuddy, a Boston-based app that uses crowdsourced data to identify fuel prices and inform first responders and the public about fuel availability or power outages at…
Making courageous moves amid a lot of uncertainty has colored the life of Christene Barberich, the global editor in chief and co-founder of Refinery29, the lifestyle-focused media company. Take, for example, an essay she wrote in 2015 about her five miscarriages. “It was incredibly terrifying, but also liberating,” Barberich recalled. “I wrote it for myself…
Anyone with an Instagram account can see that brands are utilizing influencer marketing, but which brands are really capitalizing on it? Influencer marketing platform Mavrck analyzed the categories and brands dominating the trend as well as the growth of the influencer industry overall since 2014. Fashion and apparel is the most common category–or, as Mavrck…
As media companies and the content they produce continue to move away from singular platforms to a smorgasbord of omnichannel offerings, Adweek’s coveted Hot List has evolved from a magazine awards franchise to publishing, digital and TV/video honors as well. There is no better example of mastering the omnichannel experience than Adweek’s Media Visionary Ellen…
When it comes to making shows for women in the 25-54 demographic, Kathleen Finch is the queen of cable TV. As chief lifestyle brands officer for Discovery Inc., Finch oversees 11 cable networks–more national channels than any other programming exec–including ID, TLC and HGTV, which last quarter ranked Nos. 1, 2 and 3, respectively, in…
The news media business isn’t easy, which is why news of an ambitious period of growth at The Atlantic announced earlier this year was met with surprise. (“You read that right,” The New York Times quipped.) Led by president Bob Cohn, who oversees editorial, revenue and operations on all platforms, the 161-year-old publisher is seeing…
The team behind Ellen DeGeneres’ talk show has short attention spans, jokes executive producer Ed Glavin. So, since the program debuted in 2003, they have produced it “in a way that was pretty snackable,” he says, with shorter bits that easily lend themselves to online viewing and sharing. With that strategy, the Ellen Digital Network,…
Some television creators depend on large doses of caffeine, sugar or pharmaceuticals to help them do their jobs. Kenya Barris takes a different approach. “I’m one of those guys who is fueled by my fear,” says Barris, who created ABC’s Black-ish and its hit spinoff, Freeform’s Grown-ish. “I use that to remind me to dot…
Some companies take digital to heart, manipulating the 1s and 0s of the internet to create incredible experiences in content and advertising. This year’s hottest digital movers and trendsetters range from the insanely popular game Fortnite to the industry-shaking Time Warner acquisition. As we slide into cooler temperatures, here’s a look at what’s hot in…
To survive in today’s fast-paced news cycle, media organizations have to be nimble enough to cover breaking news and current events while also digging deep with investigative reporting, providing perspective with think pieces and keeping a finger on the pulse of pop culture. And they have to do it for an audience with an ever-shrinking…
In the era of Peak TV, the degree of difficulty is higher than ever for shows and networks as they try to make an impact with viewers. That’s what makes this year’s TV Hot List winners so impressive, as the list reveals all the ways the industry is changing–from Netflix taking up all the oxygen…
It’s been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new revenue streams. We’ve seen great leadership from media executives…
When you talk to Ellen DeGeneres, what you see is what you get. Off stage, away from the cameras, Adweek’s Media Visionary is as genuine and thoughtful as the likable persona she’s cultivated during her long, remarkable career as an entertainer, writer, producer, and LGBTQ and animal activist. Doug Inglish/Warner Bros. Entertainment Inc. Her signature…
We’re used to getting coffee with books and meatballs with Swedish furniture, but not so much avocado toast with wedding rings or hot chocolate with cellphones. Nevertheless, thanks to online competitors and the preferences of younger consumers, dining options are expanding among specialty retailers as they seek to create welcoming spaces where consumers will linger…
Pentagram has been around for nearly 50 years, but the structure–set up by an architect, a product designer and three graphic designers in 1972–has allowed for the design firm to continue its growth. Today, Pentagram has 21 partners in four cities. Each partner jointly owns a piece of the firm, and there are no managing…
It all started when Nike hired Brill Brill Studio founder Jen Brill (say that 10 times fast) to help conceptualize content for an apparel launch in 2013. “From there, I was able to get to know the 360 nature of the brand, which grew our partnership to new levels,” she explained. The iconic brand that…
Like many of us, Marriott’s chief customer experience officer, Adam Malamut, wears multiple hats. Most of us, however, don’t have a Ph.D. in organizational psychology and can nimbly move between encouraging people to connect seemingly disparate dots and brokering peace between two areas that don’t align. “Sometimes I laugh and tell people I toggle between…
Getting attention through stunts is not anything new. It’s a healthy tactic that brands keep using to make a splash in news and culture. However, in the past several years, stunts have become more sophisticated in how they reach audiences. High-impact creative ideas from agencies can illustrate the true power of capturing moments in time…
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