“You are very fake news.” When I heard about Newseum’s controversial T-shirts–now withdrawn and hopefully recycled–I felt an odd shiver of guilt. I had to step back and ask myself why. And I came to the alarming conclusion that, despite being a member of Britain’s National Union of Journalists for around 30 years, with a…
“You are very fake news.” When I heard about Newseum’s controversial T-shirts–now withdrawn and hopefully recycled–I felt an odd shiver of guilt. I had to step back and ask myself why. And I came to the alarming conclusion that, despite being a member of Britain’s National Union of Journalists for around 30 years, with a…
The typical path of the superstar athlete turned product endorser is to land some choice deals and appear in ads that work hard to offend no one and try hard (sometimes too hard) to make people laugh. The bond between the brand and the athlete is temporary and born of convenience; there’s no true alignment….
Beyond her work with established brands, Williams channels considerable energy into effecting change, and her fashion line, Serena, is the most recent, and tangible, example. While other marketers use female empowerment as an angle to enter the zeitgeist, Serena is premised on the concept. “As women, we’re expected to do everything,” Williams explains at serenawilliams.com,…
Serena Williams’ signature move has always been to display grace under pressure, to pivot away from the mundane toward the metaphysical, to plant her feet firmly in her most inspired authentic self. And so it came as no surprise that a couple of days after her disappointing loss to Naomi Osaka at the 2018 U.S….
Sometimes you have to fail first to learn how to succeed. Reshma Saujani knows all about both. A Yale-trained attorney, Saujani suspended a successful career in finance to launch a political campaign in 2010, becoming the first Indian-American woman to run for Congress. Unfortunately, she lost the primary. But campaigning had taken her to places…
When Jay Kamath first hit the job market with his newly earned architecture degree in 2005, the advice he received from those in the field wasn’t exactly encouraging. “A lot of architects I was meeting were saying, verbatim, ‘Don’t become an architect,'” Kamath said. “So I was like, ‘Oh, that’s a red flag.'” Luckily, Kamath…
When Jay Kamath first hit the job market with his newly earned architecture degree in 2005, the advice he received from those in the field wasn’t exactly encouraging. “A lot of architects I was meeting were saying, verbatim, ‘Don’t become an architect,'” Kamath said. “So I was like, ‘Oh, that’s a red flag.'” Luckily, Kamath…
Startups have been working on projects to decentralize the web for years–it was even a plot point in the last season of HBO’s Silicon Valley–but tongues really began wagging when the father of the World Wide Web, computer scientist Tim Berners-Lee, announced he, too, wants a decentralized web. To this end, Berners-Lee has a new…
Touching women’s hearts and treating them the right way is no passing fancy for a creative agency called Fancy. Katie Keating and Erica Fite formed the shop in 2011, years before sex-related issues reached their current high-decibel crescendo. “What we try to do with everything, including the people who work here and the brands we…
Brands that want to capitalize on millennial holiday shopping need to focus on becoming a hot topic of conversation. According to new research from PopSugar Insights, 40 percent of millennial women cite talking with friends and family as a top influence when it comes to shopping for the holidays, compared with less than 10 percent…
There must be a better way–a solution that’s more cost efficient, less stress inducing, more socially beneficial and less environmentally destructive. The founders of the feisty, status quo-defying brands in Brandweek’s first-ever Challenger Brands issue started with precepts like these, identifying pain points in industries as varied as home insurance, group exercise, dental health and…
Advertising pioneers like J. Walter Thompson and Raymond Rubicam built creative empires that dominated the industry for decades. That era may be nearing its end. Insufficient self-branding, limitations imposed by the holding company model and client-dedicated units led to the decline of once-potent agency brands. Holding companies have responded by consolidating struggling creative agencies with…
A recent article in Forbes showed that 64 percent of consumers make a purchase after viewing a branded social video. Another one stated that marketers who use video grow revenue 49 percent faster than nonvideo users. The evidence is staggering: Video is everywhere, and it is a key business driver. Whether it’s a how-to video,…
Eight years ago, Instagram was nothing more than a new social media app designed to share grainy photos of food, friends and family. A billion-dollar acquisition and several years later, Instagram is turning into a leading contender in the social commerce space, with the platform evolving from a place for influencers and normals to one…
Sometimes it feels like Amazon is taking over the world–or, at the very least, the world of retail. In providing fast, free shipping, operating from a customer-centric philosophy and swallowing up specialized retailers, Amazon has, by some estimates, put itself on track to capture 49 percent of the U.S. ecommerce market this year. But Amazon’s…
There must be a better way–a solution that’s more cost efficient, less stress inducing, more socially beneficial and less environmentally destructive. The founders of the feisty, status quo-defying brands in Brandweek’s first-ever Challenger Brands issue started with precepts like these, identifying pain points in industries as varied as home insurance, group exercise, dental health and…
On Oct. 17 in New York, Adweek held the third installment of the 2018 Elevate series, Elevate Blockchain, with premier sponsor Adbank and partner sponsor Lucidity. At the event, which was hosted by BCG in its offices, industry leaders discussed how the nascent technology may impact the media industry. The event featured speakers Chad Andrews,…
It’s not obvious why full-service influencer agency Obviously got its name–unless you know a certain inside joke. The shop’s founder and CEO, Mae Karwowski, said that when she was working at lifestyle site Gilt City, co-workers finished off their summary of what other team members were doing with: “And with social, obviously, Mae is doing…
Perhaps Dunkin’ should change its tagline to Running on Blockchain. Early next year, the company, using blockchain technology from a startup called iPowow, will let TV viewers who have watched a commercial enter a code online to get discounts and prizes. Beyond building an engaged and loyal fan base, Dunkin’ hopes blockchain can improve its…
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