In June, Forrester revealed in its Customer Experience Index that satisfaction has fallen for a second year in a row, despite the fact that satisfaction is known as one of the biggest predictors of brand preference and differentiation. What’s missing? We’re not considering emotion and context, meaning we’re not thinking of customers as people. As…
It took Molly Smith a mere five days after graduating in 2013 from the University of Minnesota to pack up her life and head to Los Angeles in pursuit of her dream: working in the entertainment industry. First, she tried working in media as as head writer and associate producer of Ora.TV’s online news show,…
Manhattan Beach, Calif., neighbors Lauren Tanzer and Wimberly Meyer were having conversations about new motherhood and marketing in 2013 when they began cooking up a plan to disrupt the industry. Five years later, they’re business partners at Summerjax, a full-service production company in Los Angeles that promises to serve as an extension of brands’ in-house…
When you consider all of the available online grocery delivery options in the U.S., it’s hard not to think grocers and platforms alike are throwing stuff against the wall to see what sticks. Sure, online grocery offers convenience for consumers who no longer have to physically go to the store, march up and down aisles…
On Nov. 7 in New York, Adweek held its Brand Genius Awards, which has stood as one of the industry’s top honors for almost 30 years. Our senior editors crowned the prime examples of brand building in 10 major business categories. We profiled each recipient in this week’s issue and honored them at the gala…
In the year that we’ve co-created the Digital Transformation Playbook with Accenture Interactive, we’ve touched on a wide host of topics and themes that are shaping the modern–and future–art and science of marketing. It has been an expanding year and I can safely say that both partners learned a great deal about the shifting industry…
B-to-b buyers are increasingly using digital channels and want relevant, personalized web experiences. But those experiences are falling short for many buyers, as b-to-b sellers, while not yet as digitally sophisticated as they could be, invest in building out such capabilities. Digital transformation is key for b-to-b companies, with 94 percent of global b-to-b executives…
Most business-to-business organizations have barely reached the starting gate of their digital transformation, much less the finish line, and getting there won’t happen overnight. A recent survey by Accenture Interactive found that while 90 percent of b-to-b sales executives now believe digitally-driven customer experience is crucial to their companies’ strategic priorities, most b-to-b marketers only…
Lava crackling down the slopes of Kilauea. The whispering walls of Gol Gumbaz in Bijapur. A strangely beautiful ultrasonic conversation between rats in downtown Manhattan. When The New York Times Magazine published its “Voyages 2018” issue last September, readers could not only see the visually stunning images on the magazine’s pages, but they could also…
Sex Dust and Naked Juice have nothing to do with the San Fernando Valley’s once-thriving porn industry. As a matter of fact, those two products, from Moon Juice and PepsiCo, are part of the groundbreaking wellness wave that began in Southern California and continues to thrive courtesy of companies like Headspace, Papa & Barkley and…
If recent developments are any indication, it’s Culver City’s time in the Southern California sun. While many agencies and creative companies have called the area home for years, the buzz around it is palpable due, in large part, to the announcements earlier this year that both Apple and Amazon are putting their content businesses there….
By 11 a.m. in Los Angeles, Busy Philipps has seen her daughters off to school, hauled herself to a LEKfit dance workout, met with her team on the set of her new E! talk show and worried about how her chin looks. After we talk, she’ll pick out a new iPhone (blue) with her husband,…
When Elizabeth Milch was a teacher, she considered “the fun stuff” showing her students how art, culture and storytelling intersect, such as the meaning behind “don’t fly too close to the sun.” So it’s not too unusual that she’s landed at Genius (formerly Rap Genius), a user-generated lyric website that, at its core, dissects the…
What’s old is new again, and again. Today’s digital darlings, from BuzzFeed and PopSugar to Who What Wear, are trying to grab people’s attention (and dollars) online–and offline by striking licensing partnerships with retailers. A smart cooktop from BuzzFeed’s Tasty to a PopSugar-branded blouse are not unlike the Sports Illustrated football phone of yesteryear. The…
Five years ago, co-workers Autumn Berrang and Taylor Harkey took a major plunge: They left their jobs to launch Adjective & Co., a branding and advertising agency based in Jacksonville Beach, Fla., with a presence in Montauk, N.Y. The pair felt the regions needed a shop of the creative caliber of big-city agencies. “What we…
Augmented reality isn’t just for games anymore. Adobe, Amazon, Apple–they all rolled out AR-building capabilities over the last few months for use in everything from brands to shopping to art. And that’s just the A’s. Adobe, for example, debuted Project Aero in October, a beta version of an AR-creation platform it hopes could help democratize…
Election Day is Tuesday, and as millions of Americans get ready to head to the polls, political ads have been pouring in to local markets. New research from independent planning and buying firm Mercury Media found that the hotly contested 2018 midterm elections will have a huge impact on local TV inventory. Mercury added up…
We appear to be surrounded by geniuses these days. The day this issue went to press, news outlets referred to, among other people, a soccer star, a DJ, a Tesla owner and the inventor of avocado toast kits all as geniuses. To be technical about it, a genius is someone with an IQ of 140…
During the ANA’s Masters of Marketing Conference in Orlando, Fla., late last month, the heated debate over what benefits clients gain from taking work, especially programmatic buying and data analytics, in-house raged on. The conference followed a recent report from the ANA revealing 78 percent of brand marketers now have some sort of in-house operations….
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